After Lin Jianming made a big splash with a sentence from the charter boat king. To the surprise of most real estate developers in Hong Kong, it was only a one-month change. Yes, in just one month, the market of housing prices has changed dramatically.

Since October, property prices in Hong Kong have been in a state of sluggishness, dubbed by some economists as the spring effect, but more convincingly known as the "lipstick effect".

The lipstick effect, an economic phenomenon, is the most used in the film industry or the entertainment industry, but this time it appears in the real estate industry.

The "lipstick effect" refers to an interesting economic phenomenon that causes lipstick to sell well due to the economic depression, also known as the "trend of preference for low-priced products". In the U.S., lipstick sales skyrocket during economic downturns.

This is because, in the United States, people think that lipstick is a relatively cheap luxury, and in the economic downturn, people will still have a strong desire to consume, so they will turn to buy cheaper luxury goods.

The reason why it is said that this has something to do with the film industry and the entertainment industry is because lipstick means cosmetics, but it reflects a market situation.

From a microeconomic point of view, the substitution effect is greater than the income effect.

When the economy is depressed, people's incomes decrease, and under normal circumstances, people's consumption decreases.

However, when people give up buying houses, cars, and traveling abroad and other expensive goods, people will use their spare money to consume substitutes for those expensive goods - "cheap non-essential things", that is, there is a substitution effect.

This substitution effect is far greater than the income effect of reducing consumption due to reduced income, so the lipstick effect is created.

In the twenties and thirties decades ago, during the economic crisis in the United States, when almost all industries were silent and cold, Hollywood movies took off, and hilarious musical and dance films were popular, bringing joy and hope to audiences, and making Shirley Temple a household name.

The precondition for the lipstick effect to occur is an economic depression, and the Hong Kong economy in '82, especially the property market, is depressed.

This situation has been foreshadowed since the second half of '81, and in the years before '81, Hong Kong's real estate market was quite hot, with land prices and property prices rising rapidly and sharply, and speculation was blazing.

Since 1978, Hong Kong's real estate market has been off the normal trajectory and has risen like a rocket.

Taking Tsim Sha Tsui East as an example, land prices have risen six-seven-fold and property prices have also increased threefold in three years.

When the speculation was at its hottest, the speculators simply sold the whole building, forming a boom of "speculating in the building" and "speculating in the hotel". At that time, Central, Wan Chai, Tsim Sha Tsui East and other prosperous commercial districts frequently reported that the entire commercial building changed hands at a high price.

One of the most talked-about is the Golden Gate Building in Admiralty, and the speculation of the Federal and International buildings in Central.

Between December 1978 and September 1980, the Golden Gate Building changed hands three times, and the price increased from $715 million to $1.68 billion, an increase of 135% in less than two years. Between August 1980 and January 1981, the two federal and international buildings changed hands twice, and the selling price rose from 1.089 billion yuan to 2.235 billion yuan, an increase of more than 1 time in just half a year.

By the peak of 1981, the price per square foot of a small residential unit had risen to about $1,000, the price of a 400 square foot residential unit had increased to about $300,000, and the average monthly household income was about $3,000, that is, the purchase price of a small residential unit was equivalent to 101.5 months' wages.

Housing prices were far beyond the affordability of Hong Kong people at that time, and when consumers' wages were far from keeping up with the increase in property prices, it was inevitable that property prices would fall.

Since October 1981, Hong Kong's real estate market has become sluggish, vacant area has increased significantly, and the public's purchasing power is completely inversely proportional to the increase in housing prices, which is also the so-called real estate economic bubble.

Lin Jianming never expected that the building that was acquired not long ago was now facing such an embarrassing situation and wanted to resell it. But who will take this situation on?

Xu Ziming didn't expect that the change in real estate would come so quickly.

If '81 was just sluggish, then '82 was the beginning of the real estate market crash, when bank interest rates were adjusted, interest rates continued to rise, credit to banks and finance companies shrank, and the world's economic recession led to a recession in Hong Kong.

In Hong Kong, some reports began to speculate whether the Xu family was an unpredictable prophet and changed hands on the building in advance. There are also some media entangled in the speculation of the charter king, because the real estate business of the charter ship king has begun, and the investment in real estate construction is increasing. All in all, the relevant media reports on the real estate market in Hong Kong are overwhelming.

Hong Kong media say everything, Hong Kong citizens have been in a tight state of attention to Lou Chen, they have begun to be a little numb to these, the price of buildings has been rising since May, and they are still enthusiastic, they have long been tired of buying buildings.

Whether the original prediction of the charter boat king is wrong or not, in fact, it is difficult to make a decision at this moment, because the house price is not sluggish, maybe it is only a temporary performance, just like some experts believe that the "spring effect", for example, many people eat too much good food and get tired of it, and they will like it again when they eat it for a few days. There are still many people who think this way, the charter king thinks so, Lin Jianming thinks so, but Xu Ziming doesn't think so.

