So far, Meng Fan's "Strange People of Mountains and Seas" has been published in China to the eighth single book, and the previous seven books have been reprinted, the highest sales volume is the fifth volume has reached 1.5 million, and the remaining seven books have also broken one million and close to one million, the total sales volume has exceeded 10 million, and the sales volume is very large.

Meng Fan had thought about the domestic signing when he signed the neon sale, and there must be more than one stop, and the time point of the sale was also ready to be stuck when the ninth book was listed - of course, it was okay for fans to take any single book during the signing meeting.

Comics are Meng Fan's original intention, so his first private activity arrangement will definitely be to choose comic book signing, and it is also to give back to comic fans and other fans who will come at that time.

From the perspective of fans, the form of the signing meeting is definitely the least expensive and most affordable, both comics and Meng Fan can also get autographs, and the extra money spent is at most a ticket, which is cheaper than movie tickets, and even Meng Fan is ready to reduce the tickets to the point that they can't be lower - market order must be kept.

After the negotiation was made on the side of Damei Studio, Meng Fan contacted a new senior of Penguin Animation, who had already mentioned it before, and over there he had made all the preparations, formed a professional team and communicated with some venues, just waiting for Meng Fan to determine the time and city.

Meng Fan informed the time when the ninth volume was listed, and the location was temporarily set in the four cities of Hangzhou, Shanghai, Imperial Capital, and Shencheng, and then decided whether to increase it depending on the situation.

After the two sides negotiated, Meng Fan made a phone call to Hu Yijing, and asked her to help find a professional related to the signing meeting, and she needed to have a good resume in planning and co-ordination, so as to quickly help the group on the side of Damei Studio grow.

After that, it must have been about advertising endorsements, and it was not clear on the phone for a while, Meng Fan asked Hu Yijing to come to Shanghai to talk face-to-face, and it just so happened that Meng Caiwei had also come from Shanghai to Hangzhou to continue the second round of "weight loss", and she could help Meng Fan refer to and check on the side.

Advertising endorsements must be accepted, and money must be earned, as for what to earn, in addition to preparing to buy a yacht she likes for her future mother-in-law, it seems that the task of [God of Wealth] is in demand - this pit daddy task needs to scatter 100 million yuan.

In other aspects, Meng Fan is really not in a hurry to use money, after all, the income of comics has been thought to be high now.

In addition to the royalties of the single book, the electronic subscription of "Stranger in the Mountains and Seas" on the Penguin Animation network is also very high.

It is impossible to issue a single royalty every month, and Penguin Animation's "remuneration" is paid on time every month, and this part of the money is enough to support any expenses of Meng Fan except for yachts and scattered wealth.

In addition, after the game, Meng Fan still has an extra income, that is, the bonuses from governments at all levels, the national team has not yet been distributed, and those in Zhejiang Province and Wenshi and Ruicheng have been sent to Meng Fan early, the amount is not small, at least the local government has ever taken out the highest bonus, and Meng Fan donated it to the local government to support sports after getting it.

Of course, there must be some bonuses from local companies, and Meng Fan also donated them. The funniest thing is that several real estate developers want to give Meng Fan a house, but he didn't ask for it, the commercial meaning is too heavy. Besides, if you want to advertise Meng Fan for a house, it's too cheap.

Speaking of this house, the recent rise of Meng Fan's house in the community in Ruicheng is very contrary to the law of the market, and the community where Meng Fan lives in Hangzhou is also rising rapidly.

These two communities coincidentally hung out a message similar to "Congratulations to Meng Fan for winning the Olympic hardware" - did not directly write the words of the residents of the community, but the operation of the nearby community was very sassy, and directly hung the words "Congratulations to Meng Fan, a resident of the next community, for mentioning the Olympic hardware", which can be regarded as "rubbing the house price".

Hu Yijing's actions were very fast, and she arrived in Hangzhou at five o'clock in the afternoon, and brought a professional mentioned by Meng Fan.

This professional is called Huang Dian, and it has something to do with Meng Fan, who used to be Meng Fan's sister Meng Caiwei's publicity and distribution planner, and later Meng Caiwei left the company to become a "free man", many publicity and distribution planning staff still cooperated with him and maintained a very good relationship.

Therefore, after proposing to Hu Yijing this time that he needed professionals in this area, Hu Yijing thought of him immediately.

Meng Fan took a few young faces tentatively from the studio to meet with Hu Yijing and Huang Dian, and at this point in time, he also happened to invite them to dinner, chatting while eating, which was regarded as giving the two groups of people a preliminary understanding, and then after returning to the studio, the matter was handed over to them.

Hu Yijing's main purpose this time is advertising endorsement, and she also brought the information sorted out, and the two went into another office, Hu Yijing took out the information for Meng Fan to look at first, and then roughly introduced the situation.

