Just as Ding Le was soaking in the company all day long to act as a career planner for everyone, there was good news from Jumei.com again.

At the end of September, the number of registered members of Jumei.com exceeded 1 million for the first time, more than 500,000 comments were received, and the monthly sales exceeded 10 million yuan. Ding Le was smiling when he got this business data.

At present, the world macroeconomic recession, the financial crisis in the United States has swept the world, and the financial crisis in Europe has also begun to erupt. A small fluctuation in the macro world is a fatal blow to micro enterprises in all walks of life, especially in the Internet industry, which has been favored by investors.

Jumei Technology was registered and established on the eve of the Spring Festival in 2008, and it took only 7 months to achieve a monthly sales scale of more than 10 million yuan, which is not easy to achieve.

In Ding Le's view, the monthly sales of more than 10 million yuan is a positive signal, which means that Jumei.com's shopping model has been recognized by the majority of consumers. In the next few years, China's online retail market will reach a scale of one trillion yuan, and even if the turnover of Jumei.com can reach 10%, this market will reach a scale of 100 billion yuan.

Contrary to Ding Lexi's expression of color and expression, Xu Jing was much calmer after seeing the results, and now the company's data is refreshing records every month, and she has long been accustomed to it.

She looked at Ding Le and said preemptively: "Should we strike while the iron is hot and hold an activity to continue to stimulate consumers' desire to buy!"

"Activities?" Ding Le thought thoughtfully, and suddenly thought of the carnival festival of the e-commerce companies in the future.

So, he said excitedly: "Or let's have a Singles' Day promotion, on November 11th, Jumei.com will sell all products at 50%!"

"Singles' Day promotion?" Xu Jing heard this word for the first time, and was a little confused.

"Yes, on Singles' Day, the singles are idle, so it's better to fool them into shopping online!"

There are many theories about the origin of Singles' Day, but it is widely accepted that it originated from the dormitory culture of Jinling University, and to put it bluntly, it originated from the "sleeping meeting" in the dormitory every night before going to bed.

When he was a student at Jinling University, Singles' Day activities on campus had become a common practice, and various activities were held by the school's large and small clubs every year on November 11.

Speaking of making Singles' Day out of the campus and into a national shopping festival, this is thanks to Ahri.

Ding Le remembers that Ahri will hold the first "Double 11" promotion festival next year, and in 2009, the "Double 11" sales volume was 50 million yuan, and a total of 27 brands participated.

In 2016, before his rebirth, the transaction volume of "Double 11" reached 120.7 billion yuan, and overseas high-quality merchants from more than 20 countries and regions around the world participated in the event.

Since Ahri pioneered the "Double 11" shopping festival in 2009, after more than ten years of development by major e-commerce companies, this day has become a veritable national shopping feast every year.

"Let the planning department make a plan around this idea, Singles' Day will be a good selling point, it is very popular among young people!" Ding Le said and thought, I'm sorry Mr. Ma, I cut off my beard this time.

In the next few days, Ding Le discussed various details of the "Double 11" carnival shopping festival plan with his friends from the planning department during the day. From the perspective of an in-depth online shopping user, he put forward several optimization suggestions for the activity plan.

During his time in the company, he will also take the time to share his entrepreneurial experience and work insights with new employees, so as to further strengthen his idol status among new employees.

In the evenings, he would sometimes go home to have dinner with his parents. Sometimes I have a tryst with Xu Jing, you, you, me, and I are like glue, and my life is not happy.

During the National Day, Ding Le also took Xu Jing and the company's management to carry out a team building activity. Overall, his sense of presence in this wave is really 666......

With his unremitting efforts day and night, even Xu Jing has become more and more feminine, even if she is just wearing a standard workplace OL outfit, she can make the female colleagues around her become dull.

Just when Ding Le was in Haizhou and couldn't think about it, Cao Shengyuan, the chief analyst of Galaxy Investment, called him and pulled him back from the wonderful world.

Cao Shengyuan is a native of Harbin, although he speaks Mandarin, but his mouth is still very obvious, he said: "Boss, the Yili you have been keeping an eye on has shown signs of stabilization today, but I think it is very risky to copy Yili now!"

Ding Le couldn't help but wonder after hearing this, it might be the case for others, but for him, it didn't exist at all.

He said simply on the phone: "I'll go back to the company tomorrow, you guys get ready first, this time we're going to do a big job!"

After the Sanlu poisoned milk powder incident was exposed, it quickly spread to the entire dairy industry, and Yili's stock price fell sharply. By the close of trading on October 10, it had fallen to 7.2 yuan per share, and the current stock price was only a fraction of what it was before the melamine incident was exposed.

After the melamine incident was exposed, almost no one cared about domestic milk powder, and the performance of Yili shares has shown a momentum of loss. The research reports of a number of brokerages have given Yili shares a "wait-and-see" or "neutral" rating. In the eyes of investors, it takes great courage to buy Yili at this time, but in Ding Le's view, it is a great opportunity to buy the bottom at this time.

Because of an emergency, the entire industry was wrongfully killed, which has been rare in the development of China's capital market for decades. As a person who witnessed again, Ding Le felt that it was unforgivable to miss every opportunity.

After Ding Le returned to the company in a hurry, he personally supervised the battle and commanded the traders to open positions.

He can accept any price of Yili now, what is the basic situation, financial situation, future development strategy, etc., he does not care about any of these, his strategy for Cao Shengyuan is to buy!

At the opening of the market on October 14, under the strong buying of Galaxy Investment, Yili finally closed with a daily limit.

In order not to expose himself too early and prevent other institutions or funds from grabbing food, Ding Le decisively asked Cao Shengyuan to change his strategy, and in the next transaction, he kept placing small orders and buying them into zero.

Because of the downturn, throughout October, Yili's daily trading volume was less than 300 million yuan. What Cao Shengyuan does every day is to let traders place orders before the market opens, keep buying, and the daily buying position depends on the market situation of the day. In this way, Galaxy Investment started to build a position and finally closed it, with an average cost of about 7.3 yuan.

While Galaxy Investment kept buying Yili in the A-share market, Ding Le also gave Gao Renqiang an order to open a position. The target is Mengniu, another giant in the dairy industry listed in Hong Kong.

Similar to the situation in Yili, Mengniu's share price also fell to the bottom at this time, and now it is a good return to open a position to buy and hold it for a year or two.

On the phone, Ding Le asked Gao Renqiang to draw a scoop according to the gourd, operate long-term, and keep buying.

Gao Renqiang was recently distraught by the matter of applying for a license, and he didn't understand Ding Le's instructions for a while, and he asked stupidly on the phone: "Boss, how much do you want to buy this time?"

Ding Le stood in the office, looked at the Huangpu River outside the window, and said in high spirits: "Buy, buy, buy, buy until you are numb, buy until you doubt life!"