Wu Tao also didn't expect that he accidentally opened Shi Qianmei's chatterbox.

It's like opening Pandora's box, and suddenly it's a little unbearable.

To be honest, the clothing industry is not a promising industry in the eyes of Wu Tao, who has been a man for two lifetimes.

But when he heard Shi Qianmei say that, he talked endlessly and had something to say, and he realized that this housewife cousin, who had been neglected before, really had some dry goods in his stomach.

Recalling Shi Qianmei's usual outfits, she always gives people a sense of elegance and harmony.

It seems that this is also a talent.

However, the clothing industry is actually not easy to do in the mainland. In the previous life, the mainland has developed the garment industry for so many years, and it has always been the mainstream business of OEM processing for foreign brands.

And making their own brand of clothing, especially in the field of formal wear, has always been those few old brands, and there are few new achievements.

So Wu Tao couldn't help but ask, "This idea is not bad, but what is your market entry point?" Cousin, with all due respect, the volume of the Chinese market is very large, and the future potential is not small, but if you can't find a suitable entry point, you will still have an empty ......."

At the beginning of the birth of any idea, most of them are thin.

So Shi Qianmei's tone became more and more unconfident, "I want to create a new Taiwanese-funded brand, focusing on lady's clothing and peripheral matching." ”

Wu Tao originally planned to listen to him, so Shi Qianmei stopped abruptly, which surprised him.

Looking back, it suddenly dawned on him that he had habitually imposed his expectations of his subordinates on Shi Qianmei.

In fact, it is already very good that she can say such a sentence, with two highlights and key elements.

Moreover, the self-confidence of newcomers is the most in need of protection, and this must not be beaten.

So Wu Tao thought for a while, then put down the dishes and chopsticks and said: "Cousin, your sentence summed up well, at least the two major elements have been identified." ”

“...... First, as a Taiwanese businessman, the people of the mainland have just started reform and opening up, and they still have some inertia in their bones about admiring foreigners and flattering foreigners. For example, Jin Lilai, who makes formal wear in Xiangjiang, lives well when he comes to the mainland. Especially when Hong Kong films were popular a few years ago, it was simply the best choice for high-end business people, and many people wore a Jinlilai belt and couldn't wait to wear it on their coats!"

Shi Qianmei suddenly laughed, this is very exaggerated, but the words are not rough.

”...... Second, you're going to face the women's market, and that's accurate. In the future, with the in-depth development and improvement of the mainland market, the potential of the female consumer market will definitely be much greater than that of the male consumer market. ”

Shi Qianmei was immediately encouraged, so it was easier to accept the next revisions.

Wu Tao continued, "But cousin, your positioning of focusing on lady's clothing is biased." Unlike Baodao, China is not a developed country at the moment, and we are still working hard for the four modernizations and a well-off society. ”

“...... Most consumers in the market have not evolved their ideology to the point of being a lady. In other words, the positioning of lady's clothing is only a very small part of the market. Of course, I don't deny that it may be a high-end segment, but the audience is small, so it will be much, much more difficult to decide. ”

Rao is Shi Qianmei had been prepared for a long time, and when she heard Wu Tao's words at this moment, she was also a little discouraged.

It's not that it's a big blow, it's really that Wu Tao's words are reasonable, and they are much more mature and down-to-earth than the ideas in her mind.

Had to be convinced.

Wu Tao saw this reaction, and he didn't sell it at the moment, so he simply hit the railway while it was hot: "So lady's clothing, it's not that you can't do it." Cousin, you can still do it. But this direction is not aimed at the market, but at brand recognition. ”

When Shi Qianmei heard this, she was immediately puzzled, "Cousin, just relying on brand recognition, if there is no market, the factory may be unsustainable, and it will be difficult to survive." ”

"You listen to me first," Wu Tao said unhurriedly: "Brand recognition, to put it bluntly, is zhuangbility, forced to qualify." When the time comes, take a walk around the Italian and French clothing exhibitions, get an award and come back, and you will be forced to go up! The market acceptance will naturally rise. ”

"So how do you target the market?" Shi Qianmei couldn't wait to ask.

"This is also simple," Wu Tao raised two fingers and said: "Two market positioning, one is winter down jackets." Now this thing is still a rare commodity in the mainland, the price is very expensive, not down-to-earth enough, which means that there are still many opportunities in the market. If you think about the whole of China, more than half of the population has to experience the cold winter season, if everyone has a down jacket, then the market volume can be imagined. ”

“...... The second is the popular women's clothing, the post-80s generation will soon grow up, and their aesthetics are definitely different from the older generation. But this doesn't mean that their aesthetics are mature, but they definitely don't buy them if they are good and bell-bottoms. Therefore, the market demand here needs you to develop it specifically. ”

Wu Tao mentioned these two points, but it was not without purpose. In fact, they are all refined based on the experience of previous lives.

Speaking of this down jacket alone, how crazy the domestic brands sell, Bosideng and these brands are almost all supported by down jackets.

As for popular women's clothing, the beloved Baleno, Jeanswest and the like of the post-80s generation actually have no technical content, but they just touch the taste of the new generation of the post-80s, so they have easily become popular for more than ten years.

If Shi Qianmei can do these two businesses, then the Shi family's comeback will be just around the corner.

After a free conversation, Shi Qianmei was suddenly opened, and inspiration appeared frequently.

Even so, she still didn't forget that Wu Tao's breakfast was already cold, and hurriedly gave him hot porridge first.

In other words, Shi Qianxue went into the study early at this moment to work alone, where would Wu Tao care if he was full or not.

No wonder so many men like young women, it's just intimate.

After breakfast, Wu Tao also led Shi Ziheng out of the door, and bumped into a sneaky figure as soon as he went downstairs.

Looking back, "Why are you here?"

Ding Tiantian tore off the tightly wrapped scarf and sunglasses, her pretty face couldn't help but turn crimson, and she was speechless when asked.

Shi Ziheng, a little fat man, was stunned, "Sister, you are so beautiful, can you play with us?"

One sentence helped Ding Tiantian out of the siege.

Ding Tiantian also reciprocated and hugged the little fat man for a while, and Wu Tao stared dryly.

The little fat man drilled straight into Ding Tiantian's bulging chest, and occasionally couldn't help but show a little intoxicated pride.

It's really gritting my teeth, but I'm a little helpless.

This little kid is too bold, and he needs to find a chance to cut it!