Lu Yu really didn't expect that Red Bull would come to the door so quickly.

In the previous life, Red Bull Beverage's support and sponsorship of extreme sports was really great and deeply rooted in the hearts of the people.

Some netizens in China are even more witty when watching those extreme sports sponsored by Red Bull, creating countless ironic golden sentences.

For example, for every x cans of Red Bull sold, one person joins the extreme sport, and if there is no buying and selling, there is no harm.

For example, your death is greater than you can imagine!

Another example, Red Bull: Are you prone to death in this sport?

A: If you make a mistake, it's hard to survive.

Red Bull: Sponsored!

What's more, they even jokingly call those extreme sports bulls who accept Red Bull sponsorship "Red Bull death squad"?

If this is really the case, in this life, wouldn't he be the captain of the Red Bull death squad?

It's kind of interesting.

Of course, perhaps it is Red Bull's unsparing support for extreme sports that makes Lu Yu full of affection for this drink.

As for the other endorsements, except for explorers, Lu Yu felt that there was no need to take them.

Because these things are far from their own profession.

One is that I don't understand.

The second is that there is really no interest.

Thinking of this, Lu Yu looked at Shi Lei's mobile phone, pretended to be surprised and asked with a smile: "Why did they all find you?"

"I was confused at first, but I found out later that I didn't contact you because I didn't contact you, so these people followed the official Weibo and found me here!"

Regarding the endorsement, Shi Lei was surprised and delighted, and his emotions were quite complicated.

Before this, because the outdoor channel has always been an unpopular channel, and he is also responsible for some small anchors, he has really never encountered an endorsement for the anchor.

This time it's good, there are more than a dozen brands as soon as they come up!

And it's all big brands!

Who can withstand it!

It really made him scramble!

After a while, looking at the chat records between Zheng Xun and Shi Lei, Lu Yu asked, "Red Bull's people, have already come?"

"On the way here. Shi Lei nodded and said, "But it shouldn't have arrived yet, so let's do it, if you are interested, I'll communicate with them." ”

"Okay, I'll wait for your news. ”

"What about the rest, pushed?"

Lu Yu looked at it casually, "The rest, only the explorer I still understand, at least through it." For the rest, I'm really not interested, you can help me deal with it. ”

"Okay, got it. ”

Lu Yu has his own principles.

will never accept endorsements indiscriminately, and they will be angry.

Especially some irrelevant brands, there is no need to endorse.

Money is a trivial matter, and if it hurts popularity, it really can't be supplied.

In previous lives, there were many anchors or celebrities who fell into various turmoil because of endorsements.

Lu Yu didn't want to destroy his future because of some petty profits.

……

It's night.

After sleeping in the guest house, Shi Lei suddenly called.

Red Bull's people have arrived.

After learning the news that Lu Yu was interested in cooperating with him, the person in charge of Red Bull specially booked a table at a well-known Tujia restaurant next to the scenic spot, and couldn't wait to meet Lu Yu.

Since people are so sincere, Lu Yu naturally can't be lazy.

cleaned up, met with Shi Lei, and went together.

Eight o'clock in the evening.

In a private room in a restaurant.

When the two came, Zheng Xun and Huang Haitao had been waiting for a long time.

As soon as they entered the door, the two stood up and greeted each other with smiles.

"Mr. Lu! Hello! Hello! I have admired the name for a long time! I am the manager of the marketing department of Red Bull Company, Huang Haitao. ”

"Oh, Manager Huang, hello. ”

Lu Yu shook his hand.

"This is our director of the marketing department, Mr. Zheng Xun. ”

Huang Haitao said and introduced Zheng Xun to Lu Yu.

Red Bull's marketing director should be the company's top management.

Awesome.

I actually did it myself.

"Mr. Zheng, hello, run in person, hard work. ”

Zheng Xun shook hands with Lu Yu, shook his head again and again with a smile, and his mouth was full of admiration: "Where, where, to meet you, no matter how hard it is, it's worth it, it's an honor!"

"Awards, awards. ”

"Mr. Lu, you are seated. ”

"Good. Oh, by the way, this is my editor-in-charge, Shi Lei, Mr. Shi, I have communicated with you two on WeChat before. ”

"Hello, Mr. Shi!"

"Hello, hello"

……

After some pleasantries, a table full of delicacies was also placed, all of which were local specialties.

Stewed chicken and duck with stone ears, Tujia slag, three pots, too many to mention, and the aroma is overflowing.

After the dishes were served, everyone chatted while eating.

Zheng Xun opened his mouth first and gushed endlessly:

"Mr. Lu, before coming back, we have more or less learned about your deeds. Personally, I think that the extreme sports you are proposing are almost identical to our brand culture. ”

"In recent years, we have been looking for a breakthrough in sports and we were looking for a spokesperson who would match our product positioning to promote our 'Red Bull Worldwide' philosophy. ”

"Today, after watching your extreme livestream, I was very inspired and felt that you were very suitable to be our spokesperson, so I took the liberty to visit. Of course, I think you need our help too, don't you?"

If it is an ordinary cooperation, Zheng Xun may also say some scenes.

But this time, absolutely not.

Almost every sentence is heartfelt and sincere.

Because he knows that this meeting is a rare opportunity, both for the company and for himself!

After this village, there is no such shop!

There are often sports stars, but Lu Yu is not often!

The world dares to be such an anchor, can you find a second one?

No way!

It's simply impossible!

Subsequently, Zheng Xun roughly talked about the specific details of the cooperation.

Different from general endorsements, in addition to the endorsement fee of 5 million a year marked on the contract, Lu Yu's next extreme live broadcast, Red Bull will give strong sponsorship support from the level of funds and equipment!

It's not just superficial work like other sponsors, but it's about digging deep into the intersection of extreme sports and products!

It can be described as full of sincerity!

It seems that this time, Red Bull is really ready to fight to the end with extreme sports!

Make yourself a tool for sports realization.

And not just a sponsor!

Make sponsorship even closer to the sport!

Content is king, cleverly break the boundaries between advertising and content!

In the previous life, Red Bull did exactly that, and it was the only way to achieve success!

Of course, this is also the reason why Lu Yu wants to cooperate with them.

Lu Yu took a sip of tea and said: "In recent years, Red Bull's support in sports has been obvious to all. I also hope that through this platform, I can better promote extreme sports, and to be honest, I am also looking forward to this cooperation. ”

Hearing this, Zheng Xun nodded, and his surprise was overflowing: "Thank you very much for recognizing us! Thank you very much!"

……

After the conversation, the two sides chatted happily.

The willingness to cooperate and some details were basically preliminarily confirmed.

Immediately afterwards, Lu Yu hyped up his understanding of extreme sports, and shared the next projects that he might start live broadcasting with everyone......

Such as climbing Mount Everest, polar exploration, 100 days of wilderness survival, skydiving without an umbrella bag!

The speaker has no intention.

The listener is intentional.

When I listened, everyone's hearts were full of joy!

Although the air conditioner was turned on in the room, I couldn't help but sweat coldly in my palms......