In the Jiangcheng advertising store.

Zhu Miaomiao looked at Zhou Xian with her eyes and asked Zhou Xian what requirements he had for liquor advertising and how to do it.

Zhou Xian had heard a lot of cowhide liquor advertisements in his previous life, what won the Panama Gold Medal for the first time in 19XX, the first Chinese famous liquor in 1952, China's intangible cultural heritage in XX years, China's time-honored brand, the strong fragrance of the world, the boutique special song, the BMW in the BMW, the sweat and blood BMW, the famous sword in the famous sword, the cadre, Mo Xie, the famous wine in the famous wine, the XX boutique special song.

Those liquor advertising words are talking about the quintessence of the country, brewing, classical, and ancient craftsmanship, Zhou Xian thinks that Jiangcheng Laojiao is still forget it, and now there is really no background, not to mention the Panama Gold Award, even the province has never ranked.

Rankings are also notorious.

Therefore, compared to those that are not comparable at all, those Moutai, Wuliangye, Gujing Gongjiu and the like, they are already mountains, Jiangcheng is too small, and its old cellar wine culture is only in Jiangcheng, but who knows that such a small Jiangcheng on the earth can't play tall and high-end, so take a brand that can resonate and feel like a public and down-to-earth brand, how?

Zhou Xian thought of taking the path of copywriting.

In Zhu Miaomiao's advertising agency.

Zhou Xian said: "I want to make liquor with different advertising words." ”

"How is it different?"

Zhu Miao stroked her hair, and she was very charming.

"Make that kind of small wine, small bottles of wine! Mainly for young people!" Zhou Xian said, his eyes seemed to be shining.

"The liquor that young people drink? It seems that young people don't like baijiu very much. Zhu Miaomiao said.

"Baijiu is relatively heavy and spicy in smell and taste, and the first experience of young people who have just come into contact with drinking is indeed not very good, and the second is that the traditional liquor brand makes the younger generation feel heavy and old-fashioned, and young people after entering the millennium like to drink casually, like to gather and drink, red wine or beer, so young people actually don't like baijiu very much, there are liquor that don't understand young people, and young people don't understand liquor. ”

"So, the liquor I want is the kind of small wine, which is not so high, it is soft, and the small bottle gives people the feeling of easy drinking. In addition, the most important thing is to establish that young people have this liquor and understand my spiritual resonance a little. ”

"What do you mean?"

"In contemporary language, it represents fresh and pure young people, and expresses the stories and emotions of the people of the year. ”

Zhou Xian defined his Jiang Dabai as Jiang Xiaobai, the active young man in his previous life. ”

White and blue wine bottles, rectangular strips, front and back write those sentimental words.

"Each bottle has a different copy written on it. ”

"Youth is immortal, drink a glass of wine. ”

"I am Jiang Dabei, speaking for youth!"

"I'll drink everyone down to whisper to you. ”

"I saw your face in the cup, but it was in a hurry. ”

"A thousand words of missing are not worth a meeting, Jiang Dabai. ”

......

"Write such a text on it, copywriting and selling alcohol?"

Zhu Miaomiao asked, it was the first time she had seen such an operation.

"Yes, just write that kind of youthful copywriting, the few sentences I just said are not very poignant, so that each bottle of Jiang Dabai's wine represents a person's state of mind, what do you think? ”

"I've never seen this way of buying alcohol, but from the perspective of being an advertising person, it's super creative!"

Zhu Miaomiao stroked her hair on both sides, looking extremely excited, and felt that this idea was also very feasible.

"With the attempt to dig into consumer emotions and express it with a program that reaches the hearts of the people, selling wine is not a kind of wine culture, and Jiang Dabai will be a culture that impresses young consumers, and this wine bottle is actually an expression bottle. ”

"Little brother Zhou Xian, how did you come up with this brain, I feel that this creativity is extraordinary, you just leave it to me to do, I will definitely plan Jiang Dabai's copywriting for you, your wine is a big seller, I did it well this time, and the advertising industry will have my name in the future, haha!"

Zhu Miaomiao's charming eyes shimmered.

......

At night, Zhou Xian was updating the online article, and the phone rang.

"Brother Xian, the Internet café management and billing software can't be sold, I haven't opened it for a few days, and other companies have robbed the market, many Internet companies have made Internet café billing management software, and they are superiors, and we don't have to do it. ”

"Then we'll be back tomorrow, and I'll arrange new projects for you to do. ”

"Got a new project?"

"Of course, what are you lying to! Come back!"

"What kind of software are you selling this time?"

"This time it's not about selling software, it's about selling alcohol. ”

"Selling alcohol?"

Chen Hai's mind is full of stars.

Zhou Xian's jumping is too big, opening an Internet café, making a website, and selling Internet café billing management software are all related to the Internet.

"It's also very profitable, and it will never be low when the time comes to sell it to you!" Zhou Xian said.

No matter what you sell, for Chen Hai, as long as you make money, you can do it!

"Hey, then I'll call my brothers and call home. ”

Chen Hai said obscenely.

......

Zhou Xian let his sales army come back, began to learn the training of liquor, and then let them take Jiang Dabai to the vast market of China!!

Chen Hai went to buy a train ticket the next day, and there happened to be a train for the same day, but he couldn't go directly to Jiangcheng and needed to change trains. ”

Got on the train.

Seeing that there was a big fat man sitting in his place, he looked at his ticket again and again.

"I'm seat 106, yes!!"

"The car number is correct. ”

"Big brother, this is my seat. ”

", this is my seat, why do you still want to rely on Lao Tzu's seat!" the big fat man shouted loudly.

Let all the people in the carriage hear.

Chen Hai was a little annoyed that this fat man was so unceremonious.

Occupy my seat, and still roar at me rogue What is this?

At this time.

The big fat man took out his ticket.

"Look at it, 12 carriage No. 106, keep your eyes open and take a look, don't be blind. ”

The opening is dirty.

Chen Hai is a salesman, and his temper can be regarded as restraint these days, otherwise according to earlier, this fat man would have spoken like this, and his violent temper would have been greeted a long time ago.

What is this dead fat man arrogant, who was not a fat man before, he has been running sales for half a year, and he has lost weight several times, so he is no longer so fat, although he is still fat, but the other party is fatter than Chen Hai for two laps, hmph, is he arrogant if he is fatter than me?

Chen Hai took a breath. He took his ticket and looked at it carefully, and he didn't say anything anymore, and stood silently in the hallway.

Let the people in the whole carriage see Chen Hai's deflated appearance, and the big fat man seems to be gloating.

With the train moving.

Chen Hai said to the big fat man: "Big fat man, your carriage number and seat are not wrong, but you are taking the wrong train, this train is going to Seoul, and you are going to Funing City in the south, and the route you take here is just the opposite." ”

The fat man looked at the tickets of the passengers around him, they were all going to Seoul, and he hugged his head with his head in his hands.

If this fat man had been polite to him before, Chen Hai would definitely remind him that he could still get off the car in time, just let me bear with it just now, it would be too late for this dead fat man to regret it!

Then Chen Hai patted the ticket on his left hand with his right hand, and said, "Brother, if the roar can solve the problem, then the donkey would have ruled the world a long time ago, big brother, get up now, this is my seat." ”