Half an hour later, the two arrived at their destination.

As soon as he walked into the gate of the headquarters, Zheng Xun walked over with a spring breeze on his face and said some polite words that were not welcome.

Subsequently, under his recommendation, Lu Yu met with many senior leaders of Red Bull and briefly visited the headquarters of Red Bull.

One comes and goes.

Finally, the mystery of this global beverage giant has been revealed, and I have a certain level of understanding of Red Bull's origin, history, brand culture, marketing strategy, and even production process.

It's really interesting.

It feels like visiting a museum, and there's a full commentary.

Midday.

Lu Yu had lunch with colleagues from the Red Bull Marketing Department.

After meals.

Everyone came to the conference room and had an in-depth discussion on the details of the contract.

The purpose of both sides is very clear.

Red Bull wants to rely on Lu Yu to make its brand culture deeply rooted in the hearts of the people.

Lu Yu's thoughts are even simpler and more straightforward.

In addition to the endorsement fee, he wants Red Bull to do more "things" for himself.

For example, sponsorship.

Regarding sponsorship, as early as Zhangjiajie, the two sides had already talked about it.

This time we met, and we talked about many details.

Including sponsorship, funding, exclusive naming rights, etc.

Finally, after a lot of deliberation and discussion, and the opinions of both parties, Red Bull added a special project of "extreme sports" promotion plan to the contract!

During the contract period, Red Bull will cooperate with Lu Yu's personal brand "Extreme Runner" to carry out the promotion of extreme sports!

For example, build skate parks, parkour obstacle courses, and even professional extreme sports venues.

All promotional projects, including any extreme challenges initiated by Lu Yu, are fully funded and sponsored by Red Bull, relying on the "Extreme Path" brand, and carried out in an all-round way!

Seventy percent of the revenue from the venue goes to Party B, that is, Lu Yu.

However, Red Bull has the exclusive naming rights for all projects.

Everyone takes what they need, killing two birds with one stone.

With the initial idea in mind, the company's top management convened another emergency meeting to unify opinions.

In the end, Lu Yu hit it off with Red Bull and signed this endorsement contract.

The specific contents of the contract include:

The endorsement fee is 5 million a year!

An extreme sports promotion plan worth 50 million!

Party B has the right to dispose of funds.

Red Bull will have exclusive naming rights for all items in the Promotion Program.

The above content is written in black and white.

It is reflected and marked on the contract.

This cooperation is a rare opportunity for both parties A and B.

However, pulling Red Bull into the water is only the tip of the iceberg of Lu Yu's dream blueprint.

He still has a long way to go in the future.

There are also bigger ideas to achieve.

……

The process of signing a contract does not have much sense of ceremony.

Everyone just took a few pictures.

Keep it for future promotion.

Soon, the contract was signed, and 5 million was recorded first.

Lu Yu posted a Weibo on the situation, announcing the cooperation with Red Bull to fans in advance: "I am very happy to reach a strategic cooperation with Red Bull, and I am looking forward to it!"

Weibo was accompanied by three pictures.

One is a photo of the Red Bull executive when the contract was signed.

One is the Red Bull logo.

There is also a photo taken by the photographer when he drank Red Bull.

With Lu Yu's current popularity, this kind of thing is naturally indispensable for netizens to join in the fun.

"666, it's really inflated, it's all Red Bull!"

"No trading, no killing, for the sake of one more day of feather god, from now on I will say goodbye to Red Bull completely!"

"Upstairs, it's a real fragrance warning!"

"Feather God and Red Bull are really a perfect match, 233333"

"The Red Bull Death Squad, officially established today?"

"Laughing pee!"

At the same time, many media outlets have also reported on this incident one after another.

"Extreme superstar Lu Yu officially endorses the world's most passionate sports drink!"

"2019 Red Bull spokesperson, the final word!"

"The income of online anchors has reached a new peak? Nearly 10 million endorsement contracts, is it true or false?"

That's how online media is.

Some can write, and some don't make it up.

As long as it can attract traffic, it is common to refer to deer as a horse.

For the next few days, it's time for the regular endorsement process.

Shoot commercials, make posters, and hold press conferences.

In order to celebrate this cooperation, Red Bull's product research and development department also specially produced a can printed with the image of "Lu Yu".

The original picture is taken from the wonderful footage of Lu Yu climbing with his bare hands.

After special treatment, the painting style is hard and steady, full of energy.

For so many years, Red Bull has never made a fuss about product packaging.

No image was ever printed.

Even Olympic champions don't have this treatment.

However, Lu Yu became the first spokesperson to subvert this rule!

Of course, this was not what he requested, but a plan issued by Red Bull.

They are ready to take this opportunity to fire the first shot of the slogan "Red Bull Sport World"!

August 14th.

On the day of the press conference.

Lu Yu specially attended.

At the meeting, Red Bull officially announced the matter to the relevant media!

For a while, the entire venue was boiling.

The flash flashed and flickered, recording the scene.

As the spokesperson, Lu Yu just said a few words casually.

Immediately afterwards, Zheng Xun took the stage and began to answer questions from reporters.

During the interview, the reporters kept worrying about all kinds of questions, always hoping to drum up a big news.

At this time, someone asked: "Mr. Zheng, what does Red Bull think of this endorsement cooperation? In addition to endorsement, does your company and Mr. Lu Yu have any other aspects of cooperation, and what are the results?"

Zheng Xun smiled, didn't hide it, and immediately said: "First of all, our cooperation with Mr. Lu Yu is completely based on mutual trust between the two parties. ”

"Red Bull is very willing to grow together with Mr. Lu!"

Next, in addition to serving as the spokesperson of Red Bull CHINA, Mr. Lu Yu will also work with us to officially launch the 'Red Bull Extreme Sports Promotion Plan', this project, our initial budget, will invest nearly 50 million RMB for publicity and operation!"

"The project funds are funded by the Red Bull Sports Charity Foundation, and in addition, for Mr. Lu Yu's future extreme sports career, our company will also do our best to support and sponsor the whole process!"

When Zheng Xun said the figure of 50 million, all the reporters in the audience couldn't help but exclaim!

50 million sponsorship?

Could it be that the tens of millions of endorsements circulating on the Internet before are true?

No way?

A small network anchor actually made this best-selling beverage brand in China so aggressive!

It's outrageous, isn't it?!

Immediately afterwards, the reporter continued to ask: "Mr. Zheng, can you talk about it specifically, what kind of consideration did Red Bull start this project based on?"

Zheng Xun smiled and said, "There's nothing to say, we believe in Mr. Lu Yu's ability, that's all!"

A simple sentence once again made the on-site reporters explode!

All kinds of problems, as scheduled.

Reporter A: "Mr. Zheng, the tens of millions of endorsements circulating on the Internet, is the news true?"

Zheng Xun: "This is a trade secret, and I will not advise you." ”

Reporter B: "Can it be understood that Red Bull's future product positioning will shift from traditional sports to extreme sports?"

Zheng Xun: "That's only half right! We will not give up traditional sports, of course, there may be a focus!"

Reporter C: "What is the specific operation mode of the project?"

Zheng Xun: "If you are interested, please always pay attention to our official WeChat, and we will publish relevant information on Weibo at that time!"

……