In November, while Ding Le was busy directing everyone to build a warehouse, he also participated in the "Double 11" celebration of Jumei.com, and the "Double 11" shopping carnival of Jumei.com was a complete success.

After Ding Le proposed to carry out a "Double 11" promotion, Jumei Technology carried out all-round preparations for "sea, land and air", and launched a bombardment advertising campaign.

As part of the "Double 11" advertising campaign, Xu Jing personally went into battle to shoot a 1 minute and 56 second promotional advertisement for Jumei.com.

In the promotional video, Xu Jing wore professional clothes, walked on the podium in the envious eyes of everyone, and won the trophy from the hands of the award presenter, and then the camera switched to the scene where she worked overtime......

The advertising slogan is accompanied by background music, and plays as the camera switches: "You only smell my perfume, but you don't see my sweat......; Dreams are destined to be lonely travel...... I'm Xu Jing, I speak for myself!"

With the vigorous promotion of Jumei Technology, Xu Jing's advertisement for herself quickly became popular on the Internet, and netizens called it "Xu Jingti". Under the versatile adaptation of netizens, various "Xu Jingti" appeared on social networks, and before the "Double 11" officially arrived, the website traffic of Jumei Technology skyrocketed.

In the early morning of November 11, at 0:00, as Jumei employees shouted the countdown, Jumei.com's "Double 11" shopping carnival officially began.

Watching the instant blowout of website traffic, Xu Jing felt as if she had seen thousands of users squeezing their heads through the page to enter Jumei.com's website.

At a critical time, the CTO and COO recruited by Jumei reflected their own value. After Luffy and his team upgraded and improved, Jumei.com's website and server resisted the large-scale traffic impact, and after Sun Yutong's standardized transformation, the operation line also collapsed without self-chaos, and the warehouse delivery was carried out in an orderly manner.

Before the start of "Double 11", Xu Jing's sales target was 100 million yuan, and when she said this, the entire Jumei team was stupid, no one could believe that Xu Jing's goal could be achieved, and everyone thought it would be good to sell 50 million.

When preparing for the purchase of the "Double 11" promotion, Xu Jing led the procurement department to prepare hundreds of millions of yuan of goods, but the "Double 11" only took 12 hours to sell out the inventory, and the procurement department had to quickly call the major suppliers to request urgent replenishment.

After the end of the 24-hour promotional campaign, after the data statistics in the background, Jumei.com achieved sales of 210 million yuan on the day of "Double 11", and the number of packages sent reached 1.4 million.

There are no secrets in the e-commerce circle, and the news that the sales of Jumei.com's "Double 11" carnival shopping festival exceeded 200 million yuan soon spread all over the industry. The daily sales exceeded 200 million yuan, which is equivalent to the operating income of all department stores in Jinling Xinjiekou Department Store, the largest business district in China, for one week.

Jumei.com's "Double 11" promotion has caused a lot of sensation in the retail industry, but no one in the industry has expected that it is just the beginning.

After the sales data of Jumei.com's "Double 11" was newly released, the leading platforms in the e-commerce industry, such as Ahri, Whale East, and Shuning, immediately held a closed-door meeting within the company to discuss the possibility of holding their own shopping carnival, and it is expected that the industry will face greater disruption next year.

Jumei.com's "Double 11" shopping carnival unexpectedly became a landmark event in China's e-commerce industry in 2008, and "Singles' Day" actually became a carnival festival for hundreds of millions of netizens, and Jumei.com has become a rising star in the e-commerce circle.

In later official documents, "historically rare" was used to describe and summarize 2008. From natural and man-made disasters at the beginning of the year to the sharp deterioration of the economic situation in the second half of the year, everything that happened this year was something that Chinese had never encountered before.

At the critical moment, even the prime minister shouted that confidence is more important than gold. Of course, if you want to inspire confidence, you can't do it without money. The government's money printing machine began to spin at full speed, and a series of very large industrial stimulus packages were introduced.

In the capital market, the biggest move is to speed up the progress of the opening of the GEM. GEM has been in the works for many years, but the top management has been hesitant. On October 23, the Shenzhen Stock Exchange held the launching ceremony of the GEM board.

Ding Le looked at the list of the first batch of 28 listed companies, and rejected the analysts' suggestions to build positions, the average price-earnings ratio of these listed companies is 56.7 times, much higher than the price-earnings ratio of the A-share market and the price-earnings ratio of the small and medium-sized board.

On November 9, 2008, the central government announced that it would vigorously launch a plan to boost domestic demand, with an expansion investment of 4 trillion yuan within two years. The National Development and Reform Commission (NDRC) began to make phone calls to urge projects to be reported, and many projects that had been backlogged for several years were quickly approved. Near Yuetan South Street, where the National Development and Reform Commission is located, the business of all printing shops suddenly boomed overnight, and the printing fee rose four or five times.

When he saw the very famous "Four Trillion Plan" again, Ding Le knew that he had to wait for that signal to appear, so he decisively issued instructions to Galaxy Investment and Black Panther Fund to go long in an all-round way.

In the A-share market, Galaxy Investment has successively bought a basket of stocks such as Ping An of China, China Merchants Bank, Vanke A, Gree Electric Appliances, Kweichow Moutai, Yunnan Baiyao, Fuyao Glass, Sany Heavy Industry, and Sunshine City.

The "Four Trillion Plan" has stimulated the development of construction, real estate and other related industries, on the other hand, heavy asset industries such as manufacturing have also ushered in a continuous increase in prosperity due to the improvement of downstream demand, and it is time to buy these stocks.

In the H-share market, the Panther's position building goal is much more clearly concentrated. Not to mention Mengniu before, this time Gao Renqiang bought the shares of Ahri and Penguin according to Ding Le's instructions.

In 2007, Ahri was listed in Hong Kong with an IPO price of HK$13.5, and the stock price has been broken since the listing. In October, Ahri's share price fell to HK$3.6 per share, and the average cost of building a position in Black Panther was HK$4.3 per share. A few years later, Ahri will be privatized and listed on the US stock market, and the stock price of Ahri at the time of privatization is 13.5 Hong Kong dollars per share, which is definitely a good deal.

As for penguins, since its listing in 2004, the stock price has risen nearly 10 times, but Ding Le does not feel expensive, 3 years later Penguin will launch an APP software called WeChat, think about 10 years later, 1.3 billion Chinese almost everyone is using WeChat, its stickiness is large, the frequency of use is high, and the derivative value ability is strong, more than everyone imagined. As soon as WeChat came out, it completely established Penguin's status as the No. 1 social network in China.

After completing the layout of A-shares and H-shares, Ding Le set his sights on the United States on the other side of the ocean.

In November, as China's policy began to reverse, the United States of America welcomed its 44th president and the first dark-skinned president in history, O'Hei, whose campaign slogan was "Change is our faith!"

In addition to supporting the Bush administration's bailout plan, the newly inaugurated president has also launched his own financial rescue plan, and the Wall Street stock market has also shown signs of bottoming out.

So starting in December, Black Panther began to backhand long U.S. stocks, consistent with the goal of Hong Kong stocks, Ding Le set his sights on the technology giants of the U.S. imperialism and Chinese concept stocks listed in the United States. $40 for Amazon, $15 for Microsoft, $13 NetEase, these are all in the bag.

The last two months of 2008 were the busiest months since the establishment of Galaxy Investment and Black Panther Fund, with analysts tracking and collecting the latest information on open stocks every day to provide data support for traders to trade the next day. The daily job of the traders is to keep placing orders to buy, from the opening to the close, until the hand cramps......