Entering August, the frequency of singing "Beijing Welcomes You" in the streets and alleys is getting higher and higher, and the atmosphere of the Olympics is getting stronger and stronger.

As soon as the time stepped into the door of August, my father couldn't wait to urge my mother to pack my luggage and rush to Beijing, taking advantage of the opportunity to watch the Olympic Games, my father planned to visit all the attractions in the imperial capital, and I had a wish for many years.

Now that Ding Le is also rich, the family's economic conditions have improved greatly, and the monthly salary income of the husband and wife has also been said to be in the past.

Ding Le stayed in Haizhou alone, and most of the time he appeared in Jumei Technology, and after work, he mixed with Xu Jingwei and lived a fairy-like life......

At 8 p.m. on August 8, 2008, the Olympic Games were held as scheduled at the Bird's Nest.

The cultural essence of the Chinese nation for thousands of years and the prosperity after the reform and opening up are displayed to the world one by one in the form of theatrical performances.

After the theatrical performance, the athletes' entrance ceremony, China, as the host, by the basketball giant as the flag bearer was the last to enter, when the Chinese delegation entered the stadium, the cheers and cheers in the Bird's Nest pushed the atmosphere of the opening ceremony to a climax.

Ding Le, who sat in front of the TV to watch the opening ceremony, couldn't help but feel a little moist in the corners of his eyes, after experiencing a series of tests such as snow disasters, riots, earthquakes, and attacks on the torch relay, this Olympic Games was given more expectations by the Chinese people. Presumably, the parents who are at the Bird's Nest site will be even more excited at this moment!

Finally, the Prince of Gymnastics walks through the air like a magician with the torch in hand and lights the Olympic torch.

The Prince of Gymnastics torch lighting is considered the most successful commercial campaign of the year, and the Wall Street Journal commented: It was perhaps the most successful free advertisement in Olympic history.

During the Olympics, the central bank governors of China, the United States and Russia held a meeting, and Zhou Xiaochuan, then governor of China's central bank, told Paulson that the US real estate market is very bad, and China and Russia are ready to jointly sell the assets of Fannie Mae and Freddie Mac.

Instead of lending directly to homebuyers, Two-Houses is a Congression-chartered agency that aims to stabilize the U.S. mortgage market and promote affordable housing, and instead package mortgages into securitized products that guarantee that buyers can repay their mortgages on time and then sell them to investors through banks.

In an emergency, the "two houses" can apply for a loan from the Ministry of Finance, so investors around the world believe that the securities issued by the "two houses" are unconditionally guaranteed by the U.S. government in full. Foreign investors hold more than $1 trillion in bonds issued or guaranteed by "two houses".

In order to prevent the country's credit from going bankrupt, Paulson reacted quickly after returning home, and the U.S. government used $300 billion to nationalize the "two houses."

The U.S. government's bailout of the "two houses" did not buy Lehman Brothers time. Lehman Brothers' predicament is beyond imagination, and after taking various measures in a row, Lehman Brothers still has not been able to climb out of the quagmire, but has struggled deeper and deeper. Looking at the stock price that has fallen all the way, Ding Le's heart is naturally happy.

Born in sorrow and dying in peace, Xu Jing attached great importance to the new opponent, and she refined the few points that Ding Le said and immediately put them into practice.

In response to sales, Xu Jing proposed the concept of "cosmetics group buying", which is to launch more than a dozen popular cosmetics on the website every day and sell them in limited quantities at attractive discounts and low prices, while promising "ten penalties for one fake".

Genuine products and low prices have always been the two keywords that consumers are entangled in e-commerce, and consumers often want to buy products at lower prices, but at the same time worry that the products they buy are fake.

Jumei.com's previous product pricing strategy is based on direct product procurement, plus the gross profit margin required to maintain the normal operation of the enterprise, and finally form a retail price.

In order to minimize the cost of procurement, Jumei.com once again made efforts in the supply channel, the purchasing manager started from the upstream of the channel, and all imported products were directly found in China, and domestic brands were directly found to the manufacturer.

Each item participating in the discount is carefully costed by the finance department. In the early stage of procurement, Jumei purchases some best-selling products with volume, so that upstream brand agents will give a certain sales rebate, that is to say, if the number of people participating in the group purchase exceeds a certain number, Jumei will still be profitable.

The group buying model can help people save money, and the discount, low price, and limited sale can take advantage of the customer's greed for cheapness to attract more buyers, and the increase in buyer data can also ensure the profit of the website, and the promise of "fake one penalty ten" eliminates the last trace of hesitation before people decide to buy.

In this era, there is only one e-commerce company that sells at such a low price and dares to shout out a fake penalty of ten, and that is Jumei.

As soon as this activity plan was launched, Jumei.com's sales entered a new blowout stage, and the homepage of the website hung a floating sign promising to donate to the Shuchuan earthquake, and the data was refreshed every moment.

Many consumers log on to the website for the first time and see this floating card, and they have a preconceived impression of Jumei, this is a trustworthy website, and they really do what they say.

Jumeifang's marketing move made Li Jing, the founder of Lemad.com, feel unprecedented pressure, shopping malls are like battlefields, soldiers do not have the right to choose the battlefield, and the same is true for businessmen.

After Jumei.com was launched, she has been paying attention to this website, and through careful study of Jumei.com's business model, she decisively launched her new project - Lemad.com.

Li Jing has a clear positioning for her new entrepreneurial project, on the one hand, because the profits of the cosmetics industry are coveted, and on the other hand, her existing resources have been integrated and can be directly transferred to Lemad.com. She has been engaged in TV hosting for many years and has been turning around in the fashion circle, and when it comes to fashion, she has more to say.

From registration to online operation, Lemad.com has always been in a very low-key state. After going online, she also wanted to carry out a sneak attack on Jumei, but she didn't expect Jumei to be so sensitive to the market.

The price of the products launched by Jumei.com is indeed very competitive, and compared with it, there is no advantage, so should Lemad.com also follow in a price war? Li Jing thought about it, but he didn't know what to do.

If you want to engage in a price war, then you must consider funds, and Jumei.com is even more wealthy in this regard, and Lemad.com needs to seek more venture capital.

After the opening ceremony of the Olympic Games, Jumei's recruitment work this year officially came to an end, and Xu Jing started the second phase of Jumei.com's "Muscle Strengthening" project.

In order to build a well-deserved city of science and technology, the Management Committee of the Science and Technology City has successively introduced the graduate schools of several universities in the province in the first half of the year, and some science and engineering colleges have set up laboratories here. Through the recommendation of the management committee, Jumei Technology and these universities have reached an integrated cooperation plan for production, education and research, and Jumei Technology provides internship opportunities for students from these colleges and universities all year round to attract more outstanding talents.