For a large project like the Beidou system, it is necessary to do a lot of preliminary work if you want to start.

Hu Wenhai found Dai Zhongshan, on the one hand, to determine the candidate for the chief teacher, and on the other hand, to borrow the qualifications and status of this old qualification in the academic community and the system, from the academic and process aspects, take the lead in putting forward plans and briefings, and prepare for the next project approval.

The results of the face-to-face communication were very satisfactory, and the plan proposed by Dai Zhongshan was more concrete and feasible than Hu Wenhai's idea, and it was also more advantageous and more in line with China's situation.

Different from the Beidou in the past, Hu Wenhai, as a major investor of the Beidou system, will obviously assume the responsibility for the commercial promotion of the Beidou system in the future. If the GPS system takes the lead in achieving a monopoly position in the market, it will put pressure on the profitability of the Beidou system.

"We need to make a splash about China's aerospace brand. ”

After a night of all-night discussions, both Hu Wenhai and Dai Zhongshan realized a fundamental problem.

GPS has a first-mover advantage, and GPS is almost the only global positioning service provider in the international market. In a preconceived market environment, just as Bondi became synonymous with Band-Aids, GPS will also become synonymous with satellite positioning capabilities.

In this environment, even if Beidou is successfully networked, the initiative of the market will be handed over ten years later.

In 2006, the price of GPS receivers was about $50 per piece, and the annual market share was as high as $20 billion. This was unimaginable in 1996, and the popularization of the Internet of Things and mobile Internet has greatly promoted the market size of GPS.

Don't look at Hu Wenhai's tens of billions of funds thrown into it now, if Beidou can get half of the market share of GPS, this investment can be earned back in a year!

But the question is, if it takes ten years for the Beidou system to complete the networking, where will there still be half of the market share in the global positioning market?

In the end, Beidou will be like in history, only to eat some domestic leftovers, and the market that must be installed by policy requirements will consider Beidou. Beidou has never been able to enter the big players of positioning systems such as vehicle navigation, mobile communication, and precision timing.

Later, there was really no way, Beidou simply raised the banner of free and released the production authorization of navigation chips, and the society gradually accepted Beidou to enter the market. On the surface, it looks good, but it has indeed grown a large market, and many enterprises in the industrial chain have grown up because of this.

But looking at the gold and silver sea that GPS makes from selling chips, if the aerospace system can get a piece of the pie from this market, isn't it fragrant?

With the backing of the 400 billion yuan market per year, the possible future development of the aerospace system is unimaginable!

"The next decade will be a critical period for the global positioning services market. ”

Hu Wenhai stated the facts: "The growth of the positioning service market will usher in an explosive period in ten years. But the market share in the explosive period will only be established in this decade. If we can't let China's aerospace make a golden sign in the world, the global positioning market will not have our share in ten years - even if our Beidou has higher positioning accuracy than GPS. ”

"In terms of the right to speak, we naturally suffer. Dai Zhongshan nodded with affection: "Ten years later, it will be too late for us to start the Beidou brand, and we will only recognize GPS in the international market." But we don't have a network now, so what can we do to compete with GPS?"

Hu Wenhai and Dai Zhongshan looked at each other, and they were a little embarrassed.

Beidou is a must, because this is not only a commercial project. At the national level, the existence of Beidou itself is worth the fare. But when it comes to the specific implementation of the organization, it is a loss to only take financial allocations!

For example, SiRF in the United States, a major solution supplier for GPS systems, produces GPS chips that account for 70% of the global market share. On this basis, GPS chip manufacturers also have the capital to learn from Qualcomm, seeking to bring together Bluetooth WIFI and FM and other chips to package and sell integrated communication chips, and become an inconspicuous invisible overlord in the corner of mobile phone components.

Think about how much of the stake was used to support the development of U.S. aerospace technology, how much of the stake was channeled to NASA and the U.S. military, and in the simplest case, the foundry was not publicly available until SiRF was acquired by CSR. No one knows which factory produced 70% of the world's GPS chips at that time......

It can be said that there is no larger and more important profitable market than GPS in the use of space by human beings.

Beidou wants to build a constellation with 36 stars and a total of more than 50, and it is not impossible to count on financial allocation, but what about the power in the system?

Only when we see the money back, Beidou will have a healthy development model.

In addition to the petty sale of satellite films and international launch business, the domestic aerospace industry is mainly eating financial food, and the satellite broadcast fees of major TV stations are a dazzling wealth.

But the question is, the little service fee charged every year is enough to hit a few long top three?

How can a product that doesn't exist compete with a mature product?

Hu Wenhai, a business genius who is hard to deserve, really has no clue in his head for a while.

Wait, though......

In Hu Wenhai's mind, he suddenly felt that his idea just now was a little familiar.

Is it true that a non-existent product can't compete with an existing product?

There is such a company and such a series of products, but it seems to exist but no one can buy it, but the fame and market share are also quite good. At least before understanding the king to help friends and businessmen, it is clear that he can still occupy a position in the first echelon.

ARE_YOU_OK？

Ahem, the party coincidentally happens to be carrying a bag for Qiu Bojun now. Rebus's first monkey mode, isn't this exactly what Hu Wenhai needs?

In fact, at the end of the day, it is not necessary to have a product. Maintaining expectations, hype on the subject matter, and market segments for the target group are sometimes invincible because there is no product...... Xiaomi mobile phones are just a platform, and Rebus's profit growth point is not in mobile phones, but the continuous popularity of mobile phones has allowed Xiaomi to truly gain market recognition.

Why was Xiaomi able to break out of the encirclement in the first place? Is it the quality of Xiaomi mobile phones? I can't buy anything, what is the point of quality?

Because of the personality, Xiaomi has created a character design of an enthusiast mobile phone through various means.

With this persona, the market will have a continuous sense of expectation for Xiaomi mobile phones, and Xiaomi can use the mobile phone platform to continuously launch various peripheral products.

Of course, monkey tricks don't last long. In the end, the reputation of Xiaomi mobile phones collapsed, and the smart home market will definitely be affected without this platform......

But that's far away, Xiaomi's early strategy can indeed be referred to by Hu Wenhai.

"We needed a theme. ”

Hu Wenhai was in a gloomy cloud, and suddenly said simply: "This time, I will come forward, and we will create a character that can keep the market hot on Beidou." ”

"Personality?" Dai Zhongshan is a little unclear about this word, so how can the old scientist experience the baptism of this routine.

"What do you think is the story of the richest man in the world who has dreamed of aerospace since he was a child, and embraced the aerospace career after becoming famous? Do you think, because this rich man is just trying to fulfill his dream, so he is engaged in the latest science and technology, and he wants to develop the future living space for mankind regardless of investment. ”

"Such a company should be trustworthy, right? Such technology must be nobler, more reliable, and more advanced than a project full of commercial flavor, right?"

When Hu Wenhai said this, he suddenly stood up, his eyes fell on the endless void, and he said loudly in a deep voice: "'I established Beidou not to make money, but to fulfill my responsibility as a human being!'

Dai Zhongshan was dumbfounded, looking at Hu Wenhai and not knowing what to say.

"Hmmm......"

Hu Wenhai didn't pay attention to the appearance of the old scientist, he was already immersed in his own world.

"It's not enough to have a personality, I need a hype subject that can continue to maintain the topic in the past ten years. ”

"That's right!"

Speaking of this, he suddenly had a flash of inspiration: "Mir space station!"