776 300 million sponsorship
Since the domestic documentary "Wild Bloom" became popular, Liu Weihe's studio has become the object of attention of many media and enterprises.
Sponsors have also moved in to the documentary.
Hearing that Liu Wei was going to Africa, more than a dozen well-known domestic enterprises came to seek business cooperation.
Old partners such as BAIC, Yili, and Red Bull have added sponsorship fees, and they also know that Liu Wei's personal social influence now not only has strong fan traffic, but also multi-platform cooperation and publicity channels, which is a very good partner for any company.
In addition, several major domestic mobile phone giants are also eyeing Liu Wei.
In order to win the title of exclusive sponsorship, bidding was made and a sky-high contract was offered.
OPPO offers 80 million!
Vivo, which has always been good at advertising and promotion, has opened a business contract of 110 million.
Lei Jun, the founder of Xiaomi Technology, who had just attended the celebration of his alma mater, came to Liu Wei's studio with his entourage.
Liu Wei and Wang Jun led the staff to greet them outside the door.
"Mr. Liu!" Lei Jun stretched out his hand to Liu Wei with kind eyebrows.
"Mr. Lei, welcome to guide the work!" Liu Wei said modestly.
"I can't talk about guidance, I came by the way to take a look, I always see your name on the hot search recently, which aroused my strong curiosity, and your studio was also rated as one of the most promising cultural enterprises this year by Entrepreneur Magazine!" , Lei Jun spread his hands and said, "Mr. Liu, take me to visit!"
"Manager Wang, you can introduce Mr. Lei!" Liu Weidao.
"Mr. Lei, please upstairs!"
Lei Jun sighed while visiting, "It's good to be young, Mr. Liu, I didn't have the courage of you back then, when I came out to start a business, I was in my forties!
Liu Wei said modestly: "I just did something that no one dared to do, success is just luck!"
Lei Jun suddenly asked, "Has your studio received any investment?"
Liu Wei looked at Wang Jun, Wang Jun replied with a smile, "Mr. Lei, don't hide it, the studio has just been established, there is capital to move in, I have discussed this matter with Mr. Liu, according to Mr. Liu's development planning requirements for the studio, I don't consider this aspect of things at present!"
Wang Jun replied to Lei Jun in a calm tone, and it was obvious that he was very interested in this studio.
In addition to him, there have been many capital forces in the market that have expressed strong interest, but Liu Wei refuses to let go.
Lei Jun smiled slightly, "Your team is worth investing in, but today I am here mainly to cooperate with the comrades of the Ministry of Commerce to talk about the sponsorship of Mr. Liu's trip to Africa!"
Liu Wei smiled and said: "Mr. Lei personally brought people over to talk, full of sincerity, let's talk in the conference room!"
Lei Jun said: "I just participated in the celebration of my alma mater, and I heard from my colleagues in the Ministry of Commerce that there are several strong competitors, so I will come and have a look!"
Seating in the meeting room.
For sponsorship, Wang Jun is mainly responsible for communicating and negotiating with interested partners.
Liu Wei briefly introduced the route, time and other specific contents of the trip to Africa.
He deliberately mentioned that the African savannah is a must-visit place for every explorer, and it is also a place where many young people, wildlife enthusiasts, photographers and other people dream of it, involving a wide range of industries and a large population.
Naturally, it has raised its social influence, and in Lei Jun's eyes, it is the scope of product radiation.
Lei Jun understood the meaning of Liu Wei's words, and nodded with a smile.
The manager of the Ministry of Commerce, who came with Lei Jun, mentioned the cooperation fee negotiated last time, and the contract issued by Xiaomi was 85 million.
But the delay in contacting Wang Jun and his colleagues in the legal department suggests that competitors are offering higher prices.
Bid-to-the-ground bidding is the norm in business negotiations.
So this time, after Lei Jun's nod, the Xiaomi Ministry of Commerce drew up a new contract, and the cooperation fee reached 150 million!
"Mr. Liu, Mr. Wang, this is the cooperation agreement we have drafted, you can take a look, the electronic file has been sent to Mr. Wang's mailbox!"
Wang Jun opened the paper document and took a look, the terms of the contract had not changed much from the one he had studied with his colleagues in the legal department last time, and the cooperation fee had nearly doubled.
This is not much different from what he expected, which shows that the wind released has played a role, and departments such as the Ministry of Commerce and the Project Department are the best at chasing after the wind.
This time, Lei Jun also came to talk in person, which is enough to see that they attach great importance to this.
When the price is 150 million, there is no intention to give competitors a chance to entangle.
"Mr. Liu, take a look!" After reading it, Wang Jun pushed the document to Liu Wei.
Liu Wei's face was as usual, and there was not much change.
Lei Jun said: "We sponsored an adventure show like this before, "Couples", Mr. Liu should have watched it, right?"
Liu Wei nodded: "270 is a very brave person!"
"I still remember that the sponsorship fee we gave for the show "Couples" was only 30 million, and in terms of the attention and influence of the show, this project can only be regarded as decent.
So when they mentioned your studio to me, I was hesitant, including the previous 85 million cooperation agreement, and I didn't make a clear statement on the board of directors.
What made me change my mind was because of the documentary "Wild Bloom", in the words of you young people, I can blow up this documentary, and I have to admit that you are a very good team!" Lei Jun said matter-of-factly.
Liu Wei was no longer humble in the face of Lei Jun's praise and the 150 million contract, and needed to make the partner feel that the money was worth it.
"Mr. Lei, I have some data compiled by the studio here, I believe that your colleagues have already seen it when they negotiated with Wang Jun, you can take a look!" Liu Wei handed the data sheet to Lei Jun.
Lei Jun flipped through it.
The data is very eye-catching!
The average daily active number of live broadcast platforms is 2.4 million, ranking first in the live broadcast industry, and even exceeding the average daily active total of some small platforms.
The Douyin short video platform has 17.63 million fans, which belongs to SS-level traffic bloggers, and merchants are very aware of the price of this traffic business cooperation.
Weibo fans 12.04 million.
The video has been viewed nearly 3 billion times on the whole network. It has been less than a year since the popular science video was launched.
The number of videos is small, and it can be said that all of them are high-quality products!
...... After reading the data.
Liu Wei continued: "Mr. Lei, what you saw just now is that I, as an anchor or Internet celebrity, said a little bit of influence from animal stars. ”
Lei Jun smiled, of course he knew that Liu Wei was lifting himself, which sounded a little frivolous, but it showed his ability and hidden commercial value.
"The matter of the contract has been resolved by the board of directors, and the next work will be handled by the relevant personnel! Mr. Liu, what you and I have to do is to sign as the legal representative!" Lei Jun said.
Liu Wei turned his head and said to Wang Jun: "Manager Wang, Mr. Lei specially brought someone over to guide the work, we should fulfill the obligations of the host!"
"Understood, Mr. Liu!" Wang Jun nodded.
......
During this trip to Africa, the number of sponsors reached 15, and the sponsorship cost exceeded 300 million.
After making relevant preparations, Liu Wei took Chubby to Africa together, the first stop - the East Sudan savannah!