Tanabata doesn't have anything to do with whether you go to work or not.

The working dog is still busy and nervous.

Douyin live broadcast platform.

Director Yao was in a meeting, and the conference room was solemn.

"Ladies and gentlemen, our company has generally had a certain advantage in the competition with Kuaihuo, especially the month-long 'graduation season' that ended last week was an unprecedented success. However, since August, the platform has been in a tepid state. But the traffic of competitors is steadily rising. The reason for this is that Kuaihuo has abundant funds and is placing advertisements everywhere, and with the improvement of the relationship between Gao Zeyu and Wang Huan, Wang Huan's fans have gradually begun to flow to the Kuaihuo platform, which has had a great impact on the traffic of our platform. I'd like to hear what you think about this?"

The mid-level leaders in the conference room fell silent.

There is not necessarily a good way to do this kind of thing.

Unless......

It can make the platform raise funds and spend huge amounts of money against the fast fire.

But if there were investors stationed in Douyin, Director Yao would not have held an emergency meeting at noon.

Manager Ye hesitated and stood up: "Mr. Yao, I have a few words to say." ”

Director Yao nodded: "Well, let's say it." ”

Manager Ye took a deep breath and said: "First of all, remove the factor of capital, and after excluding this factor, we can see the reason why the fast fire has been in full swing recently." It is nothing more than the following: First, the 'graduation season' activity on our platform is over. Second, Gao Zeyu has laid a solid foundation in the fast fire. Third, Wang Huan has paid a lot less attention to Douyin recently. ”

"The third point, in particular, I think is the most important thing. In July, the traffic, number of registered users, and user stickiness of our platform have increased significantly compared with before, among which Wang Huan's song has played a very key role. But since the end of July, Brother Huan has basically not been on Douyin much. But there has been no shortage of hot spots in him. From the previous "Pipa Xing" and "Little Love Song" incidents, to the later piano master incidents, and even today's news of the wedding for fans on Qixi Festival, it can be said that each one has an explosive response. ”

But these hot news, Douyin was not able to catch up with one piece. The popularity has all been separated by Weibo and whales. However, the fact is that Wang Huan's relationship with our platform should be the best, but we failed to seize the opportunity and let these hot spots become dividends for others in vain. ”

Manager Ye's words caused everyone in the conference room, including Director Yao, to ponder.

Several leaders even had memories in their eyes.

In July, when Wang Huan was active in Douyin, even a song could overwhelm Gao Zeyu, and the popularity of the live broadcast room even surpassed the whale live broadcast platform and became the first on the whole network at that time.

That kind of Rong Yao, I am still a little excited when I think about it now.

I don't know when, Wang Huan gradually abandoned Douyin, and now the last short video released by Wang Huan on Douyin was many days ago.

Director Yao nodded: "Well said, continue." ”

After receiving the affirmation of Director Yao, Manager Ye's confidence increased greatly: "It's still the suggestion I said before." I think the company should find a way to tie Wang Huan and our platform together. I heard that in order to win over Brother Huan, the whale platform did not hesitate to give Qiqi a certain number of company options. This is a good example. ”

Director Yao frowned: "You mean to let us learn the whale method and give Wang Huan options? I'm afraid this won't work, after all, we are not like a whale live broadcast platform, and the major shareholders can make a decision......

Manager Ye said: "I don't have to give equity, I have a not very mature idea." ”

Director Yao's eyes lit up: "Let's hear it." ”

Manager Ye said: "The platform has to put a huge amount of advertising money for promotion every month. Since the platform is not well funded, I wonder if we can take out part of this promotion fee and cooperate with Wang Huan? We will give him the promotion fee and let him settle in our platform. For example: Wang Huan publishes a short video, how many clicks this short video has reached, how much repercussions it has caused, how many new users it has attracted, and how much traffic it has brought to the platform, all of which can be quantified, and then Wang Huan will be given a promotion fee according to the data. ”

Performance-based billing is a common way to place advertisements on the Internet.

But Manager Ye was not happy to cut it, and applied it to himself.

So after Manager Ye's words were finished, the office instantly resounded with a noisy discussion.

Director Yao pondered for a moment and said, "Manager Ye, your advice is very innovative, but whether it can be worked, I still have to communicate with the advertising department and senior leaders for further communication." ”

Manager Ye nodded: "Okay." ”

Director Yao continued: "If this is feasible and the effect is good, you have done a great job, and the platform has a promotion opportunity in September, and I hope you can be promoted to senior manager by then." As for now...... Your task is to follow up with Wang Huan and promote all his latest videos to the homepage of the platform, and it is best to get the copyright of new songs such as "To Us", and be sure to stabilize the traffic on the platform and not have a diving decline. ”

"Okay, thank you, Mr. Yao. ”

Manager Ye's heart began to beat wildly, and even the eyes of the others in the office showed envy.

Basically no outsiders know about Douyin's meeting, and even the people in the conference room don't know how much impact it will have on future stars.

After the meeting, Manager Ye immediately began to sort out the latest videos related to Wang Huan on Douyin and do omni-channel promotion.

......

At this time, "For You" began to slowly spread across the Internet.

"Brother Huan really gave us the most romantic song on Qixi Festival. ”

"The lyrics are ordinary, but I just sound like I'm moving, and plain is true. ”

"Decided to sing this song at a friend's wedding. ”

"I was attending a wedding, I recorded Brother Huan's song and played it at the wedding, and then ...... I became the prettiest cub at the wedding. ”

According to unreliable sources: A friend who was doing a wedding revealed that after Brother Huan sang "To You", ninety percent of the newlyweds asked to change the song at the wedding, and all of them changed it to "To You", but ...... Where did he find the single of this song? I searched the whole Internet and found it. ”

"Penguin Music Platform! What about Brother Huan's "To You" single?"

......

Zhou Xuehua watched the live broadcast and said to Sister Ren with emotion: "Everyone is moved by the warm singing of "To You", but not many people have noticed this kid's singing skills. His singing skills have improved again, his voice is charming and infectious, and his emotional grasp of details has been perfected. In the past, I thought that I was only better than him in singing, but now that my only advantage is gone, how big is he!"

Sister Ren smiled: "Wang Huan is a genius who can't be judged by common sense, he is still a piano master, and even the poem "Pipa Xing" he wrote, I heard that it is about to be selected into college textbooks. ”

Zhou Xuehua nodded: "Well, it's really unreasonable." ”

Sister Ren said: "By the way, Jiang Fei has been looking for you several times recently, is there anything wrong with her?"

Zhou Xuehua showed embarrassment: "She wants to find Wang Huan to make an appointment, even if it is fifty-fifty shares of copyright, it doesn't matter, I am hesitating to tell Wang Huan, after all, Jiang Fei's pickiness is well-known in the circle, and Wang Huan is also a top genius, if she is not satisfied with the song written by Wang Huan, I am worried that the relationship between the two will be stiff." ”

Sister Ren said: "Jiang Fei and you have a good relationship, you better find a chance to talk to Wang Huan, anyway, let Wang Huan decide by himself whether to write or not." ”

Zhou Xuehua nodded: "That's the only way." ”

After finishing speaking, he continued to look at the live broadcast room.

At this moment, Wang Huan had finished his blessing and walked down the stage in the gratitude of the newcomer.

But the next moment, Zhou Xuehua was a little sluggish.

I saw 771 beckoning, and an excavator drove over outside.

"Oh, what does this girl Qiqi want to do?"

Within a few days in the magic capital, Zhou Xuehua had completely fallen in love with Qiqi, a different girl, so he knew her character quite well, and when he saw Qiqi's actions, he showed a funny expression, his eyes staring at the screen tightly.