"Because in this way, they will know the relationship between me and Secretary Meng. Therefore, the details will be further explored. They naturally learned about the changes in Secretary Meng's daughter in my class, and this change was secondary in learning, mainly because the mild depression disappeared completely. For Secretary Meng, this is something that can't be bought for any amount of money. This is also a thing that has plagued Secretary Meng for many years. In this context, these leaders took the initiative to care about our two companies, which is obviously a kind of Zhengzhi investment. Cao Zhengxuan further analyzed.

Zheng Mengjie and the other three nodded together.

"Since it is a Zhengzhi investment, how can it be easily withdrawn? There must be a last resort. Cao Zhengxuan analyzed again, "Either there is a higher level of relationship pressing them, just like the second brother said, or these people have been caught and threatened." People always avoid the important and take the light. After all, working with us is an implicit investment, and the return is not obvious. Someone grabbed the handle, and once it was stabbed, it was a big trouble. ”

"So no matter how much we try to find those leaders, it won't help. Liu Tiansheng said.

"Yes. ”

"Then won't we be tied back?" Zheng Mengjie said.

"Minister Zheng, it is too negative and exaggerated to say that you are waiting to be killed. Here I need Minister Zheng and Minister Song to provide a data. Cao Zhengxuan said.

"What data?" the two ministers asked in unison.

"How long does it take for the cardholder to spend the money in the card at the end of each year for the shopping card issued by our supermarket at the end of each year?"

"I'll talk about that," Song Ke said, "and we've done statistics on this. Because the shopping card is issued, not the shopping coupon, the cardholder is very free to shop, and the use of the shopping card has no expiration date, so the money in the shopping card is only about 60% after the year and the year, and it reaches 80% after a month, and some people can't spend 300 yuan in half a year. ”

"There are also cases where someone gives away a shopping card as a gift, and there will be a backlog, which will lead to a long period of time of consumption." There is also a situation where the shopping card is not issued by the unit, but the individual to find us **, in the form of gifts, the amount of this shopping card is relatively high, as high as 1,000 yuan. Then it is even more impossible for this kind of card to be consumed in a short time. ”

"When you say that, I understand. Cao Zhengxuan said, "In this case, and those units that have turned their backs on us cannot pull them back, if we want to increase sales, we can only promote through activities, retain old customers, and attract new customers." ”

"Is it like the opening of Jisheng Supermarket No. 2?" Zheng Mengjie asked, "I don't think the effect is very good." ”

"If it's still a simple event promotion, it doesn't make much sense. Song Ke said.

"Of course not. Have you watched some of the entertainment programs hosted by Li Yong on CCTV?"

"Then why haven't you watched it? Very 6+1, lucky 52, are all variety shows that I like to watch very much. Zheng Mengjie said.

"What impressed me the most was smashing the golden eggs. Liu Tiansheng said.

"It's so exciting to smash golden eggs. Song Ke sighed.

"I mean let our customers smash the golden eggs. Engage in such a promotion. Cao Zhengxuan said with a smile.

"That's a great idea!" Liu Tiansheng praised.

Song Ke looked at Cao Zhengxuan in surprise and was speechless for a while.

"Song Ke, what's wrong with you?" Zheng Mengjie touched Song Ke with her elbow and said.

"I thought this idea was so good, why didn't we think of it?" Song Ke said excitedly.

"Isn't this simple, because you are Song Ke and not Mr. Cao? We only know appreciation, but we don't know how to apply. ”

"It's not so godly anymore. Cao Zhengxuan said modestly, "This kind of activity has long been used for commercial promotion in large places. I saw it when I was in college in the provincial capital. I've even smashed a golden egg myself. ”

"But no one in our small place has ever used it like that. That's right, did you smash the golden egg and win the lottery, Mr. Cao?" Song Ke said.

"Yes. ”

"Click, Mr. Cao is so handsome, and his luck is so good, God really favors you too much. ”

"I got a pen. ”

"Won't it?"

All three couldn't help but laugh.

"Since everyone agrees with this kind of promotion," Cao Zhengxuan said after everyone had enough laughing, "Let's do a specific exploration next." The first thing to discuss is the event venue, and there is no venue at the entrance of the vegetable market supermarket, so there is no need to think about it. We mainly discussed whether to put it in Nanjing Road Supermarket or Jisheng Supermarket II. ”

After pondering for a moment, Liu Tiansheng took the lead in speaking, "I hope to put it in our second department." First of all, I would like to state that I did not suggest this because I wanted to increase the sales of the second part. There are several reasons for this. First, it is necessary to carry out such activities in a larger space; second, in the case of a large flow of people, a certain amount of parking space is needed, and the management of urban public security is tightened after the New Year, and even bicycles and electric vehicles cannot be parked indiscriminately; third, the location of the second department is very attractive to the floating population who go home for the New Year. After all, there is a bus station right in front of the second department. ”

"What about the opinions of the two of you?" Cao Zhengxuan asked.

"The three points that Minister Liu thinks about do have a certain amount of truth, and the only flaw is that the population flow of the second department is much less than that of Nanjing Road. The main reason is that the new area is not yet a climate. Zheng Mengjie said, "Every Chinese New Year, our Nanjing Road is crowded with people. One more thing, Jingsen supermarket is near us. Promotional activities on Nanjing Road can effectively curb the sales momentum of Jingsen Supermarket. ”

"The most important thing is that because of the large flow of people before and after the year, few people drive to go shopping, and they basically walk. As for the floating population who come back from other places, if they come to Yangjiang for consumption, it is inevitable that they will go to the city. As long as you enter the city, you will basically pass by Nanjing Road. If they are just transiting home, they will not spend it. Those who have time just go over and see the excitement. Song Ke said.

"The analysis of the two sisters is very reasonable," Liu Tiansheng said immediately, "It seems that the only advantage of the second department is that the venue is relatively large." ”

"The analysis was insightful. Cao Zhengxuan said happily, "Based on everyone's analysis, it is more appropriate to place the event venue on Nanjing Road." Although the venue outside the Nanjing Road supermarket is relatively small, it has a great influence. What is needed for event promotion is influence. That's settled. The second thing to discuss is whether to invite someone who is good at entertainment and interaction to host the event, or whether we should host it ourselves. Obviously, you can save money by hosting yourself, but you will have to spend money to invite you outside. The more famous the person, the higher the asking price. ”

After Cao Zhengxuan raised this question, the four of them discussed it for a while, and finally agreed on it and decided to invite them out. It's still that reason, the influence of external invitation is great.