Looking at the figure of the departing passenger plane, Dong Yi felt a little relaxed inexplicably.

Yesterday, my cheap sister didn't toss herself a lot, but in order to let her say a few kind words for herself in front of her parents, Dong Yi could only pinch her nose and admit it.

Dong Yi basically responded to her requests, and when he left, he specially selected three sets of valuable clothes for him, hoping that these sugar-coated shells could block Xiao Nizi's mouth.

After a simple breakfast, Dong Yi left the airport and went straight to his studio, where he was going to shoot two commercials during the day and take a plane to record the second episode of the infinite challenge at night.

Time is tight and the task is heavy, so he doesn't want to waste any time, since the location of the advertisement shooting is in Kyoto, Dong Yi is going to bring Guo Xiaotong with him this time, so that she can familiarize herself with the real working environment.

Originally, when the artist received the notice, she needed to be accompanied by her agent throughout the whole process, but Dong Yi felt that it was inconvenient, and Guo Xiaotong still had courses to make up, so she stayed in the studio.

However, if there is a chance, he still wants Guo Xiaotong to have more contact with the entertainment industry, as long as this is the case, she will have a clear understanding of the originally ignorant affairs in her heart.

Whether she continues to be an agent or an artist herself, she has a good foundation there.

After picking up Guo Xiaotong, the other party said that he was already waiting in the company, yes, Dong Yi and his party rushed directly to Yanggong Group, for the whole of Kyoto, Yanggong Group is inconspicuous, and even in several enterprises in Kyoto, it cannot be found at all.

Dong Yi did not expect such a group to invite celebrities to endorse, but even if this kind of small company wants to invite celebrities, it will not choose big stars, because when its invitation is sent, the other party's agent will directly throw it into the trash.

The higher the status of the artist star, the more he will have a high standard of requirements for what he says and does, and if he loses his entire career because of temporary interests, it will inevitably be worth the loss.

On the way to Yanggong Group, Guo Xiaotong was a little restless, even if the protagonist this time was not her, but after she went, how to hand over to the other party and how to maintain the identity of the artist were all things she needed to master.

She had only seen this knowledge in books before, and now it still made her a little apprehensive to really put it into use.

"Don't worry, just look in my eyes when the time comes. ”

Handed Guo Xiaotong a reassuring look, Dong Yi closed his eyes and took a nap, why can artists participate in so many announcements every day, full of energy, it is because they leave their tiredness behind.

If you don't take the time to rest, it will be a great test for the artist's body.

Guo Xiaotong nodded secretly, feeling a little relieved, if it weren't for Dong Yi by his side, I'm afraid he would be even more nervous, right?

......

Two hours later, Dong Yi and his entourage came to the living room of Yanggong Group.

The other party came from the manager of the planning department, Zou Shanjun, according to him, the advertising shooting plan was planned by him personally.

"Xiaoyi, let's take a look at the process of shooting the advertisement first, if there is anything you think is unreasonable, then you can bring it up, as long as it is not a major change, basically I can make a decision. ”

Dong Yiyan took the advertising words and the general process in his hand and began to look through them.

In fact, for the shooting of advertisements, he is also the first time, in his previous life, he has always been obsessed with the study of songs, even if someone asks him to shoot an advertisement, he will bluntly refuse, for this reason, he also changed several batches of agents.

However, the advertisement can be seen as a small movie, and basically after filming, it will undergo a post-production overhaul so that it can be put on TV, otherwise, those original shots have a shoddy sense.

If the number of NG shots is relatively small and the shooting is relatively smooth, the book will be completed within two hours, but if there is a lack of expression, or if there is a deviation in the subtleties, you will have to start again.

How to find the most perfect version, the cameraman does not know, I am afraid that even the director himself does not understand, after all, before the actual appearance of that picture, everything is imaginary.

When he saw that the advertising words were enough for sand sculptures, Dong Yi was very determined, coupled with those exaggerated expressions, I believe that many people will want to cut it out at the first glance when they see the advertisement.

But this is very much in line with the requirements of advertisers, because the endorsement advertisement highlights two words, exaggerated!

Ninety percent of the things on the market now have exaggerated elements, and the audience is obviously used to this, if the exaggerated pace is not too big, it is fine, if the sky is blown out, the advertisement will also be labeled as a sand sculpture.

Dong Yi now thinks that the advertising words of Yangsi shampoo are too conservative and need to be more false.

"Manager Zou, I think the advertising words can add something more eye-catching, if you just state some shampoo nutrients to the audience, many people listen to the clouds, not only them, I don't think I can understand. ”

"What attracts the audience is the folk and elegant advertising words, which should not only be detached from the low-level interests of the public, but also close to their psychology, so I want to change the advertising words. ”

Originally, when Zou Shanjun completed the plan, he had an indescribable feeling, but now listening to Dong Yiyi's analysis, it seems that it is indeed a problem with advertising words.

For a while, Yin Yin looked at Dong Yi expectantly and asked.

"That Xiaoyi, do you have any ideas, to be honest, I am still trying it for the advertising words here, and many places are not in place, and it is inevitable, you are often in the entertainment industry, you must have experience in this area, right?"

Dong Yi shook his head and smiled when he heard this, and spoke.

"I can't talk about the experience, but there are some experiences, such as the first sentence, my advertising slogan, when I first knew about shooting a shampoo commercial, I couldn't sleep all night, because the Yansi shampoo is amazing!"

If I had to change it, my suggestion would be that when I first wanted to know how to shoot a shampoo commercial, I actually refused it. ”

At this time, the audience must want to know why they refused, and now they are coming to shoot commercials, which creates a sense of anticipation for the audience, and then slowly leads to Yangsi shampoo, which is silent and can penetrate deeper into their hearts with the wind into the night. ”

While Dong Yi was talking, Zou Shanjun kept nodding frequently, and he quickly picked up a pen and paper and wrote and drew on the plan.

Guo Xiaotong on the side also looked at Dong Yi with interest, others don't know, but she knows that Dong Yi doesn't have any experience in advertising at all, but I don't know why, as soon as he speaks, he has that kind of convincing strength.

In particular, the kind of serious face makes it easier for the audience to feel that what he says is said after careful consideration.

And many seemingly marginal opinions or suggestions, when the matter came to an end, it turned out that what he did at the beginning was actually the result of foresight.

The two discussed the advertising words for about half an hour before they settled, Zou Shanjun looked at the exquisite and gorgeous advertising words in front of him, and sighed in his heart, he really picked up a treasure!

"Xiao Yi, it's really a hero out of a boy!"