Sending this kind of message at night is probably not a good thing.

It's not to talk to you about work, it's to borrow money from you.

However, looking at the sender's nickname, He Yuan suddenly had a headache.

It's Senior Sister.

Since the last incident, He Yuan has rarely contacted his senior sister.

Some things are suitable for wanting to cover up, you don't say it, I don't say it, everyone knows it in their hearts, but as long as they don't put it on the table, everyone is fine. On the contrary, the layer of paper is punctured, and it becomes awkward to get along.

He Yuan still hasn't figured out how to get along with his senior sister, hesitated for a moment, and finally chose not to reply, and went to sleep directly.

Early the next morning, He Yuan woke up.

When washing, He Yuan felt that his tongue was a little bitter.

Every time you have a cold, there is always a bit of a bad smell in your mouth, and this time is no exception.

Tang Duoduo also woke up, and when she went downstairs, He Yuan had already finished washing up and was cooking rice balls in the kitchen.

He Yuan cooks the kind of small rice balls sold in the supermarket, a big bag, and the rice balls are only the size of a thumb. This kind of glutinous rice balls is sweet, and it's okay to eat them once in a while, but it's a little unbearable to eat them every day. He Yuan still prefers that kind of handmade glutinous rice balls, which have meat residue and chives, and the juice cracks when you bite into it, which is very fragrant.

It's a pity that there are fewer and fewer handmade rice balls selling outside now, and He Yuan has searched for it several times but has not found it. Occasionally, there are dumplings that are sold, and they are also sold as small dumplings in supermarkets. If you do it yourself, He Yuan is too troublesome, so he can only eat it.

"Are you awake? He Yuan heard Tang Duoduo's footsteps, his eyes were staring at the pot, and he didn't turn his head.

After the rice balls floated from the bottom of the pot, He Yuan scooped up the rice balls, divided them slightly, and put them into two small bowls.

Tang Duoduo walked over, picked up a small bowl and glanced at it, and said in a low voice: "It's a bit much." ”

"I'll just eat it, and I'll put less on it for you next time. He Yuan took out the spoon and gave one to Tang Duoduo, then pulled a chair and sat down.

After the two finished breakfast, He Yuan sent Tang Duoduo to school.

Tang Duoduo was a little resistant at first, but she finally picked up her schoolbag and obediently followed He Yuan into the car.

Because it was winter, He Yuan drove very slowly, and when he arrived at school, there were about twenty minutes left to go to class.

When Tang Duoduo got out of the car, He Yuan stopped her: "Do you still have any money on you?"

"Yes. Tang Duoduo replied.

Although he said this, He Yuan still searched his body, took out the hundreds of yuan he had taken when he went to Beijing before, and handed it to Tang Duoduo.

"Take it, put the money on your body, and be in a hurry. He Yuan said.

"No, I have. Tang Duoduo shook his head.

"Take it. He Yuan repeated.

Tang Duoduo bit her lower lip and took the old man's head from He Yuan's hand.

"Eat in the neighborhood at noon, and if you're not used to it, tell me and I'll pick you up at noon, or bring you food from home." What time is it after school, I'll pick you up. He Yuandao.

"No, there is a bus here, you can go back directly. Tang Duoduo said in a low voice.

"That's fine. He Yuan didn't bother, and said directly, "If there is anything, call me directly." ”

Tang Duoduo nodded, put the money in his pocket, and entered the school with his schoolbag on his back.

After watching Tang Duoduo leave, He Yuan drove the car and returned home.

As soon as he went home, He Yuan had nothing to do again.

was supposed to be at the age of struggle in the company, but he lived the life of a retired old man in advance, all because of this damn money.

However, He Yuan is not completely idle to do, such as cleaning the house and tidying up the yard. Because it's winter, the yard is full of fallen leaves, although it doesn't affect the appearance, and even has a little artistic conception, but He Yuan still wants to tidy it up.

After finishing the tidying, He Yuan's body also became active and began to become warmer.

When everything was almost done, He Yuan made a pot of tea, sat down at the table, and opened his notebook.

Since the last time he opened his laptop, He Yuan hadn't turned on the computer for a long time. I usually use a mobile phone when I have nothing to do, but this is suddenly replaced by a computer, and it is a little uncomfortable.

He Yuan searched in the folder, well, found the PPT.

Yesterday, when he proposed conditions to Lao Huang, he didn't bring up that matter with a pat of his head. In fact, when he heard that Lao Huang was engaged in art and sports student training, and there were still thousands of people in the school, He Yuan remembered a project he had planned before.

At that time, he was still in the company, and the marketing department planned an activity to enter the campus, and with the company's brand, they went to Renmin University, Beijing University of Posts and Telecommunications, etc. Conduct training, give lectures, and even hand in homework, awards, shoot promotional videos, and so on.

