In the middle of the night, in the bedroom of Xu Jing's apartment, there was a faint sound of high and low whimpering, just like what Dongpo lay monk wrote in his poem.

Looking at Xu Jing's sweating appearance, Ding Le couldn't help but feel a little annoyed, and was killed again at a critical time.

"Next time, you must turn over and be the master and sing!"

Ding Le secretly thought in his heart that the reborn male protagonists in it were all superimposed with various auras, as long as the tiger's body was shaken, the king's overlord spirit would immediately make the Quartet vote, how could he get here, even a woman couldn't handle it?

Xu Jing seemed to see through Ding Le's inner thoughts, and couldn't help but laugh, she leaned down, clinging to Ding Le's ear, and pretended to be charming: "Sister is presumptuous today, let you order it next time!"

As soon as Ding Le heard this, he wanted to cry without tears, since Xu Jing's queen consciousness awakened, at this time, he was completely at a disadvantage, which seemed to have gradually become a law.

After the official opening of the new office building of Jumei Technology, everyone moved from the cramped office building in Shishan Pioneer Park to the fashionable and modern boot building, and the morale of the whole team has risen to a new level.

A good working environment not only brings people an improvement in mood, but also brings new work ideas to everyone.

"I want to try to make some of our own brands on the basis of the existing agency business!"

Xu Jing put on her nightgown, took out the latest MacBook laptop from the briefcase on the sofa, returned to the bed again, found a comfortable position, opened a PPT, and began to introduce it to Ding Le.

Talking about work after the joy seems to have become a tacit understanding between the two of them. Seeing Xu Jing's devotional appearance, Ding Le put away his joke and listened carefully.

"Own brand?"

Seeing that Ding Le was a little puzzled, Xu Jing said succinctly: "The market competition will become increasingly fierce in the future, and if we want to survive, we must choose a differentiated strategy, and the building of our own brand is the best embodiment." ”

Following the crazy network, at the end of December last year, the only spell will be launched in Guangzhou, this company is characterized by brand limited-time sales, operating a wide range of goods, just a few months has surpassed the crazy network, become a strong opponent of Jumei.com.

Xu Jing has always maintained a high sensitivity to the market, and whenever a new competitor emerges, she always instinctively wants to take some targeted measures to hit the opponent.

When Lemad.com first appeared, Jumei Technology almost crushed its opponents through price wars and logistics advantages. Now that Yui Fight will appear, she intends to show her sword again.

With the company's promotional advertisement "Xu Jingti" becoming popular on the Internet, as well as the "Double 11" promotional activities, the company has accumulated a large number of fanatical and loyal fans.

"I chose to be my own brand in order to get higher profits!"

Ding Le is very supportive of Xu Jing's decision, he is also clear about the huge profits in the cosmetics industry, and now Xu Jing chooses to counterattack from terminal sales, of course he is happy to see it.

"It's no problem to be your own brand, have you ever thought about using that product as our breakthrough?"

Jumei Technology has transformed from sales to production, without any experience at all, and is destined to be impossible to roll out comprehensively, so it can only choose to start with a product, and it can only rely on OEM at present.

"Mask!"

Xu Jing said simply, Lemad.com chose essential oils as the starting point, and she thought of using facial masks as a breakthrough.

"Masks?"

Hearing these two words, Ding Le's mind immediately thought of those micro-businesses who were full of friends in later generations, the originators of micro-businesses started from masks, and in a short period of time, they completed the accumulation of several years of Lingshang, and when the micro-business market was very hot, mask products were a collection of thousands of pets!

"The composition of the mask product is simple, the effect is fast, the consumption frequency is high, and the profit margin is huge!"

Since co-founding Jumei.com with Ding Le, Xu Jing's understanding of the entire cosmetics industry and specific products has deepened, and now she wants to choose her own brand, and she first thinks of the mask she often uses SKII.

"As early as ten years ago, Procter & Gamble's SKII Olay brought non-woven face masks to China, breaking the public's perception of the traditional beauty industry, but it has been a long process for face masks to be widely recognized in the Chinese market. Until last year, just in terms of the mask market, the domestic market was still in its infancy, with a market sales scale of only 5.1 billion yuan. ”

"With the increasing level of national consumption, people's pursuit of beauty is getting higher and higher, once the national mask consumption habit is formed, the future market can be expected!"

Xu Jing's slender fingers slid gently across the notebook's touchpad, and with the flipping of the PPT, her idea was fully elaborated.

At present, in the field of domestic e-commerce, the front and rear Ahri whales are in the way, and the only way to catch up is that Jumei Technology can only break through the fierce competition by constantly evolving.

In order to avoid being dragged to death by the price war of peers in the future, improve profit margins, launch personalized products, and establish its own brand must be the mainstream trend of the e-commerce industry.

Xu Jing finished the PPT, closed the laptop, looked sideways at Ding Le, and said: "Jumei chooses to be its own brand, in addition to doing differentiated management, it is also faster for e-commerce to do its own brand than traditional channels, which is also our unique advantage." ”

Enterprises in traditional channels, from product design, development and production, invite spokespersons to the market, attract investment and distributors, train on the shelves, and finally put them into the market. After such a series of procedures, half a year has passed. Half of this time is wasted on distributing goods, training sales personnel, and attracting investment through channels.

E-commerce is different, neither sales nor channel management and maintenance, and the speed is greatly accelerated. Moreover, with the traffic support of the Lingshang platform, tens of millions of users can see new products overnight, which is simply not possible through traditional channels.

Ding Le fully supports Xu Jing's point of view, and there is another point that Xu Jing did not mention, that is, where e-commerce is really profitable, lies in new concepts and new products.

Internet users are more receptive to new things, and users will buy because of new needs, rather than relying on discounts. New products open the market by relying on product characteristics marketing selling points, but mature products can only rely on price wars, that is, discounts.

According to Jumei's financial report last month, the best profit products are maintained at about 10, but the gross profit margin of cosmetics' own brands can reach 40, and the profit gap is enough to make people tempted.

Moreover, the current domestic mask market is still in the embryonic stage, and it is still in a blue ocean, and in a few years, this is a market of hundreds of billions.

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