In the afternoon, Li Guangyu and Du Yuemei held a high-level meeting at Jaguar Automobile Company to make some arrangements for the company's personnel.

Sampson Gerrard, as well as the company's vice president and several senior divisions, were swept away by Lee, who appointed Shane Wesley of the Automotive Exterior Design Division as chief executive of Jaguar Motors, a director of the Bentley Group.

At the same time, Chemir Myerson, chairman of the General Labor Union of Jaguar Motor Corporation, was appointed as the chairman of the general trade union of the board of directors of the group, and temporarily served as the chairman of the labor union of Jaguar Automobile Company, so as to stabilize the internal situation of Jaguar Automobile Company.

Lee also announced the transfer of Sean Pittwick, director of sales at Bentley Motors, as vice president of Jaguar Motors.

Li Guangyu will not forget the heroes who helped him stabilize the internal situation of Jaguar in the acquisition, and if it weren't for the fact that Chemir Myerson is indeed a little older, Li Guangyu would not have just made him the chairman of the group's general trade union.

Li Guangyu said at the meeting, "Now our main market for Jaguar is North America, Mr. Wesley, the business company here should pay attention. Now that we are facing competition from Lincoln and Cadillac in the United States, and Lexus, Infiniti and Acura in Japan are also starting to enter the North American market in a big way, we must not take it lightly. ”

It's time for Shane Wesley to be in high spirits, and he hasn't moved in eight years since William Lyons left Jaguar. And this time, because of William Lyons' face, he assisted Li Guangyu in acquiring Jaguar, but he did not expect that he not only became the president of Jaguar Automobile Company, but also served as the vice president of the group, and he was very grateful to Li Guangyu.

After hearing Li Guangyu's command, Shane Wesley immediately got up and said, "Mr. Li, I will convey your instructions to the North American sales department after the meeting, so that they will pay attention to this matter, and at the same time, our automobile company will develop new models to meet the challenges of other car brands." ”

Although Jaguar is not as glorious as it was in the sixties and seventies, it still occupies the largest share of high-end car brand sales in North America, but in the past two years, it has faced competition from luxury brands in the United States and Japan, and its share is constantly being eaten up by other car companies.

In North America, Li Guangyu can only ask Peng Xiaoli to give Jaguar some help, and there are not a few rich people in Los Angeles, so that the Lakers and Kings (ice hockey) can do more publicity for Bentley and Jaguar.

Li Guangyu is preparing to focus on the development of the Asian region this time, and now the Li Group has a greater influence here, and at the same time, Jaguar's large-scale entry into the Asian region can also draw the attention of several Japanese automobile companies back from North America, and can also reduce the pressure on Jaguar in North America.

Li Guangyu said to Du Yuemei, "Yuemei, at present, the main task of your group is to make a plan to enter Asia, after you are ready, our major Li groups will cooperate with your actions, and strive to quickly occupy the market in Southeast Asia and Xiangjiang, Lisboa, Baodao and South Korea." ”

Du Yuemei is very aware of the influence of the Li Group in these places, with the help of the Li Group, Bentley and Jaguar will definitely be able to occupy some markets in these places, if you want to occupy the leading position, you still need the efforts of the Bentley Group itself.

Du Yuemei said: "Li Sheng, our group will immediately start the plan for the two major brands of Bentley and Jaguar to enter these areas in a big way, and report to you after completion, so that we can open up the situation in these places as soon as possible." ”

Li Guangyu said, "Yuemei, after you complete the plan, you can contact Ms. Li Xuemei directly, and I will explain it, and then she will arrange for all groups to cooperate with your actions." ”

"Okay Li Sheng, is it just that we won't enter the Japanese market for the time being?" asked Du Yuemei.

Lee is not planning to compete with Lexus, Infiniti and Acura on their home turf. Some products outside Japan do not sell well, such as cars, the Japanese people are more willing to support the production of Japan's three major automobile groups, and the car brands of other countries do not sell well in Japan, Li Guangyu does not think that he can change this situation, South Korea is similar, but now South Korea is still relatively lacking in high-end brands.

Li Guangyu said, "Yuemei, after we occupy Southeast Asia and the Baodao, Xiangjiang, and Lisboa markets, we are competing with Lexus and other cars in their homeland. Nowadays we don't have to spend too much money to enter the Japanese region, we occupy the other regional markets and then apply the others. ”

Du Yuemei replied, "Li Sheng, what about the Indian market and the mainland market? Do we Bentley and Jaguar also have plans to enter these two regions, which have a population of about two billion? ”

Du Yuemei is obviously reluctant to give up these two regions, although Bentley and Jaguar are both high-end brands, the population base of these two places is large enough, there is still some purchasing power, and many families in India are still very powerful. The mainland is now in the process of reform and opening up, and the economy will get better and better in the future, and it will be of great benefit to the Bentley Group to enter first.

Li Guangyu naturally has this plan, the Volkswagen Group has already communicated with SAIC, although no agreement has been reached yet, but Li Guangyu believes that this time will not be too long, think about the market share occupied by Volkswagen in China in the previous life, Li Guangyu is red-eyed.

Li Guangyu said, "The market in India is opened up by Vice President Jesley Johnson. After you put the group in order, you start to contact the mainland side and communicate with them, and we will bring the group's cars into the mainland market. ”

Then Li Guangyu said to Shane Wesley, "Mr. Wesley, you and Bentley Motors have developed a new brand for our group, mainly in the middle and low range, we mainly use it to compete for the civilian market, but also for cooperation with the mainland, just aim at Volkswagen." ”

As soon as Shane Wesley heard this, he knew that Li Guangyu was going to compete with the public for the mainland market. As Britain's main competitor in Europe, Shane Wesley is also familiar with the major German car companies, and the Volkswagen Group still has a certain gap with Mercedes-Benz and BMW in terms of high-end brands. However, its main brand, Volkswagen, is far ahead of other major car brands in Europe in terms of sales due to its civilian route.

Shane Wesley said, "Mr. Lee, I'll contact Bentley Motors and come up with a design plan as soon as possible, we just need to reduce some configuration and make some changes in the exterior design, I don't think it will take much time for us to complete it." ”

Li Guangyu also knows that the technical strength of Jaguar Automobile Company is relatively strong today. It is difficult for an automobile company to develop a high-end brand upward, but it is too easy for these high-end brand companies to develop a low-end brand.

Li Guangyu said, "Mr. Wesley, we don't have to be too anxious, the shape should be well designed, which is conducive to our sales, and the negotiations with the mainland can not be completed in a day or two, we have plenty of time." ”

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