As one of the mentors, He Yuan naturally participated in the whole process.

However, after all, He Yuan was born in business, and when the company is engaged in these things, it is also from a business perspective, rather than just doing a show and going through the motions.

That...... Does just that really help their business?

He Yuan has been suspicious.

Including the KOL project that Ran Ran took over, and the project he participated in are all of the same type. The company got it over, and it came over, except for tossing everyone enough, He Yuan really didn't see any practical effect.

He's a very realistic person.

Whether there is an effect or not, it can be reflected from the data.

If a few years ago, when the traditional media had not yet declined, with the company's brand, it would have been a big deal at that time. Not to mention that the school is very welcoming, even if it is a TV station, it will definitely come in and add traffic to each other.

But now the media has declined, only a few days ago a news broke out, another batch of newspapers and periodicals were suspended, the withdrawal of paper media, and the decline of traditional media have become a reality.

Even the school and the students didn't give much reaction.

Except for those who came to join in the fun, most of the students who came over felt that the training was dispensable. There is a lack of interest in handing in homework and even forwarding the company's manuscript. Even at the final award ceremony, He Yuan didn't see those students forwarding it in the circle of friends.

Except for the department being there to laugh at itself, He Yuan really didn't see any actual meaning.

But does it really make no sense?

He Yuan doesn't think so.

Since then, he has been thinking about the significance of this matter.

In particular, as early as two or three years ago, the outbreak of social media brought a particularly deep sense of crisis to He Yuan - more and more people made a fortune by relying on Internet dividends, everyone began to pay attention to traffic, more and more advertised, and more and more people saw benefits.

Even micro-businesses have begun to use the software to add friends, in Momo, WeChat, and even what Tantan, Mi Chat, Neighbor, etc., crazy netting, attracting traffic, all of them are transmitting a message to He Yuan - more and more people pay attention to traffic, then the cost of traffic will inevitably rise.

The later facts also proved He Yuan's conjecture, in just one or two years, the cost of traffic has skyrocketed from a few cents and one or two cents to the current five or ten yuan, and it continues to rise.

Correspondingly, user activity and payment are plummeting.

If in the past, a discount and an event could attract everyone's crazy participation and crazy forwarding. So even if you give away mobile phones, TVs, and luxury cars at the awards event, there are very few people participating.

Everyone has seen a lot of this kind of activity, and it won't be their turn anyway, so it's a fart to join in the fun.

Most people these days are very realistic.

Therefore, this activity is essentially to find vertical traffic, use students' rich social circles, transmit information, attract traffic, and finally gather the traffic of their social circles to travel their own closed loop.

This is He Yuan's most fundamental purpose of doing this activity.

As for the training, the award ceremony – that's just to tell people that we value the program and add some sense of ceremony.

As a result, the company only focused on the part of conveying information, and as soon as one thing was done, they hurriedly started to rush the PR draft, and then waited until it was very late to send it out. It's like the Sichuan earthquake, everyone else is out of the news overnight, inserting emergency announcements, only you are there slowly, waiting until noon the next day to say that there was an earthquake in Sichuan last night, and the rest don't know.

There's a fart timeliness.

In the words of He Yuan's family, eating can't catch up with the heat.

It's no wonder that those students are too lazy to forward, the excitement has passed, you only have the news, and you often make mistakes, for me, I think your company doesn't pay attention to this matter.

However, He Yuan felt that the people who planned this project had a good starting point.

Using the influence of key universities, the rich social resources of students, and the company's signboard, it is a good way to find vertical traffic - unfortunately, the idea is good, but the teammates are not good.

To do this, you first have to have a small team. In addition to the team that organizes the event, you also have to have your own technical team, which can gather this part of the traffic, whether it is gathered to a third-party platform, such as Douyin, the official account, or Baidu Tieba, or to develop a web page and APP, in short, you have to tell others that you can find me here.

Secondly, you have to target their characteristics and give them something that can attract them, the most tangible benefits. For example, credits, job opportunities, cash awards, European trips, or allowing them to stand out in front of their classmates' parents.

Instead of simple points, reading cards, or notebooks and dolls.

It's too empty, who will play with you.

Since it's a school, credits are a very useful thing.

As long as you can achieve excellent rankings in the competition, it is a very big temptation for many students.

It's a pity that although He Yuan proposed it and made a planning plan, he still failed to implement it in the end.

However, Lao Huang's incident made He Yuan interested again.

Putting aside the constraints of the company's platform, He Yuanda can be imaginary and do what he wants to do.

Especially these students of Lao Huang are still art and sports students, so there is more room for operation.