1991 was destined to be an extraordinary year, and the biggest event was the collapse of the Soviet Union, the banner of socialism. For many Chinese, however, the international changes taking place in Moscow are too far away from life. But even around ordinary people, there is still a lot of news that people talk about.

Of course, this is only for the average person. For many media people in China, what happened in China's media industry in 1991 was a solid lesson for many people.

Since this year, the term "hype" has begun to quietly spread among media practitioners.

It all started with a news report in the IT industry journal called Popular Software.

"If we look back to 1991, the Ah Fei incident orchestrated by Hu Wenhai in modern Chinese business history cannot be avoided in any way. Since the operation of the Ah Fei incident, Chinese entrepreneurs have gradually realized the tremendous power of the media in business activities. Whether it is the layout of Ali's department in the media today, or the series of communication channels created by the rich goose department, its fundamental purpose is to see the social influence brought by the right to speak, in addition to making profits. It is the Ah Fei incident that shows us that capital itself is not terrible, and the media itself is not terrible. But when capital and the media are combined, what is produced is the most terrible thing. ”

——2018 MBA Online Open Course at the University of the Western Pacific.

In September 1991, students in Chinese schools had just started their new semester. However, not long after the start of the school year, some parents of students began to pay attention to whether there was a plan for computer classes in the school.

And just when the school was baffled by the sudden outburst of enthusiasm for computer science courses among some parents, more newspapers, magazines and media began to reprint the news report of Popular Software magazine in a supplement in September.

Today's popular software magazine is slightly different from the historical magazine of the same name launched in 1995, this popular software magazine is actually a software journal sponsored by the Institute of Computing, although it also has the function of popularizing science for the public, but it is said that it is good to enjoy the shade with the back of the tree, and today's computing institute has money.

As an authority in the software industry within the Academy of Sciences, the Institute of Computing Science is more interested in its effect of cultivating software talents, so it spares no expense in printing, but the price is quite low, so it is quite popular with readers.

The high-level and huge readership made this September supplement of Volkswagen Software immediately enter the attention of the mainstream media.

"China's youngest multimillionaire!", "A miracle of wealth created by a game!", "Shocked! Details of the Sino-Soviet nuclear war revealed......"

A Fei's game plan was sold for a million dollars in Qiu Bojun's hands. Of course, there are many plans for Hu Wenhai's daughter, and when Qiu Bojun acquired this plan, he used the name of Quantum Company, which has been renamed AOL.

One million dollars of real money was transferred to Ah Fei's parents' account the day after signing the contract. Although the official exchange rate of the renminbi against the US dollar in 1991 was only 5.8, the black market exchange rate had already exceeded 8.

At present, there are rumors that in order to promote China to become a founding member of the WTO, it is likely that the exchange rate between the RMB and the US dollar will be greatly adjusted in the near future. After this news came out, the trading volume and transaction price of the domestic foreign exchange black market suddenly rolled up.

Once China became the founding country of TO, everyone was worried that foreign industrial products would hit the domestic market in large quantities. At that time, the exchange rate barrier will not work, China's foreign exchange will inevitably lose a lot, and the depreciation of the renminbi will be inevitable.

Converting the yuan into dollars seems to be a profitable business.

As soon as Ah Fei's million-dollar contract was signed, according to today's black market exchange rate, he was a millionaire.

At the age of seventeen now, looking at China, how could the Chinese in 1991 ever heard of such a wealth myth?

High school students, minors, games with lost minds, high-tech computer industry, tens of millions of wealth myths, layer after layer of halo on Ah Fei's head, this eye-catching effect, where the Chinese saw in the early nineties.

First, it was reprinted by some local newspapers, and then it was the intervention of the major national comprehensive newspapers in the imperial capital. Xinhua News Agency, CCTV, Youth Daily and Youth Digest, reporters are like sharks that smell blood, and they kill them with red eyes.

"Bai Fei, Bai Fei, I'm a reporter from Yanzhao Metropolis Daily, can I ask you a few questions?"

"I'm from the Imperial Capital Evening News, Bai Fei, Comrade Bai Dengshun, we are all from the Imperial Capital, so I will ask you a few questions, and it won't take much time!"

"Let one, let one, reporters can't stand in the way of other people's doors!"

