26 The Cruelty of the Mall (Ask for Referral Votes)
Xiao Wei is really ruined.
On the books of Blue Sky Network Technology Co., Ltd., after so many years of development, a total of almost 500 million in cash.
For ordinary people, 500 million is quite a lot. But for an online company engaged in live broadcasting, 500 million is really just a drizzle.
Especially compared with big companies such as Duyin Block, these 500 million are really not worth mentioning.
Xiao Wei knows this, she doesn't want to be like this anymore, she must develop this company, become a first-line, large-scale, and go public.
It's not just a question of whether you have money or not, it's a question of whether your career is successful or not!
So this wave, even if she ushered in the ruthless contempt of big companies such as Duyin Block, she still gritted her teeth and kept increasing her investment in advertising.
The funds of Blue Sky Live can't last too long......
To put it mildly, the 500 million yuan of Blue Sky Live is all consumed, the company is bankrupt, and these companies will not change much.
After all, for these big companies, 500 million is just thrown out.
Well, it's a little distressing, because after all, it's 500 million.
However, it's just a little distressing, and it's far from breaking the muscles and bones!
In fact.
People at different levels have different levels of ideas and goals.
This September, the advertising war of the live broadcast platform, for Xiao Wei and Blue Sky Live, the goal is to expand the scale and become one of the first lines.
For the first-tier platforms such as Duyin Block, the goal is to stabilize the existing users, and the number of users can increase again, which is naturally a good thing. But even if it doesn't increase, at least it can't be reduced.
Because the problem of data is directly related to these first-line platforms, which are already preparing for operation, they will be listed next year!
At this juncture, these first-line platforms cannot afford the loss of users and the impact on the listing plan.
So, isn't it just taking money to smash advertising? Isn't it 500 million?
As long as it goes public smoothly next year, the stock issuance will be 500 million? That's a fart!
"Hehe, Blue Sky Live, if you want to play, then we'll play with you and see who dies first!"
"I still don't believe it, you can still turn the sky up with a rookie magician like Chen Mo!"
The CEOs of the first-line platform said confidently.
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On a new day, the advertisements of Blue Sky Live, that is, advertisements with Chen Mo and the magic of the treasure chest as the protagonists, appeared in all corners of the network.
And that's not all!
Xiao Wei was also cold, spread part of the propaganda battlefield to the offline, and purchased a number of large-screen advertisements in the main areas of developed cities.
I didn't buy it for too long, I only bought a week's supply!
I have to admit that she really gambled a lot this time...... If you lose the bet, hehe, even if Blue Sky Live can't be said to be directly bankrupt, it's not too much worse.
But so.
Such madness cannot be said to be completely meaningless.
The reason why these first-line platforms can become first-line is that the operational ability of the platform is part of the reason for the success, but it is not the main reason.
The main reason is that various investment companies are willing to invest money continuously, so that these platforms keep burning money to develop users.
Blue Sky Live also has investment companies that have invested money, but unfortunately, there is only the first round, and the second round has not moved.....
Shopping malls are like battlefields!
Back then, the live broadcast industry was emerging, and the entire industry was a blue ocean waiting for development and waiting for the brave to enter and grab money, which was the best time for the live broadcast industry.
Xiao Wei didn't catch up with that good time, when she entered the live broadcast industry, the blue ocean had obvious signs of becoming a red ocean because of the crazy fighting of various companies!
In this sense, she is also lucky.
Although she didn't enter the blue ocean at the best time, she at least didn't jump in the red ocean at the bottom of the day.
During the transformation of the blue ocean into the red ocean, Blue Sky Live was established, caught up with the last train, grabbed a group of users, took investment, and laid the foundation in a hurry.
It is this first round of investment and the foundation laid that has made Blue Sky Live not eliminated so far...... It's a pity, if you don't fight hard, elimination is absolutely a foregone conclusion!
Xiao Wei is an insider.
The news in the circle, she just doesn't want to hear it, she has to hear it.
So she heard a little about it, and heard that these companies will be listed as soon as next year......
Being in a shopping mall and in the live broadcast industry, Xiao Wei clearly knows that once these first-line companies are successfully listed and favored by shareholders, what kind of earth-shaking changes will occur in Xia Guo's live broadcast industry!
That's how the industry is!
Nowadays, everyone is churning in this red sea, and some companies are running fast and running to the front. Some companies run slower and run behind.
This is a very brutal truth.
But at least, no company has reached the finish line....... the end line is the day it successfully goes public!
Once a company reaches the finish line, what does that mean?
That means that these companies will immediately use the huge capital raised from the stock market to quickly rule this red sea where many companies are struggling!
In layman's terms, it is.
At that time, the first company to go public will frantically occupy the Red Sea, so that the companies that are still struggling in the Red Sea will soon have nowhere to swim!
What? Revolt?
I don't have so much money to fight against a listed company..... this kind of rebellion is like a beggar who has to compete with billionaires in terms of wealth, and it is not interesting at all.
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The war of commerce is like this.
Xiao Wei knew it very well in her heart.
"Next year!"
Whether it is Duyin, or a block hand, or other first-line live broadcast platforms, once it is successfully listed next year, the entire Xia Guo live broadcast industry will immediately usher in a reshuffle!
These listed companies will be ruthless and adopt acquisitions, mergers and acquisitions, or crushing methods to carve up and dominate the live broadcast industry.
Maybe half a year, maybe a year.
In the live broadcast industry in Xia Kingdom, there will only be a few companies left, and these companies will enjoy the benefits of the entire live broadcast industry...... There will never be a new company entering the market, unless the capital of the new company can easily shake those listed companies.
However, if there is really such a strong capital, to find an emerging industry that is still in the blue ocean period, and make a lot of money, isn't it?
Why do you want to enter the live broadcast industry, which has become a foregone conclusion?
Xiao Wei let out a long sigh.
Standing in front of the office window, she has good eyesight, and she can clearly see the commercial plaza not too far away, as well as the big screen in the square!
On the big screen, Chen Mo's treasure chest magic video clip is playing.
Will it work out this time?
Up in the air.
Xiao Wei shook her head, picked up her mobile phone, and dialed Chen Mo's number.