On this day, the entire Internet was flooded with the news of "Tip of the Tongue".

The headlines of almost all websites in China are all about "Tip of the Tongue".

[The ratings of "Tip of the Tongue" broke two, creating a myth of documentary ratings. 】

[Wang Huan created another miracle, and unpopular documentaries crushed variety shows. 】

[Exclusive reveal, why was "Tip of the Tongue" able to win super high ratings?]

[Because of "Tip of the Tongue", late-night takeaway is popular. 】

[There is no unpopular program, even if it is a documentary - watching "Tip of the Tongue" has a feeling. 】

[Poisoning in the middle of the night, "A Bite of China" is loved and hated by countless foodies. 】

【......】

One by one, the headlines are bolded and placed on the front page. It also greatly increased the curiosity of people who had not seen this documentary. At the same time, it also made "Bite of the Tongue" truly a well-known program.

At this time.

Wang Huan is still in CCTV's ninth office, carefully editing the third episode of "Tip of the Tongue".

At about two o'clock in the afternoon, Fu Hongcheng walked over.

"Wang Huan, come to my office. ”

Wang Huan nodded and came to the back of the office.

Fu Hongcheng said: "Because of the fire of "Tip of the Tongue", this morning and noon, dozens of businesses across the country found nine sets of us and wanted to talk to us about advertising. This is thanks to you, we couldn't sell nine sets of previous advertisements, and many times, we advertised our own programs. Have you ever seen this scene now? Dozens of merchants have come to the door to buy our advertisements? Sure enough, the world is unpredictable. ”

Wang Huan smiled: "This is a good thing, aren't you happy that someone sends money?"

Fu Hongcheng's eyes widened: "Of course I'm happy." I'm just going to ask you what you think about advertising?"

Wang Huan pondered for a moment and said, "Mr. Fu, you must know more about advertising than me, so I won't be involved much." However, I have two conditions, which must be known to those merchants. ”

"Oh, on what terms?"

Fu Hongcheng asked.

Wang Huan said: "First: no advertisements can be embedded in the tip of the tongue program. Second: For the recording of later programs, we also do not accept ingredients from merchants. These two conditions must be observed, otherwise the documentary loses its rustic flavor and becomes unrecognizable. ”

"Good. ”

Fu Hongcheng said: "Another good news for you. ”

Wang Huan asked, "What's the good news?"

Fu Hongcheng said with a smile: "The ratings of "Tip of the Tongue" broke 2, showing the momentum of the ace program. Not surprisingly, the later title advertising fees and other two or three types of advertisements can be sold for at least more than 100 million. That's an astronomical sum. In other words, Taili only spent 8 million and easily obtained a profit of more than 100 million. So I guess the leaders of the station will have a captain in their hearts, and they will definitely give you enough benefits. Of course, if they don't give you benefits, I'll help you!"

Wang Huan said with a smile: "Then it's troublesome to pay the president." ”

"Hmm. ”

Fu Hongcheng nodded: "You go back, I'll go to the director." ”

......

Half an hour later, when Wang Huan returned to his seat and continued to work.

Fu Hongcheng arrived at the director's office.

What he didn't expect was that Zhao Yuansheng was actually there.

At this moment, Zhao Yuansheng is reporting to the director: "Director, "Dream Stage" was originally a very good program, and even has the potential to become an ace variety show, and the ratings can reach 1.3% when you watch the broadcast, which is the most powerful proof." But there are two reasons why it has seen its ratings decline. First, the promotion fee is insufficient. Second, he was sniped by "Tip of the Tongue". ”

When he said the second reason, Zhao Yuansheng was extremely depressed.

Who would have thought that a variety show would be forced to such a point by a documentary?

He really wanted to split Wang Huan's head open and see what was growing inside!

The director glanced at Fu Hongcheng who came in, motioned for him to sit aside, and said with a smile: "Then, what do you mean, Lao Zhao?"

Zhao Yuansheng ignored Fu Hongcheng and continued: "Therefore, for the long-term development of the program, for the interests of the station, and for the image of the three sets of CCTV. I suggest: First, add 20 million advertising and promotion expenses to "Dream Stage". Second, reschedule "Tip of the Tongue" to other times, and not let it eat into the ratings of "Dream Stage". ”

"Huh!"

Fu Hongcheng's words were very loud, which instantly made Zhao Yuansheng frown.

