The planning ability of these Internet companies is indeed leveraged, and just by virtue of the words "Go Home Action", they immediately launched a series of marketing activities. For example: the most beautiful smile competition for parents, the happiness index of family affection, the Chinese New Year's Eve and dinner competition, and the check-in activity at home...... and so on, and even pulled a lot of advertisements in the first place.

For example, after the tourism activity on Weibo was transformed into a "homecoming action", advertisers did not change at all, but changed their name from a tourism fund to a homecoming fund.

Major websites have used almost all resources to promote the "Homecoming Action"!

Why is this happening?

Therefore, this event was initiated by Wang Huan!

He specially agreed to the old mother's request, wrote a song "Always Go Home to See" for her, and specially forwarded Entertainment Boy's Weibo, which means that Wang Huan attaches great importance to this matter!

And as long as it's related to Wang Huan, everyone just needs to rush along!

There is no possibility of failure!

You will even get the most out of it!

So these companies are crazy.

Weibo Headquarters.

"Follow in Wang Huan's footsteps, yes!"

"Intensify the promotion of the homecoming operation. ”

"Haha, this time Wang Huan set off the heat, let us pick peaches. ”

"It's not about picking peaches, we're backing up his words with actions. ”

……

Doyin Company.

"Popular all push videos of family reunions. ”

"Bought the broadcast rights of "Always Go Home to See" and customized a series of video content. ”

"Immediately contact several elderly people in rural areas to conduct an exclusive interview. ”

"Go home and act!

……

Whale live streaming platform.

Countless anchors have followed suit, using the action of going home as a gimmick to conduct various live broadcasts, and the titles of the live broadcast room are keeping up with the times one by one.

[I finally returned to my grandparents' house today]

[At eight o'clock in the evening, live broadcast Dad making braised fish!]

[Give up travel and go home to accompany your parents]

[Back to the countryside, keep up with Brother Huan, and often go home to see!]

The entire Internet is flooded with similar messages.

Even the countless cities of China were drowned out by all kinds of sounds. On the street, when I met a person, I was discussing a similar problem.

"Are you going home this year?"

"Gotta go back!"

"The son wants to raise but doesn't wait, hearing what Brother Huan said, the king of heaven can't stop me from going home. ”

"I didn't want to go back for the Chinese New Year, but now my mind has changed. ”

"I was going to travel, but now I have a refund. ”

"Alas, Brother Huan's song changed my mind. ”

"Me too, I miss my parents' meals, I especially want ~~~"

Beijing, CCTV Building.

The assistant knocked on the door and entered Zhao Yuansheng's office: "Mr. Zhao, are you looking for me?"

Zhao Yuansheng asked: "Tomorrow night is Chinese New Year's Eve, how hot is the Spring Festival Gala on the whole network now?"

In recent years, the ratings of the Spring Festival Gala have been declining. Especially after suffering a setback last year, Zhao Yuansheng attaches great importance to all the data of the Spring Festival Gala. And the popularity of the Spring Festival Gala on the Internet is one of the most important indicators.

The high popularity means that there are many people who pay attention to the Spring Festival Gala.

The low popularity indicates that there are fewer people paying attention to the Spring Festival Gala.

Heard Zhao Yuansheng's words.

The assistant's face became a little unnatural, and he said in a low voice: "Mr. Zhao, the real-time search index of the Spring Festival Gala is now 3.2 million. ”

"How much?"

When Zhao Yuansheng heard this, he stood up suddenly, and his eyes almost bulged: "What are you kidding? When I asked you four hours ago, the search index was still more than eight million. And now is the peak time for Internet access at night, this index should be more than 10 million, why is it more than 3 million? Are you mistaken?"

The assistant smiled bitterly: "Mr. Zhao, you just came back from the rehearsal of the Spring Festival Gala, and you may not know that something happened on the Internet." ”

"What's the matter?"

Zhao Yuansheng faintly had an ominous premonition in his heart.

Really.

He guessed right.

The assistant told him that Wang Huan sang a song "Always Go Home to See", and then told him the news of the "Go Home Action" on the whole network.

"This mourning star, he is really ghostly!"