Hu Yijing has selected a total of brands, all of which are international first-line and national brands, and the endorsement level is also very high.

The endorsement level is also a very complicated thing to say. In terms of regions, from high to low, they are global spokespersons, Asia-Pacific spokespersons (in a narrow sense, referring to the Western Pacific region, the same below), Greater China spokespersons and China spokespersons, and from high to low, they are all line spokespersons, regional spokespersons, series product spokespersons and product spokespersons.

That's why I often see a product endorsed by multiple celebrities, but in fact, their endorsement levels or endorsed products are different.

Take Zhao Xiaodao, who was ridiculed by the group for being "soil", had no chance with fashion, and had zero ability to bring goods, as an example, she signed the spokesperson of Dior Huaxia District. Before that, it was also the same year, Dior also signed Yang Tianbao, who is also the spokesperson of Huaxia. The two of them have the same endorsement level, but the products they endorse are different.

——The brand is certainly not stupid, and the attention brought by this sense of gap is quite large.

In addition, the broad endorsement category itself is actually divided into three levels, from high to low, namely the spokesperson, i.e., the brand ambassador, the image ambassador and the brand friend/best friend. Note: The brand muse is related to the designer and is not included in the endorsement category.

These three levels are also the level of intimacy between the star and the brand, which means different treatments. To put it simply, spokespersons have to pay money, while ambassadors and brand friends don't have to pay.

In addition to the endorsement fee, the brand will also make a hard and customized exclusive products for the spokesperson, the image ambassador and no endorsement fee, but have soft publicity, customized products and attend the event, and the brand friends can present clothing, handbags and other products to the brand when attending the event.

These three levels are also the way to advance the relationship between celebrities and brands, especially first-line brands, who generally need to obtain the status of brand friends before they can be selected as image ambassadors and finally get endorsements. Of course, there must be some celebrities who skip the entry and advanced stages and go directly to the end of the spokesperson.

Even if some celebrities know that they will not be able to get endorsements in their lifetime, they are still happy to become brand friends, after all, this is an important way to increase exposure and popularity, especially some big first-line brands, not to mention not giving money, if you can give money to go.

The brands that invited Meng Fan this time are naturally spokespersons, and Hu Yijing sorted out the first-line brands at home and abroad, spanning clothing, food, watches, automobiles, electronic products, finance, aviation, communications and other fields, such as banking, communications and aviation are Party A that ordinary celebrities can't reach.

"There are two fashion-related brands, and you choose one or the other. The endorsement offers are all below, and there are some additional conditions, as well as some conditions that you can put forward, all of which are within the scope of negotiation. ”

"There are two sports brands abroad and one at home, and you can choose one. ”

"As for food, I have prepared two for you, one is Broad-mouthed, and the other is Danone, both of which are spokespersons across the Asia-Pacific region. “

"There are two watch brands. ”

"There are two electronic product brands, one domestic and one neon, and the domestic Huawei, which is the global endorsement of all the world, and neon is the global general endorsement of Sony's headphone series products. ”

"There is a commercial bank on the financial side. ”

"Four airlines have extended invitations to you, one domestic and three foreign. “

When it came to this, Rao is Hu Yijing had already known it, but it was still difficult to hide her surprise, this Nima is an airline, each of them is a Fortune 500 in the world, who can have opportunities and qualifications for ordinary stars.

Take Huaxia as an example, so far the only one who has made an image spokesperson for the airline is Hu Ge, who speaks for China Eastern Airlines, and abroad, it is basically to invite super first-line superstars, take Qatar Airways as an example, the previous spokesperson La Liga Barcelona, Bundesliga Bayern and other giant football clubs!

This time, Qatar Airlines is one of the three foreign airlines, and the other two are Neon's All Nippon Airways and Lion City's Lion City Airlines.

Oh my God, what an endorsement of what magnitude!

These endorsements are much more powerful than those previous international first-line brands!

Those endorsements are easy to get, but the image spokesperson of the airline is too difficult, and these top airlines are even more difficult.

After the endorsement invitations of three foreign airlines came out, Hu Yijing really realized that Meng Fan is now a global sports superstar!

Like Cristiano Ronaldo, he has the reputation of being able to personally endorse airlines!

Of course, Hu Yijing is still familiar with Meng Fan, like what happened when Meng Fan went to Qatar to participate in a wrestling match, she knows that Meng Fan met a Qatari tyrant after "subduing the tiger", and she also knows that Meng Fan's father has some business cooperation with the tyrant's father, and she also knows the influence of the tyrant's family in Qatar...... Well, maybe it's really familiar with Meng Fan, and it's always easier to accept it by finding an extra reason.

As for Neon's All Nippon Airways and Lion City's Lion City Airlines, she didn't find an additional reason - although there is indeed a certain additional reason for this, not everyone can associate it together, after all, Meng Fan's popularity is indeed enough for this level.