Hong Kong's economy is beginning to show some abnormalities, but the development of the film world is indeed unprecedentedly prosperous, because yesterday, a movie "Gu" released by Shaw Brothers last month actually won an unprecedented 8 million box office.

That's right, Shaw Brothers Films' film, which is not favored by the outside world, actually got 8 million when it was painted. The media is also exclaiming, but Golden Harvest, although the box office of the films in Xinyicheng is poor, the box office is also very impressive.

It is said that the box office of "Gu" exploded at 800,000 on the first day, and the Hong Kong film industry was in an uproar for a while, and then TV and newspapers vigorously reported and analyzed.

This year's single-day box office of one million in addition to "Best Partner", "Chasing Girls" and Golden Harvest's "Modern Bodyguard", the single-day box office of other movies did not exceed 800,000, and the Shaw Brothers, a movie that is not very optimistic, actually broke 800,000, and the Hong Kong media are naturally curious about the doorway.

The first time Xu Ziming knew, he smiled lightly and didn't care, is 800,000 a lot, of course it's a lot, Xu Ziming's "Best Partner" has a single-day box office of 1.2 million at most, that is also after vigorously publicizing it, word-of-mouth fermentation, and everyone earns it, the current "Gu" is not optimistic about it, there is 800,000 on the first day, and there must be a reason for Xu Ziming.

But if you calculate the increase in the box office, in fact, 800,000 is equivalent to last year's daily box office of 600,000, the first day of the release of Wang Jin's "A Thousand Kings Fighting a Thousand Tyrants" was this daily box office, the same number of moviegoers, but the ticket price was raised from 8 Hong Kong dollars to 12 yuan.

But except for a few calm people like Xu Ziming, who cares if it is the reason for the box office price increase, anyway, what they see in their eyes is the sharp rise in the daily box office, and the giant Shaw Brothers seems to be rising again.

After all, after the rise of the new art city, first "Funny Times" won the fourth place at the box office last year, followed by "Best Partner" in 81 years, and "Chasing the Girl" achieved the first and third results at the current box office respectively, and although Golden Harvest was frustrated, it still has an advantage in the box office, but compared with the previous two, the movies released by Shaw Brothers in recent years, except for the movie "A Thousand Kings Fighting a Thousand Tyrants" last year, the box office before the filming of "Gu" was not ideal.

What's more, "A Thousand Kings Fighting a Thousand Tyrants" is a movie that is not produced by Shaw Brothers, so the big sales of the movie "Gu" have stimulated its interest in the film industry.

The film "God of Gamblers" has been preaching since last year, Wang Jincai has really started to prepare for filming, originally he was not in a hurry, after all, this "God of Gamblers" is definitely a more wonderful work than "Best Partner" from the perspective of the films in the entire film industry.

The previous media reports on him were hot and cold, "Chasing a Girl" made him popular, and his popularity was also rising, but this month, Hong Kong movies were a big hit, which made him very popular. If he can't come up with a film for a long time, don't say what Lei Juekun will think of him as a director, even the audience will not know that the former fragrant and sweet director has begun to become nameless.

"I'm so angry, this "God of Gamblers" hasn't even decided on the role yet. Wang Jin slapped himself hard, and when he thought about preparing to leave, he realized that he hadn't even chosen a good role.

The heroine was selected, Xu Ziming's dream was simply played by Zhou Yanfa's girlfriend Chen Yulian, after all, Chen Yulian has that kind of cold temperament suitable for this role, and Xu Ziming also intends to deepen the relationship between Zhou Yunfa and Chen Yulian.

Xu Ziming remembered that Liu Dehua once said: Chen Yulian is very beautiful, but that kind of beauty does not belong to this city and this metropolis, her beauty is a kind of earthy freshness, quiet and comfortable, without aggression, just like a fairy descending to earth. She has always been a girl who is willing to live a peaceful life, just like a little dragon girl, who looks down on the world, does not argue or ask, but asks for her own small world.

Xu Ziming also wanted to confirm in his heart whether Chen Yulian was as Liu Dehua said at the beginning.

And Daozai's girlfriend Ah Zhen, Xu Ziming gave this role to Guan Zhilin, the reason is very simple, Wang Jin is not a fool, and he can obviously see through Xu Ziming's intentions.

So what Wang Jin wants to look at now is the actor of the knife boy, Liu Dehua.

Last month, Xinyicheng used a rookie lineup to shoot "Caiyun Song", and Liu Dehua was defeated, but he only played an inconsequential role in the play. Wang Jin and Xu Ziming didn't know about it, otherwise according to Xu Ziming's personality, Liu Dehua would play a heavier role.

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