[334] The Earth Culture Group splits again, and the magazine company separates

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Earth Culture Company suddenly broke away from the group and started another group company on its own.

Not only shocked many people in the industry, but also made many people in the industry vigilant, because everyone can see that Earth Culture is preparing to do something.

And as everyone expected, the earth culture is really going to start doing things, and the time for them to do things is still very, very urgent, and they don't give others a little time to prepare psychologically, and they just start doing things.

was originally the most low-key in the Earth Culture Group, and one of Liu Wanfeng's earliest established subsidiaries, that is, Earth Culture Magazine Company.

On the second day after the Earth Culture Company broke away from the group, his top executive Liu Yajun also directly held a press conference to announce the company's separation from the group company and the establishment of a new group by himself.

However, unlike Earth Culture Magazine, Earth Culture Magazine did not acquire domestic or foreign magazine companies to expand its own business.

This time, it directly started the online news APP, the online magazine APP, the online APP, the online small video APP, and the online live broadcast APP.

Liu Yajun's first subsidiary is called Jinre Toutiao, which is an information company that does information, news reports, small videos, cultural exchanges, as well as movies, TV series, and live broadcasts.

At this time, many apps on the Internet are either doing news, or movies and TV series, and there are few such a hodgepodge as hot headlines.

And when the hot headlines came out, it was not favored by everyone, everyone thought that this step of Earth Culture Magazine Company was wrong, and it would become the first failure case in Earth Culture.

But in just one day, those who questioned were slapped in the face, under the promotion of consistent advertisements and links from all the companies of Ali, Jindong, and Earth Culture Group.

In just one day, the users of Jinre Toutiao APP successfully broke through the eight-digit figure, breaking through the history of the APP in a single day, with 10 million downloads on the first day.

The number of downloads in a single day is surprising enough, and what is even more surprising is that Jinhot Toutiao has even launched a profit model that allows users to become small video bloggers and then pay them wages according to the number of playbacks.

As soon as this profit model came out, the whole people went crazy, and everyone was stunned by this business model that they had not been exposed to, but as long as they had a mobile phone, they could shoot videos and make a profit.

After everyone was stunned, some bold people took out their mobile phones one after another, and began to shoot small videos of the interesting, controversial, topical, and funny things they encountered, and then uploaded them to today's hot headlines as bloggers to test them.

After that, they immediately found out that Jinhot Toutiao really didn't lie to them, their company will really give them the profit generated by the traffic, and their background also shows the daily income of the blogger.

And just after everyone confirmed that today's hot headlines did not deceive people, they were far away in a certain village chief in Guangxi.

A thin man found his short and fat cousin and asked, "Old cousin, don't you want to shoot short videos with me, I heard that now you can make money by shooting short videos with just a mobile phone and learning to edit."

and Ah Long from the village next door, he filmed a video of his father falling into a dung pit, and he got 7 million views in two days.

Then, it is said that Jinhot Toutiao gave him a profit of 10,000 views and two yuan, and he calculated it himself, he got a profit of more than 2,000 yuan in two days, and he will be able to withdraw it on the 5th of next month. ”

"Table, I don't know how to edit videos, I don't know how to shoot, do you want me, if you want me, I'll do it with you, anyway, I can't read and write, and I can't make money when I go out. Hearing the thin man's words, the short and fat man, that is, the old cousin, agreed to him almost without hesitation.

Hearing the words of the old watch, the thin man immediately stepped forward excitedly, hugged the old watch's neck and smiled: "Watch, if you succeed, I will remember your love for a lifetime, and if you make money in the future, I will definitely let you drive a Mercedes-Benz if I drive a BMW, and I will definitely let you eat beef balls if I eat steak, good brother!!"

The thin man is called Xu Huashen, the short and fat man is called Zhang Tailing, nicknamed Lao Biao, both of them are action-oriented, and five days later, their first serialized short video [Lao Biao Enters the City] officially began to be uploaded on Jinhot Toutiao, and it quickly got the support and love of fans.

In addition to Xu Huashen and Lao Biao, there are also many young people who have joined in, and with the spread of time, the bloggers who upload videos are no longer only young people and urban people.

Slowly in the small video, there are videos of fishermen catching the sea, homely videos of farmers farming, videos of mountain people picking wild vegetables for hunting, and videos of southerners wearing short-sleeved slippers in December and cotton jackets in the north to show off the competition videos where they can build snowmen at their doorsteps.

In this way, the popularity of today's hot headlines is getting higher and higher, and there are more and more companies that come to advertise and promote movies, and at this time, Liu Yajun began to make new moves, and he established a second subsidiary in a short period of time, containing jokes.

When the containing joke APP came out, it was not as unfavored as when the hot headlines came out, it was favored before it came out.

Because of those advertisements and jokes containing jokes, many people understand that Huaxia's broad and profound words can still be played like this, and they can be so interesting that people can't stop playing.

For example, Xiao Ming eats a pound at noon, and why hoe He is noon, and Xiao Ming's sister who likes Honghong is incomprehensible.

Anyway, after the contained jokes came out, Huaxia's text was directly impossible to look at, and then the contained jokes deservedly became popular, and there were more and more users, at its peak, eight million new users were added a day.

However, due to some special reasons, the contained paragraphs came out a little nervously, resulting in many things not being well controlled, and many of the things in it were all marginalized.

Many of the jokes and videos in it are walking on the edge of Huang, they are too easy to touch illegal things, and Liu Yajun was quickly warned by his superiors.

So in the end, in order to prevent the contained jokes from being banned, Liu Yajun had to set up a review team to review each paragraph, and it will not be released until the review is passed.

And in order to completely eliminate future troubles, Liu Yajun also directly marked on the APP that minors under the age of 18 are not allowed to enter, plus users with jokes have also implemented a real-name system, and users who are not 18 years old cannot enter, and all of a sudden the jokes have become an entertainment world for adults.

After correcting the contained jokes from marginalization, Liu Yajun started his new move, and he launched his third subsidiary, Winter Melon Video.

The marketing model of this subsidiary is to take the route of small video, live broadcast, film and television, and the bloggers who upload videos here can also make a profit from traffic, so its appearance is also liked by many users and video bloggers.

Not long after the winter melon video, the Douyin small video APP, a shorter video came out.

But this APP is a little interesting, because it is full of some admired, beauties, handsome guys, songs, chicken soup, and dances, and all the videos in it are uploaded by the users themselves, and on the day the APP was put on the shelves, Liu Wanfeng and they all came to cheer, so its appearance is also very popular.

However, this APP has not adopted, according to the business model of video traffic to make profits, the profit model of this APP is to go away from the live broadcast route and the user's circle of friends route, and if you want to make a profit, you can only go out for commercial performances and live broadcasts, to put it bluntly, this APP is finally prepared for live broadcasts.

After the comics, Liu Yajun finally launched a live broadcast APP called Little Panda, and this APP is more pure, it is prepared for anchors, of course, in order to attract users, it also has the function of uploading videos.

In this short period of time, Liu Yajun has changed from an executive officer of a company to an executive officer of a group, and the companies he manages have changed from one to six, a head office, and a subsidiary of the Wu family.

At the same time, Liu Yajun, an unknown billionaire, also appeared in the eyes of the world at this moment, and his relatives and family suddenly became much more from this moment.

In addition, Liu Wanfeng's net worth has once again increased by hundreds of millions unconsciously because of the company's soaring market price.... Finish.