The director smiled: "Lao Zhao, "Dream Stage" is indeed a good program, I can also give you additional advertising costs, this is no problem." As for the transfer of "Tip of the Tongue...... Ahem, Lao Fu, as the person in charge of the nine sets, do you want to tell me your opinion?"

Fu Hongcheng smiled and said, "Director, I won't talk about the file adjustment first." I just want to ask Mr. Zhao, is there still a person in this world who has failed himself, but has the courage to drive the hero away? I don't see anyone with this cheekiness. ”

Zhao Yuansheng: "What do you mean?"

Fu Xianyu's voice became cold: "What do you think I mean, that's what it means." ”

Zhao Yuan raised his anger: "You!"

The director smiled slightly: "Okay, Lao Fu, Lao Zhao, don't quarrel." Lao Fu, what are you doing here?"

Fu Hongcheng said: "It's very simple, director, the station has always spoken with results. Last night, the ratings of "Tip of the Tongue" were 2.26, which was 2.8 times that of "Dream Stage". Before, "Dream Stage" had a promotion fee of 10 million, and now you have added 20 million, so the total promotion fee is 30 million. In this way, according to the results, I think you should also give 84 million promotion fees to "Tip of the Tongue", rounded up, even if it is 100 million. What do you think, Director?"

"This ......"

The director shook his head and said helplessly: "Lao Fu, don't joke around." ”

Fu Hongcheng snorted: "I'm not joking. Could it be that the director of the station would rather give a promotion fee for a program with bad ratings than a promotion fee for a good program with super high ratings? This is a bit unreasonable, right?"

Zhao Yuansheng: "You ......"

Fu Hongcheng: "What are you? I'm not telling the truth?"

Zhao Yuansheng: "You ......"

"Huh. ”

Fu Hongcheng sneered, and only looked at the director after a while: "Director, anyway, I just said it, I won't do anything less than 100 million promotion fees." Of course, you can also not give it, but if you don't give the promotion fee, then I will go to the advertiser myself, according to the current ratings of "Tip of the Tongue", as well as the popularity of the whole network, it is estimated that the advertising fee will be sold for 150 million, and you can not covet this fund at that time. ”

At this moment, Fu Salted Fish was domineering and leaking.

Zhao Yuansheng felt that Fu Hongcheng had lost his mind.

It's okay to ask the director for a promotion fee of 100 million, but now he dares to threaten the director.

However, what made him dumbfounded was that the director did not get angry, but showed a wry smile: "Okay, Lao Fu, don't play tricks." The achievements of "Tip of the Tongue" are obvious to all, and no one can erase this achievement. So you tell me honestly about your conditions, and I can promise you as much as I can. ”

Zhao Yuansheng felt a huge wave in his heart.

He has been on CCTV for so long, and it is only today that he vaguely discovered that this Fu salted fish, who has been wandering outside of power and doesn't seem to pursue anything, seems to be a little different from what he imagined?

It's a pity that Zhao Yuansheng doesn't know the relationship between Fu Hongcheng and Qu Mingfeng, how can it be simple to make Qu Mingfeng an old friend?

Hear the words of the director.

Fu Hongcheng showed his usual smile: "Four conditions." ”

"First, 'Tip of the Tongue' won't give way to any show. If you want to die, you can continue to bump into it, and if you don't want to die, you can walk away by yourself. ”

"Second, the promotion fee can be avoided, but then because of the advertising fee brought by "Tip of the Tongue", 50% of the nine sets will be left as the production cost in the future. ”

"Third, in order to produce the show "Tip of the Tongue", my team worked hard for everyone to see. So I applied for a bonus to give to my employees, and it didn't take much, just a million. ”

"Fourth, Wang Huan made great contributions to the filming of "Tip of the Tongue", so I applied for the title of CCTV 'Honorary Director' for him. ”

The director pondered for a moment.

Nodding his head, he said, "Okay." ”

The first three conditions are all small things, and they are nothing at all. Only the fourth condition made the director think about it for a long time, because the title of honorary director of CCTV is not just a title. It represents the background of CCTV, represents strong strength, and also represents identity and status to a certain extent.

This is the real purpose of Fu Hongcheng personally looking for the director this time.

......

Wang Huan didn't know what Fu Hongcheng was doing.

When he was seriously editing "Tip of the Tongue".

The phone rings.

Turned his head and looked at the electricity, and it was a call from Weibo Reading Red Leaves.

Answered the phone casually: "Hey, Momiji, hello." ”

Hongye's voice came: "Wang Huan, the ghost blows out the lantern and has come to an end today." You said before that the next one will be released next, is that true?"