The reporters held cameras in their hands and did not skimp on film, even if it was just the house number of the Bai family, they could take pictures with interest.

No, just now Ah Fei just glanced out of the window of his bedroom, pulling the curtain. The reporters outside suddenly jumped away like a splash of water in a frying pan.

Seeing that these reporters are getting more and more disagreeable, this situation has really brought a lot of pressure to the Bai family.

"Oh, what can I do about this...... Bai Mu opened the refrigerator again, sighed and said: "There is nothing to eat at home, if it goes on like this, I will be hungry at noon today!"

"Hey, that's nice. Comrade Bai Dengshun smiled bitterly, and his hands were gesturing in the air from top to bottom, as if he was reading a newspaper: "The multimillionaire starves to death at home, is it a moral degradation or a distortion of human nature? ”

"Hey, you ......" Bai Mother crossed her waist angrily, grabbed his ears with one hand, and her eyes were about to widen: "You are the head of the family, you have reached this point, you can't think of a way?"

"Think of a way, what kind of way?" Bai Dengshun spread his hands and said helplessly: "What is written in the contract, you don't see it." That's a million dollars, and that's so easy to get? Without the permission of Xinke, we can't get in touch with the media ourselves, otherwise we will not only have to pay a million dollars, but we will have to find another million. Just for one bite to eat, do you have these two million, or do I have them?"

"Bear with it, just bear with it. Speaking of this, Bai Dengshun couldn't help but sigh: "You can't see what Hu Wenhai is paying attention to? One million dollars have been spent, and we can't really starve our whole family to death." ”

Just as Bai Dengshun was speaking, suddenly there was a discordant noise in the crowd of reporters downstairs.

"Hey, let's let go, let go, comrades reporters, don't get in the way. ”

A group of aunts from the neighborhood committee with red sleeves came out from behind, and they forced a way out of the group of reporters. Then I saw a few Crowns, Santana and Daihatsu vans stabbing and stopped on the side of the road not far from the entrance of the building.

A handsome young man in a black suit and tie came out of the leading crown taxi, and in the Santana and Daihatsu van behind him, he began to drop people out like dumplings at the same time.

These people not only got out of the car themselves, but also began to unload some machinery and equipment from the car in an orderly manner.

The people present were all peers, and looking at the cameras and lighting equipment they took out, they didn't know what these people were doing.

"What do I mean by that? Everyone is a reporter, which unit are you, who are you? This is too domineering, isn't it?"

This is from the Imperial Capital Evening News, who claims to be a local native, and has always been seven dissatisfied and eight resentful. It's not that he didn't want to find a relationship, but it's a pity that from the district to the street, even the aunt of the neighborhood committee suddenly seemed to have an inexplicable ambiguous attitude. In the past, the government unit that had to give him some face as a local snake was secretive.

The relationship that he didn't say anything about is now on the side of the newcomer Xiaobaiyan, how can the imperial capital reporter, who is used to being an uncrowned king, stand this anger.

And the reporter of Yanzhao Metropolis Daily next to him took another route, with a smile on his face, and beckoned again and again: "Comrade, comrade, how about our Yanzhao Metropolis Daily, how about it is convenient for us to go together?

It's a pity that no matter what attitude it is, for the young man who leads the team, it seems to be non-existent. He finally carefully arranged his clothes in the rearview mirror, and then beckoned and walked towards the door.

Behind him, a group of technicians carrying equipment and hanging work cards began to stream in along the passage opened up by the aunts of the neighborhood committee, and soon only the sound of footsteps echoed in the corridor.

Looking at the team that disappeared in the corridor, the reporters of the Imperial Capital Evening News were a little angry, and the reporters of Yanzhao Metropolis Daily were also disappointed in their faces.

"Who is this Sun thief, so arrogant?"

"Why, you really don't know about him?"

A reporter next to him who had been silent shook his head, glanced around, and sighed, half showing off, half disappointed: "The war correspondent who reported the Gulf War in Iraq last year is now a popular fried chicken in Xinhua News Agency!"

As he spoke, he unconsciously gave a thumbs up and shook his hand again: "It is said that CCTV will specially invite him to open a morning news commentary program, called Oriental Time and Space." He is the host of Oriental Time and Space, Shui Junyi!"