Oh, push algorithm updates and enhancements?"

Lin Yi became interested: "What is it exactly?" But no matter what, we can't do anything illegal." ”

"Of course I know that......"

Wu Qing couldn't cry or laugh: "BOSS, I shouldn't be so stupid in your eyes, right? ”

"As for the enhancement of the push algorithm, it is actually further refined and detailed on the original basis......

"Push priority has been updated. ”

"For example, in the past, attention was greater than recommendation, recommendation was greater than contacts, and contacts were greater than positioning. ”

"But now, we have updated the rules, the first two have not changed, but from the third one, it is not that the address book is greater than the positioning, but that the address book is greater than the most recent search, and the recent search is greater than the positioning......"

As soon as Lin Yi heard it, he understood.

After all, this kind of push priority was customized by him.

He didn't know what the priority of Douyin push was in his previous life, but he classified himself according to the logical thinking commonly used by people.

To put it simply, the previous push priority of Lotto was that the video push priority that followed user updates was the highest, followed by 'recommendation', and this 'recommendation' was the official recommendation of Leto......

The second is the address book push, such as the mobile phone address book, once Lotto is allowed to access, then, Lotto's algorithm will retrieve whether the other party has registered with Lotto according to the address book.

If it is, then the updated video of the other party will be pushed.

Then there's positioning......

This is best understood, centered on the user's current situation, and push videos posted by some nearby users.

And on this priority, there will also be a user clicking on the data analysis......

To put it simply, it means that there are many clicks on what type of video, then the relevant type of video will be pushed later.

For example, a user likes to look at small animals.

Then, the animal videos posted by the user will be pushed first, followed by the user's ordinary videos, and then, the animal videos will be pushed according to the recommendation, address book, and positioning......

This is the previous push algorithm rule of Leto.

This rule has been around for a few years, and now it seems that there is an additional 'search push' and the priority has changed.

But that's not a problem, the question is ......

"Even if it's a search push, but she didn't search for anything related to the green train just now, right?"

Lin Yi asked his doubts.

"Is that so?"

Wu Qing said clearly: "I should know what's going on." ”

"Sister Xue hasn't searched, but she and you should be connected to the same wifi, right? And according to your user habits, our updated and strengthened algorithm will automatically determine that you must be a family, and it will also infer that you are husband and wife according to your age and gender. ”

“......”

Lin Yi was stunned: "You mean, everything that has been searched for on the same wifi can be perceived by the Leto background, and then pushed according to the 'user portrait'?"

"Yes. ”

Wu Qing was a little surprised at this time: "BOSS, you still understand algorithm technology?"

Lin Yi: "......"

I know the ball.

He just wants to say that he only knew about the program for a while in his previous life, so he only knows a little, but he hasn't touched it in the last few years.

But now it seems......

This Nima has made a lot of progress!

User Portrait ...... To put it simply, if the Leto backend algorithm judges that user A and user B are husband and wife, then the push that the two can see will be similar to each other to some extent......

In particular, what A has searched for will also be pushed on user B.

What? Not on Lotto?

What's there?

Many people have had the experience of searching for something in the browser, and after a while, they can see the recommendation of related items when they open a certain treasure or something, right?

It's a truth!

In the era of mobile Internet......

This bit of 'privacy' is not privacy at all.

"That's not going to be a problem, is it?"

Xue Yao was a little worried: "Is it considered an invasion of privacy?"

"It's fine. Wu Qing responded: "We're all good, those shopping sites are crazy......

"Don't say that the user portrait is a 'husband and wife', even if it is a 'friend' relationship, the data of both parties will be integrated and exchanged......"

"For example, if a female friend buys a watch on a shopping website, then the shopping site will push various watches to A's female friends of the same age, such as girlfriends and other related people, and the price may be a little higher. ”

"Huh!" Xue Yao snorted: "So good at playing?"

It's really fun!

At first glance, this kind of push may seem like nothing, but in fact, it can greatly promote the consumption of their website.

Why?

Quite simply, women tend to be more likely to compare and 'recommend' than men.

For example, two best friends.

Let's not talk about whether it is plastic sisterhood or not, and don't consider this issue.

When the two meet, they must talk about the watch......

After the conversation, what did B think?

It's nothing more than that: it's good-looking, it's really ugly, it's really beautiful, and it's all kinds of mentality.

So what do these mentalities correspond to?

It's very good-looking, which means that B thinks it's not bad, so at this time, there is actually a little desire to buy it in my heart.

Really ugly? It means that B doesn't like it, but she doesn't like it, or maybe she doesn't like it and thinks there is something better~

It's so beautiful?envy, want~

I can buy something better!

If you add the term 'plastic sisterhood', or 'comparison psychology'......

Ooh~

When you go back, you probably have to search for a lady's watch to see if you want to buy one, right?

As a result, after I went back, as soon as I opened the shopping software, I had already started to push it...... It's all pretty good-looking, and the price is a little bit more expensive than my best friend's~

All kinds of psychology add up......

For example, hmph, XX even showed off in front of me how beautiful her watch was, and told me how much it was?

This time, I'll buy a piece that is more expensive and better looking than you, and then, hey, hey~

Then it is natural to have a pleasant swipe and shop.

Awesome or not?!

This is the highest level of shopping push!

Through user portraits, users are classified, and then according to user habits, user psychology is analyzed, so as to carry out reasonable push......

If you take the user's psychology into account, can you not be awesome?

"Who's to say it's not? So our algorithm is actually quite well controlled, BOSS, Sister Xue, you don't need to worry at all. ”

Wu Qing smiled and said: "If something really happens, those shopping websites will definitely be GG before us." ”