Chapter 402 - Advertise in All Towns!

At the same time, Yangjiang people also noticed that there were also promotional activities on the opening day of the second department of Jisheng Supermarket, that is, the three supermarkets of Jisheng gave back to old customers at the same time - those who had applied for a consumption card in Jisheng Supermarket would enjoy a discount of 95% to 85% on the opening day.

One is an old supermarket with a new general manager, and the other is a new supermarket, but it is an old company.

Such a confrontation is really rare, and it is really unpredictable. For a while, this became a talking point that people stopped talking about after dinner.

Temporary office of Jisheng Trading Company in the vegetable market.

Cao Zhengxuan called Wang Zhongyi, Zheng Mengjie, Song Ke, and Qiu Chunsheng.

Cao Zhengxuan's expression was solemn, and he glanced at everyone and said: "Everyone has seen that the advertising of Jingsen Supermarket is huge, and what is especially unexpected is that the financial director of Jingsen head office came to the opening ceremony, which greatly attracted people's attention. ”

"Mr. Cao, I guessed that it was for this matter when you temporarily convened a meeting with everyone. Song Ke said, "The huge advertising of Jingsen Supermarket is what we expected, and Qi Hongjuan's presence in person is really beyond our expectations." It's so perverse. ”

"I've thought about it, too. I asked someone to inquire about this. It is said that Jingsen Supermarket was single-handedly promoted by Qi Hongjuan. If so, it's no surprise that she was present at the opening ceremony. Zheng Mengjie said.

"But how could a manager of her size pay so much attention to such a small investment?" Qiu Chunsheng asked.

"yes. Wang Zhongyi said, "They make such a big fanfare, and even sell all the goods at a discount, which is completely an act for us to help our lives." Before that, I understood these as Xu Jundong's personal wishes, which I could accept, but now it seems that these are not Xu Jundong's personal wishes at all, but Qi Hongjuan's wishes, which is very unacceptable. ”

"Minister Zheng, have you inquired about why Qi Hongjuan did this? It is impossible for her to run Jingsen Supermarket as advertised to give back to the people of Yangjiang. Cao Zhengxuan said.

"I didn't ask about this. It is very likely that Qi Hongjuan saw that there was a lot of room for the development of supermarkets and wanted to open up the market in this area. In addition, she is from Yangjiang, so she is piloting in Yangjiang. Zheng Mengjie speculated.

"It's quite possible. Qiu Chunsheng said, "If that's the case, there's nothing to doubt." He wants to experiment, and the first thing to do is to defeat us. ”

Song Ke nodded in approval.

"I don't think it's that simple," Wang Zhongyi said, "If you talk about the pilot, it's too small in our Yangjiang." She could have been piloted in prefecture-level cities like Hua'an or Jizhou. Doesn't Jingsen have branches in these two prefecture-level cities? Qi Hongjuan's two sons are the presidents of these two branches. ”

"You have a point in saying that," Song Ke said, "It's really too small in our Yangjiang pilot." However, it's not like Qi Hongjuan is running a supermarket in Yangjiang purely against us, right? Mr. Cao offended Xu Jundong, but we didn't offend Qi Hongjuan. ”

For a while, three or four people expressed their opinions.

"Okay, ministers," Cao Zhengxuan interrupted everyone's argument, "Don't speculate on the purpose of Jingsen Company's Jingsen supermarket. This is indeed a suspicious point, and I will keep an eye on it in the future, but I have gathered you here today not to speculate on this, but to discuss the effectiveness of our advertising. ”

"It's because our ads aren't loud enough, right?" Song Ke asked.

"Yes. Cao Zhengxuan said, "The square aunt walks the streets and alleys to publicize, which is really very intentional and can attract everyone's attention, but the surface is too narrow, after all, the points they can reach in a day are still limited." And for a point, the time period is also very short. ”

Everyone nodded.

"So it was necessary to add some small ads. Cao Zhengxuan continued, "For example, we also have banner advertisements on the streets and alleys, and posters on major road sections must be posted. I even have another idea. ”

"What do you think?" asked a few of them together.

"Advertise in all towns!"

"How many people from the townships and towns come to shop on the day we open?" Qiu Chunsheng was puzzled.

"Minister Qiu, you misunderstood," Zheng Mengjie said, "Mr. Cao said that advertising in the township is not just for publicity on the opening day. ”

"I want to implant the concept of Jisheng supermarket in the minds of the people in the township, right, Mr. Cao?" Song Ke added.

"Yes, that's what it means. Cao Zhengxuan said with a smile.

"Mr. Cao, you are finding a different way. Wang Zhongyi praised.

"It's not a new way, at least another form of publicity," Cao Zhengxuan said, "because our Jisheng supermarket will eventually expand to various towns and villages." In this case, it is better to do publicity as soon as possible. I asked Minister Song to make arrangements. ”

"I'll go to an advertising agency after I do. Song Ke said.

......

Yangjiang No. 1 Middle School Principal's Office.

Deng Chuanjiang and Xu Jundong have been on the phone for more than ten minutes.

"Mr. Xu, this Cao Zhengxuan, don't talk about eating his meat, I have the idea of gnawing his bones. He was like a fishbone stuck in my throat and made me uncomfortable all the time. Deng Chuanjiang said.

"Did he go to you again to talk about the idea of turning the on-campus store into an on-campus supermarket?" Mr. Xu asked on the phone.

"Yes, he talked to me yesterday afternoon. I didn't agree to it, so Director Rao called me today to discuss this matter. What I can't figure out is how Director Rao listens to him. ”

"Which one wants to listen to him?" Xu Jundong said angrily, "It's Cao Zhengxuan who takes Rao Fengpei." Damn, I paid an extra 100,000 for this. ”

"I've heard about that, too. Mr. Xu, Cao Zhengxuan is too rampant. ”

"Didn't you get 350,000 yuan? You don't suffer a loss!" Xu Jundong said.

"350,000?" Deng Chuanjiang smiled bitterly, "I can't use any of the 350,000." The Education Bureau has allocated it to us to be used entirely for front-line teachers. This is exactly what Cao Zhengxuan meant. I also want to make a bigger venue for him Cao Zhengxuan because of this 350,000. Damn it, I'm suffocated!"

"Hmph. ”

"So when I saw the opening advertisement of your Jingsen supermarket today, I couldn't help but call you. It's time for us to relieve our anger!" Deng Chuanjiang raised the decibel level.

"How?"

"Didn't the second department of Jisheng Supermarket open on the same day? Its propaganda is simply pediatric! I can completely foresee that your Jingsen Supermarket will definitely greatly overshadow Jisheng Supermarket. In less than a year, Jisheng Supermarket will retire!"

"Do you think it will take a year?" Xu Jundong asked rhetorically.

"Mr. Xu?" Deng Chuanjiang said in surprise.

"Hehe, you don't know how cruel business competition is as a principal. It is enough for a business to collapse in a month or two. ”

"Really, that would be even more relieving!" Deng Chuanjiang's big eyes widened.