But anyone who can succeed, no matter what industry they are in, actually has one thing in common.

That is, it will not give up easily.

In other words, persistence.

It is said that hard work is not necessarily successful, but the problem is that if you don't even try, the player who turns around when he encounters a setback will definitely not succeed.

Not being satisfied with the status quo is the fundamental reason why every successful person can finally soar.

Jiang Wen is also eager to succeed, he is not satisfied with being an actor, he wants to be a director, and he wants to express what he wants to express. To put it bluntly, he also hopes to improve his coffee position.

Now Zhao Fusheng puts the opportunity in front of him, although if he agrees to be the spokesperson of Mercedes-Benz, he will definitely offend Wang Jinghua, but does Jiang Wen care?

The answer is obvious.

Lao Jiang didn't care about Wang Jinghua's reaction at all.

In this world, even if it is RMB, it can't be loved by everyone, to paraphrase a popular phrase on the Internet, there are many people who hate me, how old are you?

So for Zhao Fusheng's proposal, Jiang Wen hesitated for a while, and then nodded and agreed.

In his worldview, since Wang Jinghua and Zhao Fusheng have gone to the opposite side, he must support Zhao Fusheng. What's more, the matter of becoming the spokesperson of the Mercedes-Benz car has only benefits and no disadvantages for him, and Jiang Wen will refuse when he is crazy.

The high wind and bright festival also depends on what things and people are targeted.

When Wang Zhonglei received Jiang Wen's call, he was also very surprised, because he really didn't expect that Zhao Fusheng would actually ask Jiang Wen to contact him.

An hour later, Wang Zhonglei, who appeared at Jiang Wen's house, was even more surprised after listening to Zhao Fusheng's words.

"You mean that you want to give us Huayi this endorsement?" Wang Zhonglei looked at Zhao Fusheng in surprise.

Zhao Fusheng smiled lightly and nodded: "Why, Mr. Wang doesn't look down on the endorsement of Mercedes-Benz cars?"

"How is it possible, how is it possible. Wang Zhonglei waved his hand again and again, and then looked at Zhao Fusheng hesitantly: "I'm just worried about whether this will have any bad impact on you." ”

Although he said this politely, this is the art of language.

"It doesn't have any impact, one of the conditions for Mercedes-Benz and our cooperation this time is that the spokesperson is chosen by me, and it must meet the requirements of Mercedes-Benz's high-end atmosphere. Zhao Fusheng smiled and said meaningfully to Wang Zhonglei.

Wang Zhonglei was stunned, he really didn't expect it.

Although Huayi Brothers also started as an advertiser back then, even Wang Zhonglei was well-informed, and he had never heard of an advertising planner who actually asked the advertiser to designate a spokesperson when he was planning.

But Zhao Fusheng did this, and what was even more terrifying was that those Germans in Mercedes-Benz actually agreed!

"Although Lao Jiang doesn't plan to renew his contract with Huayi, I still plan to let him be the spokesperson of Mercedes-Benz. Zhao Fusheng smiled and continued to Wang Zhonglei: "Of course, Huayi can naturally get a share of the endorsement fee. ”

"No problem, no problem on our side. Wang Zhonglei didn't wait for Zhao Fusheng to finish: "If you divide it, it doesn't matter, what matters is the meaning of this matter." ”

He is a smart person, of course he knows that he is entangled in the issue of endorsement fees at this time, but it will make people feel that he is calculating, so it is better to be generous, and simply sell his favor to Jiang Wen.

What's more, Wang Zhonglei believes that since Zhao Fusheng has specially brought himself over, it is impossible for him to just do this one thing.

This was his instinct as a businessman.

Facts have proved that Wang Zhonglei's intuition is right, and Zhao Fusheng is indeed looking for him for something.

"In addition, this time Mercedes-Benz's advertising shooting, I hope that the actors needed can be handed over to Huayi. Zhao Fusheng glanced at Wang Zhonglei and said lightly.

Wang Zhonglei was stunned, but then a look of ecstasy appeared on his face.

For an entertainment company like Huayi, how to get more attention to its artists?

The answer is simple, exposure!

What is exposure?

In the case of a traditional advertising TV commercial, the number of people actually reached by the five-second TV ad divided by the total number of people that can be reached is equal to the exposure rate of the area in which the five-second ad is located.

The application should be in the Internet, a network media view is 10,000 people per day, if the advertisement occupies a certain advertising space, then the exposure rate is 1 to 1, and the exposure is 10,000. If the ad slot rotates three ads, the ad will have one-third of the exposure and one-third of the impressions.

When applied to outdoor advertising, the number of people who actually see the advertisement and the people who can be reached are divided equals the exposure rate of this billboard.

All in all, as a star and an artist, the level of exposure determines the popularity of the artist and the benefits it can bring.

Even top stars, performing artists, the reason why they can be known by people, in fact, in the final analysis, is because their works are often repeated on TV, and when they are broadcast more, people will naturally remember them.

Of course, there are special cases here, maybe a certain work of an actor is deeply rooted in the hearts of the people, and it will be remembered after only a few appearances, but for the vast majority of artists, if they want to become popular, they must have enough exposure.

In the world where Zhao Fusheng lived in his last life, some celebrities who have no representative works, but can still get everyone's attention, are popular because they have enough exposure channels.

It's not that there are people who rely on their works to speak, but most people and artists attach great importance to exposure.

After all, if there is exposure, there will be popularity, and only when there is popularity can there be resources, and only when there are resources can there be money in the account.

In today's era, TV advertising, as one of the most important means of publicity, is undoubtedly very important, which has caused a strange phenomenon, that is, only those really popular artists and stars can appear in advertisements.

Now Zhao Fusheng's request undoubtedly gives Huayi a chance to promote his artists, even if the spokesperson is Jiang Wen, but after all, his age and coffee position are there, and it is impossible to shoot all the advertising content alone, so naturally there needs to be a supporting role.

And Zhao Fusheng's meaning is naturally to hope that all the characters in the whole advertisement will be selected by Hua Yi.

Well, to be exact, it was Wang Zhonglei who chosen.

They are all shrewd and smart people, all of them have a seven-trick heart, although Zhao Fusheng did not say it explicitly, but Wang Zhonglei has already understood what Zhao Fusheng wants to express.

The whole thing, from beginning to end, Zhao Fusheng tightly clasped the word Huayi, and didn't say a word about Wang Jinghua, but did he really care about Wang Jinghua's small actions before?

Impossible!

Wang Zhonglei asked himself if it was him, and someone dared to threaten him with his wife, he would definitely not let that guy go.

Although Wang Jinghua's behavior is not so serious, she is indeed provoking Zhao Fusheng, so since this is the case, Zhao Fusheng naturally doesn't mind and finds some trouble for this famous Sister Hua.

PS: There are still at night