After drinking the coffee, Ding Le and Xu Jing dispersed.

Ding Le called the doctor to tell his parents about the results of the examination, "The doctor said that it will be cured in another month, you can rest assured!"

When Ding Le returned to the branch in the afternoon, he saw a long queue in front of the counter, and Ding Le asked Fei Yang what was the situation.

"These are all to buy funds, today the Shanghai Composite Index is rising sharply, to the afternoon to work, the number of people who come to handle business has increased significantly. ”

"Brother Le, now everyone is like crazy to buy funds, our prizes are not enough, in the afternoon, a few bicycles have been ridden, do you think this marketing strategy has to be adjusted?"

Now the bull market has been unanimously recognized, driven by the money-making effect of the stock market, the investment concept of ordinary people has also undergone a great change, and they are enthusiastic about funds and financial management.

In terms of the choice of purchase channels, at this time, smart phones have not been widely popularized, and people still invest in securities companies and bank agent outlets.

Taiping Town does not have any securities company outlets, and people can only go to a few agent banks in the town to buy funds, and the marketing strategy formulated by Taiping Branch is very eye-catching, and its ability to acquire customers is much stronger than that of several other banks.

"It's okay, the more customers receive, the better our performance is, and we have to seize this favorable opportunity to expand the results." Ding Le said.

"To learn to settle accounts, according to the head office of the good start assessment program, every increase in deposits of 200,000, the corresponding will get 200 yuan of marketing expenses, bicycle procurement, the price of each car in 400 yuan, at first glance is a loss, but the head office of the over-completion of the deposit task reward is doubled, the over-completion of the part, marketing expenses are 400 yuan. ”

"If it weren't for these physical objects to attract people's attention, we might not have been able to accomplish even the basic tasks. We were able to exceed the opening competition task assigned by the head office, and the marketing expenses obtained were enough to cover all the previous investments, and now we are just advancing in advance. ”

After listening to Ding Le's description, Fei Yang felt that he was really worried about it, and he had better do his job!

After the cash truck left, Zhang Linli typed out the details of the day's business, and the performance of the branch has risen again. On the same day, the net increase of time deposits was 950,000 yuan, the agency fund increased by 3 million yuan, and the wealth management increased by 1 million yuan.

When he saw this performance, Ding Le basically had the bottom in his heart, and the performance growth of the branch was full of stamina from deposits to funds and financial management.

***

In the new week, the performance of the Taiping sub-branch surprised everyone, the sub-branch's deposits increased by 4 million yuan in a week, the fund sales were 20 million, and the sales of wealth management products were 5 million yuan.

Fueled by the big bull market, the share of the agency fund has grown in an unexpected way.

After the Taiping sub-branch focused on promoting fund distribution, the yield of the first batch of customers who bought reached about 10%, and the appearance of these people was like adding fuel to the fire.

During this period, even Xu Jing found Ding Le and consulted about the purchase of funds.

It turned out to be a chef in her store, after listening to the advertisement, he came to the branch to buy a fund of 50,000 yuan on the same day, and after buying it, he also took a bag of rice back, and said in the restaurant yesterday that a bag of rice at home has not been eaten, and the fund he bought has risen by 10%. This is much higher than the yield on deposits.

Xu Jing was also very moved after listening to it, if there was really what was advertised, 50% of the income would be higher than the annual income of her hotel, so she couldn't bear it and called Ding Le.

After receiving the call, Ding Le introduced several products of the branch agent in detail.

Ding Le finally said: "Sister Jing, now that there is a big bull market, it's not too late for you to buy now, and the half-year yield of holding it will definitely double." ”

The next day, Xu Jing came to the counter and bought 1 million wealth management.

After the coefficient conversion of the funds distributed by the head office, the Taiping sub-branch comprehensively counted the deposits, and the Taiping sub-branch completed the "good start" competition task before the Chinese New Year.

The achievement of this performance is inseparable from the efforts and dedication of all the staff of the branch, but the key is Ding Le's bold marketing strategy, he took advantage of the macro environment of the big bull market, the favorable conditions for the conversion of the coefficient of the fund in the competition assessment of the head office, and the Taiping branch made every effort to promote the fund distribution business.

***

Taiping Sub-branch and Dingle once again caused a sensation in the whole bank.

During Wang Yonggui's tenure, the performance of Taiping Sub-branch was at the bottom of the bank for several consecutive years. After the accident, the performance of the Taiping sub-branch plummeted. Unexpectedly, Ding Le went to turn the situation around in less than a month.

In the internal report of the unit, the head office publicized the performance of the Taiping Branch, but it was a passing of the specific work measures.

After a little inquiry, the marketing strategy and details of the Taiping sub-branch were figured out by the sub-branches. Some sub-branches feel that this marketing plan is too radical, and it is still rare to deposit and give away prizes, while some sub-branches feel that this plan is feasible and there is no difficulty in replicating it.

The head office was surprisingly silent about this matter, only announcing the results every day, and did not elaborate too much on the work measures, and the branches gradually understood that the attitude of the head office was neither to encourage nor to prohibit, so some bold branches also began to follow the Taiping branch to learn, deposit and give prizes.

Ding Le did not have much opinion on the imitation of other branches, and long before formulating this marketing plan, he had expected that the homogeneous competition of banks was fierce, and it was easy to imitate both business models and management methods. After all, the entire banking industry is still a monopoly, and no matter how fierce the net increase is, it can still nourish and live.

***

On February 16th, the ninth day of the lunar month, there are still 2 days before the Lunar New Year on February 18th, and the head office finally paid the year-end bonus to the personal accounts of employees, because the overall performance of the Taiping sub-branch in the previous year ranked low, and the operating efficiency was average, so the performance of each person was only less than 20,000 yuan, which was lower than the standard of 30,000 yuan per capita in the whole bank.

Haizhou Bank's annual performance will be delayed until two or three days before the Spring Festival, although the performance in 2006 is a bit frustrating, but everyone for the 2007 "good start" competition is still full of expectations, usually the first quarter of the performance is still bad, directly affecting the trend of the whole year. According to the current point of view, 100% of the performance of the competition in the first quarter is a certainty, and everyone's income will definitely rise.

Zhang Linli finally gave up the idea of transferring away, and there is no doubt that the performance of the Taiping branch has turned around this year, and she needs to re-adapt to the environment when she goes to another branch, so she chose to stay.

Contrary to Zhang Linli's choice, Fang Meijuan chose to leave, under the operation of her husband, she got the appointment a year ago, and was transferred from the Taiping branch to a branch in the city, the new unit is very close to her home, only more than ten minutes walk, and it is convenient to work and live in the future.

Some people left and some came, after Fang Meijuan left, the head office sent Liu Lin, who entered the industry in the same year as Xia Xiao, to take over Fang Meijuan's position. In addition, the head office also sent an account manager Meng Yang, after Wang Yonggui and Wu Kewei had an accident, the Taiping branch actually lacked a customer manager, and this time it was also made up. The newcomer joined the bank in the same year as Ding Le, and previously worked as an account manager in the Xishan branch.

After adjustment, the average age of employees in Taiping Sub-branch has dropped a little bit, and now the staff of the sub-branch have been optimized in terms of age and working years, which is a team full of enthusiasm and vitality.

***

On February 16, the last trading day before the Spring Festival, the Shanghai Index broke through 3,000 points intraday, Hudong Heavy Machinery after 7 consecutive daily limits in early February, and broke through again today, reaching 80 yuan, Ding Le and Ding Jianguo's stock account funds grew again.