Zhao Yuansheng's lungs were about to explode, he didn't expect that Wang Huan would not be at peace abroad.

Go home, go home to the peat!

Hey?

Wrong!

Go home?

Zhao Yuansheng's heart suddenly jumped violently, and his eyes lit up: "Let the people in the city go home? Isn't this the best opportunity? What can they do when they go home? Isn't it just to watch the Spring Festival Gala when they have a reunion dinner?"

"Great!"

He slapped his thigh suddenly: "Now this homecoming activity is in an uproar, and even the whole of China is a sensation, it will definitely have a far-reaching impact on every family, and the direct result is that there will definitely be many more people who will have a reunion dinner tomorrow night, and then ...... In this way, wouldn't there be more people watching the Spring Festival Gala than in previous years? In this way, the ratings of tomorrow night's Spring Festival Gala will explode! Hahaha, Wang Huan, Wang Huan, you have finally done a good deed!"

The more I think about it, the happier I get.

Zhao Yuansheng even began to twist the disco in the office.

……

……

Chinese New Year's Eve.

A private business jet landed at Changsha Huanghua Airport.

Since the time in the United States was twelve hours slower than that of China, when Wang Huan rushed back to China from San Francisco, thousands of miles away, the time had just reached noon on the thirtieth day of the Chinese New Year's Eve.

This time, Wang Huan went home and did not tell his parents, nor did any media know. Everyone thought that Wang Huan was still participating in the New Year's carnival in San Francisco's Chinatown at the moment.

The airport is full of New Year's spirit, red lanterns, and various banners for the happy Spring Festival can be seen everywhere. Of course, there is another scene that surprises Wang Huan. Regardless of inside and outside the airport, the number of people going home on the day of the New Year is much more than in previous years, all of them are some white-collar workers and young people who work outside, dragging boxes and hurrying from outside the province to their hometowns, and many people are still carrying a small flag with the words "Go home action" in their hands.

"It seems that the 'Operation Homecoming' has really been launched in China. ”

Seeing this scene, Wang Huan was very relieved. Whether these people are moved by his songs or other reasons, it is always a good thing to be able to go home and be reunited with their parents.

After getting in the car.

Wang Huan said to Lu Mingjun: "Brother Jun, go to the county." ”

Yesterday, his mother told him that the two of them would celebrate the New Year in a small shop in the county. In this case, there is no need for him to go back to Wangjia Village.

……

……

County.

In the Wang Family Department Store, the door is still open, and it is not closed, but there is no one to guard the small shop. Two new couplets with gold letters on a red background are posted on the doorway.

In the kitchen at the back, there were bursts of sounds.

"Hey, Lao Wang, turn off the pressure cooker, don't stew the chicken, Huanzi likes to eat chewy. ”

"Add more sugar to the braised pork, and Huanzi will love sweetness. ”

"What about bacon? Remember to fry quinoa. ”

"Oops, I forgot to put pepper in this soup, Huan Zi will definitely say that I was careless. ”

"I really don't know how to get this crayfish, Huan Zi said he likes to eat it, what should I do?"

Mom's voice never stopped.

But after a while, my father stood at the door and said, "It's going to be done, this year...... Huanzi is not coming back. ”

In the kitchen, my mother's expression froze. After a while, he unnaturally wiped his hands on his apron and squeezed out a smile: "I forgot." That...... Don't you want to cook it yet?"

Dad said, "Well, let's go to the store, anyway, it's just the two of us, and it's too late to cook it when we get to the meal." ”

Mom nodded, turned off the fire, looked at the dishes in the kitchen a few more times, and finally walked out of the kitchen.

The TV hanging in the store happened to be the picture of Wang Huan singing in Chinatown, and the singing voice came out from inside: "Go home often, go home and see ......"

The old mother stared at the TV in a daze, and suddenly smiled at her father after half a ring: "This kid has lost weight." ”

"It's good to be thinner, mental. ”

Dad looked at it for a moment and spoke.

"Hmm. ”

Mom's heart suddenly became a little blocked, and she turned her head and secretly wiped her tears.

At this time.

I heard a voice at the door: "Boss, come ten catties of meat." ”

(End of chapter)