As one of the five-star airlines rated by Skytrax, Cathay Pacific's first-class service is truly impressive. After the plane took off and climbed, as soon as it entered the stratosphere, the gentle and lovely flight attendant took the initiative to come over and ask for warmth.

After Ding Le asked for a glass of water, he put on a comfortable posture and gradually fell into deep thought, what happened at the Jumei management meeting yesterday is still vivid......

"In the first half of the year, the total retail sales of consumer goods in the country were 5,871.1 billion yuan, a year-on-year increase of 15.0%, of which cosmetics increased by 17.2%. ”

In the spacious and bright conference room of Jumei.com's Twin Towers, COO Sun Yutong is passionately reporting to Ding Le on the latest operation of Jumei.com through PPT.

There is an interesting phenomenon in economics called the "lipstick effect", which simply means that when the economy is in a downturn, the sales of lipstick will skyrocket. The worldwide economic and financial crisis in 2008, contrary to the sluggish sales of other luxury goods, the sales of several major cosmetics giants in the world grew against the market.

Under the global financial turmoil, many people have tightened their money bags to live, but the money on the "face" cannot be saved.

According to the latest list of China's top 30 B2C online retailers in the first half of the year released by iResearch, as a vertical e-commerce company for cosmetics, Jumei.com has become the No.1 in the vertical B2C of cosmetics. ”

At the beginning, Sun Yutong jumped from Ahri to serve as the COO of Jumei.com, and many friends around her couldn't understand it. Jumei.com started from 0, and it took less than two years to become NO.1 in the vertical field, and the achievements are obvious to all, and Sun Yutong has also paid countless sweats for this.

When he heard Sun Yutong talk about market share, Ding Le was a little surprised, he put down the printed PPT in his hand, turned slightly sideways, and looked at Xu Jing, who was full of spring breeze.

"Mr. Xu, the company has achieved such good results, why haven't I heard your good news!"

Ding Le's face was displeased, and there seemed to be some reproach in his words. The conference room suddenly fell silent, the big boss's temper was uncertain, and everyone was a little overwhelmed. But only Xu Jing knew that Boss Ding was just taking the opportunity to express his dissatisfaction, and she was in control of the whole venue last night, and Ding Le couldn't stop trying to turn over and enter several times.

"It's just NO.1 in the vertical field, there's nothing to show off, my goals are more than that!" Boss Ding made a difficulty, but Queen Xu did not accept the offer, but said her inner thoughts directly.

"The leader in the vertical field is not the end of Jumei, I have recently been studying and researching Amazon's business model, and in China, I think we should be on par with Dangdang.com!"

"Benchmarking?"

Looking at Xu Jing's confident face, Ding Le was a little eager to speak, he held his left hand on his cheek, and the fingers of his right hand kept dotting on the conference table, obviously thinking about something.

Ding Le thought for a while and said calmly: "Amazon's business model is certainly worth studying, but benchmarking is not necessarily a wise choice!"

For Dangdang.com, Ding Le still has a little impression, don't look at it now, it is in the limelight for a while, but in later generations, when the couple tear each other apart, the incident is staged every once in a while.

What kind of cheating, divorce, domestic violence, robbing the official seal, and so on, the two of them are changing tricks on Weibo hot search. Some netizens once joked that the biggest benefit of working in Dangdang is that you can eat melons often.

"To be honest, I don't approve of Jumei's transformation now, e-commerce will completely subvert people's production and lifestyle in the next few years, and we still have a long way to go. And the Internet is changing very fast, we have to see ourselves clearly in order to survive, grow and develop!"

This is the first time that Ding Le has opposed Xu Jing in public within the company, and his words poured cold water on Xu Jing and the entire management.

"Overall, the company's development is very good, everyone's efforts I also see in my heart, as long as we maintain a good rhythm, no deviation, I believe that the listing is just around the corner, the future of the e-commerce field will definitely have our place. ”

Ding Le looked at everyone's heavy faces, so his tone of speech changed, and he quietly comforted everyone.

"In which direction the company will develop in the future, I will have an in-depth discussion with Mr. Xu, and today's meeting will end here!"

Ding Le didn't expect that the last meeting he attended before he was about to leave Haizhou and go to Hong Kong Island would be such twists and turns.

On the last night before parting, Ding Le finally got his wish after several efforts, and after a cloud and rain, Xu Jing hugged him and whispered his dissatisfaction.

"In front of so many people today, you have played the prestige of a big boss!"

Don't look at Xu Jing's strong woman on the surface, in fact, deep in her heart, Ding Le will always be the man who took her out of the small township hotel, and she has no thoughts of resisting Ding Le.

"You forced me!"

Ding Le gently patted Xu Jing's plump buttocks, and deliberately said a pun. In fact, Xu Jing's work can be called perfect, and he has nothing to find fault with.

"The subdivision of cosmetics vertical e-commerce is long enough, and now the snowball has not yet rolled big, and we still have a long way to go!"

Perhaps it is the NO.1 of the cosmetics vertical B2C, this title is too dazzling, Ding Le keenly found that Jumei's management, including Xu Jing, seemed to be a little inflated, so he decisively stepped on the brakes.

Xu Jing and the management's thoughts are actually very normal at the moment, which is also the routine operation of Internet startups.

However, most of the Internet companies that keep setting big goals one after another, keep coming up with new concepts one after another, and keep burning money end up in the end.

As the only person known on the planet with the aura of rebirth, even though he was not an Internet practitioner in his previous life, he has witnessed the development of China's Internet industry for 20 years. In the words of the current era, he is a man who has seen the world.

So don't look at Dangdang now, but ten years later, it's just a second-rate shopping site. In Ding Le's heart, a company that often has melons to eat is not a good example to learn from, and Jumei.com still has to go its own way.

In Dingle's vision, Jumei's short-term development strategy is to continuously increase the market scale and achieve stable profitability as soon as possible. The medium-term development strategy is to achieve IPO. The change of rudder from vertical to comprehensive class was never on his radar.

Just as Ding Le was thinking about how to convince Xu Jing to meet next time, a violent turbulence interrupted his contemplation, and the captain's voice came from the plane's announcement: "Ladies and gentlemen, I'm sorry everyone, our plane is turbulent when it encounters air currents, please return to your seat and fasten your seat belt!"

After confirming that there was no problem with the seat belt, Ding Le reached out and picked up the cup in front of him, drank the remaining water in the cup in one go, and then turned his head to look out of the porthole, and once again let his thoughts drift away at will, like clouds in the air.