Capital International Airport.

Zhao Song handed the duffel bag in his hand to Yu Zhi, "Brother Yu Zhi, this time I am in a hurry, next time I come over, I will definitely treat you well." ”

Yu Zhi shook his head and smiled: "It's homesickness, we have a chance." Mr. Zhao, is there anything else you want to explain?"

Zhao Song thought for a while and said: "While we continue to develop dynamic headphones, the technical reserves of moving iron are not easy to fall. ”

Seeing Yu Zhi nodding in agreement, Zhao Song continued, "At present, in the foreign mobile phone market, there are already mobile phones that can be connected to the headset for calls. ”

"Headset?" Yu Zhi said thoughtfully.

"That's right, add a small microphone to our headphone cable, and even add a wire control, so that you can talk directly without taking out your mobile phone. ”

Yu Zhi understood, "What does Mr. Zhao mean OEM?"

"That's right!" Zhao Song nodded and said, "There are more and more mobile phone manufacturers in our country, but the development of earphone foundries is in its infancy, and we can OEM headsets for their high-end models, of course, this requires the efforts of the company's business department to complete." ”

Looking at Yu Zhi's thoughtful look, Zhao Song smiled: "Brother Yu Zhi, don't bother with your brains first, I will email you the specific ideas when I get back." ”

Yu Zhi nodded, "Mr. Zhao, goodbye!"

"Goodbye!"

..............

When Yu Zhi's plane soared into the sky, CCTV Channel 5 Sports News was officially broadcast at 22:00 at night.

Due to the approaching Olympic Games, thousands of households will switch their TV to sports channels after watching every day TV series, looking forward to the Olympics and paying attention to the Olympics, which is what most people must do every day.

Interviews with athletes, gold medal prospects from experts, the style of the Olympic Village, and preparations for the opening ceremony are all the same every day, and the news is not boring, but continues to watch with interest.

As an introductory footage of Sydney's stadium ends, the camera pans to the broadcast studio.

From today, Tesla officially settled in the Training Bureau of the General Administration of Sports, giving full play to the advantages of science and technology, promoting the improvement of the level of competition, and using science and technology to drive the level of sports training and preparation of the national team. ”

......

If in normal times, this is just an ordinary news that no one pays attention to, but when they hear the name of Tesla, the people of Kyoto and even the whole of North China are smiling, they have long been accustomed to the brand suddenly from which corner it has emerged, this young brand with his unconventional way, into the impression of many people.

And Tesla, with such a piece of news, announced to all industry peers - the Sydney Olympics marketing war, Tesla officially entered!

.........

23:00

"Vomit~~" Liu Cong lay on the flower bed, clasped his throat hard, and suddenly vomited.

A young man came up with concern and patted Liu Cong on the back, "Manager, if we don't forget it, how many times have we been in contact with that grandson, and it still looks like oil and salt don't enter." ”

Liu Cong rinsed his mouth with mineral water before shaking his head and saying, "I've loosened my mouth! Two round-trip tickets to Sydney!"

The guy looked at Liu Cong in surprise, "Manager, the company ...... regulations"

Liu Cong interrupted him, "I will report to the boss tomorrow, two round-trip tickets are not cheap, but compared to a large group of thousands of computers and the next three years of maintenance and replacement contracts, I believe the boss will be considerate of us." ”

The guy nodded and said happily: "This order is taken down, and I will go to the company tomorrow to tell everyone that I must be crazy." ”

Liu Cong patted his head and said with a smile: "Why are you stunned, help me go back." ”

"Hey~"

The guy hurriedly put Liu Cong on his body and walked into the distance step by step.

Neither of them noticed that not far away, there was a Mercedes-Benz car with all the lights off, and in the dark car, there were only cigarette butts that flickered and went out, which was so eye-catching.

......

Until the two of them walked away, Zhao Song didn't drive to follow, and it wasn't until the cigarette burned his hand that he came back to his senses, hit the vehicle, and drove into the distance.

This is part of life, this is also the norm in the workplace, he has no right to say anything about Liu Cong, when Tesla will be like the future Apple, when people can queue up a week in advance, and then play those high-level things.

............

Thursday, September 14th, Sunny, 4th floor of the Jingjiyuan Guest House.

The entire four floors of the guest house, including the conference rooms, are now all occupied by Tesla, where Tesla's makeshift marketing team will work behind closed doors throughout the Olympics until the day the Olympics end.

Nine o'clock in the morning.

The large conference room has been rearranged at this point, and next to a whole wall of desks are ten professional-grade Diamond Long monitors, next to a shiny mid-tower case, if someone opens the lid of the case, they will definitely find that the expensive professional-grade graphics card has been replaced.

More than 20 people sat scattered throughout the conference room, without making a sound, and these men accounted for most of the professionals, all of whom looked intently at the two people standing quietly at the door.

Belle and Tongtong, who were wearing Haitian Xiangyun cheongsam, stood quietly against the wall, looking at a group of people with interest.

Two girls with a height of one meter seven and a whom, under the backdrop of the Haitian Xiangyun cheongsam, revealed a concave and convex figure, seeing that all the people in the room were dry, whether they were male or female, the color soul and the grant were too exaggerated, but they were not much different.

At this time, the door of the conference room opened, and Zhao Song walked into the conference room first, and behind him, Sister Dada, Xingsheng, Ding Tao, and Liu Cong followed.

He nodded and said hello to Bai Li and Tongtong, and stared at the whole body of the two women fiercely by the way, until the two pairs of white eyes came, and Zhao Song retracted his gaze in embarrassment.

coughed, looking at the people who were already seated, Zhao Song said slowly.

"Hello everyone, I am the boss of Tesla, Zhao Song, from today to October 1st, I will work with you here for Olympic marketing operations.

Some people say, isn't it just advertising? Prepare in advance, and when the Olympics start, won't it be over?"

Speaking of this, Zhao Song shook his head.

"With the popularization of the Internet, the traditional advertising model has long been outdated, betting on the Olympic champion, advertising, is a very effective marketing means, but it is not suitable for every enterprise with limited resources.

And this time for the Olympics, what Tesla has to do is to have a real-time advertising for the Olympics!"

"We need to have more personal, depoliticized, passionate communication. Abandon the idea that gold medals are paramount.

No original stadium images, no Olympic logos, no faces of non-sponsored athletes. ”

Speaking of this, Zhao Song slowly leaned down, "Keeping an eye on every gold-winning hot spot, the three small teams of retouching, 3D, and fonts started working together at the same time half an hour before a possible event occurred."

Then use a photo that has nothing to do with the Olympics and makes people reverie, with a maximum of ten words of copy, to seize this hot spot!"

Zhao Song stretched out a finger and emphasized: "Each hot spot is up to 24 hours, and then we will move on to the next one until the end of the Olympics!"

"In the next 16 days, we will laugh and cry with the Olympic athletes who grow flowers. No matter the good times or bad times, no matter the health or injury, no matter the victory or defeat, no matter the color of the medals, no matter whether they are on the podium or not! We have to praise them, sing the praises of them!"

Speaking of this, looking at everyone in the room, Zhao Song smiled, and the two Kyoto girls on the side looked at him in a daze, they had never seen such a Zhao Song.

"Immodestly speaking, Tesla's situation is like the current flower planter, surrounded by a group of heroes, if you want to rise, you have to go through a thousand difficulties! But Tesla's conscientious employees make me full of hope, I believe that Tesla will eventually rise in the crowd, just as I firmly believe that the flower planter can rise in the world!"

"So, the theme of Tesla's real-time Olympics ad this time is—"

"Break!"

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