Chapter 152: The First Year of 3G and the Weibo Era (Ask for Collection!)

In December last year, the State Council decided to successively implement the policy of sending household appliances to the countryside throughout the country, stipulating that farmers who purchase high-quality household appliances such as color televisions, refrigerators, washing machines, and mobile phones in the past four years can receive direct subsidies from the state treasury. As soon as this policy was introduced, consumers' desire to shop was ignited instantly.

On January 7, with the official issuance of three 3G licenses by the Ministry of Industry and Information Technology, China's mobile communications industry officially entered the 3G era, and the implementation of 3G was like a shot in the arm into China's mobile Internet industry.

All of a sudden, the news related to 3G was overwhelming, and some media even shouted that 2009 was the first year of China's 3G.

At the same time, major operators have also launched fierce competition in order to compete for users. China Mobile directly announced a significant reduction in the current GPRS data traffic tariff standard, of which the monthly package fee has generally been reduced by two-thirds.

The superposition of many favorable policies has made the mobile phone counter business in major stores in Haizhou hot during the Spring Festival, and fashionable consumers have taken 3G mobile phones as their first choice, which is also played out in other cities in China.

Just after the Spring Festival, Song Yongliang and Hu Xueguang took their wives and children to Haizhou, and after Ding Le helped them solve the housing problem, they took care of Xu Jing to recruit their wives to work in Jumei Technology, and their children were transferred to the nearby Science and Technology City Primary School. After some busyness, the worries of the two were finally completely solved.

After this matter was over, Ding Le said goodbye to his parents and returned to the magic capital with his bodyguards.

In the first month, Ding Le received invitations from two imperial capitals. One of them is from Zhang Yiyi, after the previous internal test, Weibo will be officially launched on Valentine's Day on February 14, and he wants to witness the arrival of this historical moment with his own eyes.

During the Chinese New Year, Nielsen released the latest research results: for the first time, Internet users around the world spend more time on social networks than they spend using email, and social networks, a new way of communication, have become the mainstream of the Internet world.

On the plane to the imperial capital, Ding Le looked at the clouds outside the window and thought silently: Weibo chose to go online at this time, just in time for a new era, whether it is the latest trend of foreign Internet development or changes in the field of domestic mobile communications, these will provide an excellent opportunity for the promotion and popularization of Weibo.

In the previous life, Lao Lang happened to be half a year later on August 14, when the beta version of Weibo was launched. And now, Zhang Yi led the team for half a year, in the ever-changing Internet industry, half a year means the change of several generations of products, even if the old wave still launched Weibo products at that point in time, it can only be a follower.

After the establishment of the Weibo company, the incident of the true and false happy network has been fermenting and spreading, and Ding Le asked Zhang Yiyi to take the top-level domain name of weibo down, and the old wave had to find another way out for Weibo. In this time and space, Weibo only belongs to the Gemini of Galaxy Investment.

Ding Le got off the plane, He Jun had been waiting outside the airport for a long time, Ding Le's trip to the imperial capital, he was still in front of the saddle, and he did a good job in service guarantee throughout the whole process.

When Ding Le met Zhang, he was in a meeting with engineers to solve the bug in the association search, and the recent government clean-up campaign has been very strong, which has also had some impact on Weibo.

Yesterday, while browsing a tech forum, a post that ridiculed search engines caught his attention. In this post, netizens experimented with the "associated search" function of two popular search engines, using normal keywords such as sister and sister-in-law, and both search engines actually provided some indecent association results......

Zhang Yiyi suddenly chuckled when he saw it, Weibo's search program also contains associated search, and in the current time window, he feels that this is a "landmine".

So he hurriedly sent an email to the head of the bug team, asking the background to investigate, and found the same problem, so he urgently held a meeting and asked the engineers to come up with a solution immediately.

After Zhang Yiyi explained the ins and outs of this matter to Ding Le, Ding Le couldn't help but nod his head in praise of his overall situation, Zhang Yiyi has a strong learning ability, and he is worthy of being a big man who can create a 100 billion business kingdom in ten years.

"Our product strategy is to run in small steps, iterate quickly, and during the internal testing process, we have successively added the @ function, private message function, comment function, and forwarding function, the fundamental purpose is to promote communication between users. ”

Zhang Yiyi introduced some basic information about Weibo's internal testing to Ding Le, and as the launch date approached, his pressure was increasing day by day.

"After Weibo is launched, the most critical work is to promote, and at the same time, you must be fully prepared in terms of the carrying capacity of the server!"

Ding Le kindly reminded Ding Yiming that whenever a problem is found, he can always think of a solution. The unpredictability of the future is the most troublesome thing.

He has the impression that Lao Lang's Weibo underestimates some sudden hot events, such as the news of celebrities' romances, marriages or divorces, and often encounters network paralysis due to the flock of users.

Why does the server crash when it encounters a big revelation from a celebrity? A server outage is equivalent to you driving on a highway on National Day, and the skyrocketing traffic is crowded on the road.

If the server encounters a surge in traffic and cannot handle it, it will manifest as invalid or completely paralyzed by some business requests, which is the so-called downtime.

"You can rest assured about this, in order to solve the bandwidth problem, I have always been reluctant to rent and buy servers!" Zhang Yi has experienced many server outages in the era of Fanfu.com, and he has also made sufficient preparations for this.

Zhang Yiyi took the opportunity to introduce the promotion strategy of Weibo to Ding Le, he said: "Our Weibo adopts the same promotion strategy as the old wave blog, which will invite celebrities from all walks of life and social celebrities to register accounts, and conduct real-name authentication on them, and drive the increase in the number of users through the star effect of these people!"

Hearing Zhang Yiyi say this, Ding Le had an expression that I understood, this strategy does work for Weibo, just like the account he registered during the internal test - I am not a stock god, he only posted a few words on Weibo, which attracted a lot of people's attention.

Zhang continued: "Weibo will subvert the existing communication methods and become an emerging communication platform, where users are not only the receivers of information, but also the providers and publishers of information. When you have more than 100 followers, you are like an internal magazine, more than 1,000, you are a bulletin board, more than 10,000, you are like a magazine, more than 100,000, you are a metropolitan morning newspaper, more than 1 million, you are a national newspaper, more than 10 million, you are a TV station. ”

Ding Le was amused by Zhang Yiyi's last sentence, and he said with a smile: "Then I really hope to become a TV station as soon as possible!"