After the New Year's Day holiday, the Spring Festival has entered the countdown of the last month, and many students have begun to look forward to the arrival of the winter vacation in ten days!

The same is true for "Tao Takeaway", after it began to compete with other nascent takeaway platforms, the market competition before the Chinese New Year was particularly fierce - at this time, there were many people who ordered takeaway, and most people ate at home during the New Year, who would order takeout?

However, Fang Hexu is not only thinking about this battlefield a year ago, his eyes have already set his sights on the future market layout!

"It's not a long-term strategy to rely only on coupon activities to attract customers, we have a big tree, many eyes will be on us, in order to compete with us, they will definitely open a bigger discount strategy!"

As soon as he came back from the holiday on New Year's Day, Fang Hexu hurriedly called Yang Yan, Lei Zhentian, and Li Peiyun, who is now managing the technical department for Yang Yan, to hold a meeting of four people.

Fang Hexu said with a serious expression: "Before forming a cruel price war like the battle of the hundred 'regiments', we must let ourselves have more hole cards, in addition to burning money!"

Now that the meeting is about to be held, Fang Hexu also has his own ideas, and the hole card he talked to Yang Yan about is a game of stealing vegetables!

Vegetable stealing game?

Isn't this the browser game that was all the rage a few years ago?

How many tragic news did it cause because of this game? How many people criticized it?

Moreover, Yang Yan and they are still in school, and they all know what kind of vigorous social discussion this game caused back then, aside from its other things, just the influence, this is almost a phenomenal game!

"But the state does not explicitly prohibit it. Fang Hexu answered Lei Zhentian's concerns, he took out a newspaper silhouette on the computer, put it in the projector, and said to them, "I checked, in October last year, there was this news report, and the Ministry of Culture has clarified that this game is not banned." ”

But this year, even if the game is not explicitly banned by the state, its popularity has dissipated, right?

"What I want to do is not to remake a vegetable stealing game, its classic can't be replicated. Fang Hexu said, "I think, can we redesign a food-stealing game that conforms to our takeaway concept? However, in order not to affect the life and work of our users, and in order not to cause unnecessary public opinion controversy, our game can be designed to be a lighter, light food-stealing game!"

Li Peiyun was working hard to write down Fang Hexu's requirements.

Yang Yan was thinking silently, his brain was spinning very quickly, and he had already considered the key point of integrating Fang Hexu's game into their APP and advancing from the web version to the mobile version.

However, the mobile phone software designed in this way is large!

The large volume will cause a problem, the memory occupies a lot, and in the case of some people's mobile phone configuration is not high, this problem will cause their user experience to plummet!

Fang Hexu is in charge of the general direction, he can't think about this problem, Yang Yan is in charge of the technical aspect, so naturally he has to think about it for him.

However, Yang Yan did not rush to deny Fang Hexu's idea, he was thinking of a solution to the problem now, and did not directly push the problem back to Fang Hexu.

Lei Zhentian was more casual, he said wherever he thought: "What kind of light vegetable stealing game are you talking about? What does this mildness refer to?"

"Reduce the intensity of planting, stealing and harvesting, so that our users can play this game without a lot of time, and it will not affect their study, work and life. Fang Hexu thought for a while, and then said, "It's like our APP has three or four peak periods for ordering, breakfast time, lunch time, dinner time, and sometimes afternoon tea or supper, I suggest that you can pick these peak periods as our fixed time for planting, stealing, and collecting vegetables, so that users don't need to set an alarm clock and get up in the middle of the night to collect vegetables!"

"But, Mr. Fang, will this light game you are talking about, will it be too light? The key to stealing vegetables is actually on stealing, the time is not fixed, there will be more stealing and being stolen, if it becomes a light vegetable stealing game, this game will lose its original charm, and it is difficult to form user stickiness. Li Peiyun couldn't help it, he had also studied the vegetable stealing game before, and even communicated with the members of the development team of the vegetable stealing game that was developed in the follow-up within the buckle, and felt that Fang Hexu's idea would not work.

"There's no need to add stickiness to the game itself. Fang Hexu said with a smile, "The original purpose of our development of this game was to increase the stickiness of users using our food ordering platform!"

"Do you think, if you use our Tao takeaway APP in your hand and want to order a takeaway, and then you remember by the way, you can now grow vegetables and steal vegetables! Because when you accumulate enough points or something, you can redeem a coupon, and if you want that discount, will you continue to insist on planting vegetables and stealing vegetables? And every time you plant vegetables and steal vegetables, the time is on the meal, is this another reminder that you can use our APP to order food?" Fang Hexu said.

Yang Yan finally figured out Fang Hexu's thoughts, he smiled and said: "Mr. Fang, do you mean that the meaning of this software is not to attract others to play, but to inspire them to spend a little bit of time to earn the coupons they need by having coupons, and then stimulate them to spend on our platform, so that they can have a higher recognition of our platform?"

Fang Hexu snapped his fingers and said with a smile: "That's right! That's what it means, the food stealing game is always just a tool, and our food ordering platform is the focus." ”

"Then simply cancel this part of planting vegetables, and let's plant vegetables in another form...... Yang Yan touched his chin and pondered, "For example, if a user spends a hundred yuan on our platform, then his consumption can be converted into points the next day, for example, points, he can collect this point in time, don't be stolen by friends, and you can also steal your friends' points." ”

"Yes, but you have to put your points in a different way, such as fertilizer, sunlight, energy...... Don't be too straightforward about our purpose, this game should be developed in a low-key manner, as the hole cards in our hands. Fang Hexu nodded.

"As a user, I would like to make an opinion, Wu Yi has also played the game of stealing vegetables before. Lei Zhentian smiled beside him, "I have no opinion on you developing a vegetable stealing game, but since you have friends, it involves social issues, I suggest that you develop more humane in this link of stealing vegetables, and leave at least half of the vegetables or the sunshine and energy you said to the original owner." Otherwise, if the food is stolen, this frustration will be very deep, and frequent stealing like this will also affect the relationship between the two parties. ”

"Yes, in fact, the concept of stealing, the previous buckle research, people who steal vegetables don't really care about stealing more or less, as long as there is stealing, they will be very happy, if you want to form more joy of stealing vegetables, I suggest not to let one person steal all, you can only steal a little per person, leave at least half of the dishes to the original owner. There is also the possibility of increasing randomness, stealing more, stealing less is all up to luck, so that everyone can get enough joy. When Li Peiyun heard what Lei Zhentian said, his eyes lit up, and he also talked endlessly.

Fang Hexu patiently listened to their additions before he nodded, waved his hand and said with a smile: "You can formulate the specific rules, I just give a suggestion, or do you need to think more about the colleagues in the technical department, and strive to come up with this game before the year!"

Now that the market is competitively competitive, the sense of urgency in Fang Hexu's heart is even stronger than last year.