Zhao Fusheng sees things very quickly, and there are not many things in advertising planning itself, the core part is how to promote the product, and then the specific content of the advertisement. Zhao Fusheng himself has been immersed in this industry for many years, so he will naturally be able to find the key point quickly.

But when he looked at it, his face became ugly.

After a while, Zhao Fusheng frowned, put down the plan, and asked Dong Chenxi, who was sitting there, "Who wrote this plan?"

Dong Chenxi was stunned: "Is there any problem?"

"Problem?" Zhao Fusheng's expression was serious, revealing a touch of coldness: "It's a big problem!"

"What's wrong?" Dong Chenxi's body tensed instantly, although she was not a professional in advertising planning, she also understood that Zhao Fusheng had more say in this matter than herself, and he said that there was a problematic plan, so there must be something wrong.

Pointing to the plan, Zhao Fusheng sneered and said: "Under the banner of semi-public service advertising, it is just enough to advertise your own products, just find a primary school to donate some products, just say that it is for public welfare and charity, do you think the audience is stupid, or are those people from the foundation stupid? If this matter is exposed, what will people think of us?"

After speaking, Zhao Fusheng said: "What's going on, tell me, it's impossible for Zheng Yao not to see the problem here." ”

Dong Chenxi sighed and explained: "That's the case, it was someone from Binzhou Pharmaceutical No. 7 Factory who found our company and took this plan, hoping that we would help contact Miss Zhou Feifei, the endorsement fee they gave was very high, and Miss Zhou had no opinion on the plan, so ......"

"So what?" Zhao Fusheng's face sank, and he said in a deep voice.

"Mr. Zheng is still hesitating, the production fee offered by the other party is not low......" Dong Chenxi said hesitantly.

Obviously, what she said about Zheng Yao was hesitating, to put it bluntly, Zheng Yao is a little wavering now.

Zhao Fusheng sneered, and without saying a word, he picked up the phone and dialed Zheng Yao's mobile phone.

"Call me in the middle of the night, what's the matter, the plan has been read?" Zheng Yao was not surprised by Zhao Fusheng's call.

Zhao Fusheng said directly: "What do you think of that plan?"

"If someone spends money, we'll make it. Zheng Yao said lightly: "Zhou Feifei has no opinion, and is willing to accept this endorsement." As for other issues, I don't think it matters, anyway, the responsibility is not ours, the planning case is made by the marketing department of Binzhou Pharmaceutical No. 7 Factory, and we just do things according to the rules. ”

His brows furrowed tightly, and Zhao Fusheng finally understood why Zheng Yao had to let him see this plan.

To put it bluntly, this plan is similar to the plan I made for Aipu mobile phone, but Aipu mobile phone is really donating money to build a school in Sichuan now, and Binzhou Pharmaceutical No. 7 Factory is clearly selling dog meat on the head of a sheep.

Thinking of this, Zhao Fusheng sneered: "You dare to earn this kind of person's money, so you are not afraid that people will use you as a scapegoat?"

"Huh?"

Zheng Yao was stunned for a moment, and then heard Zhao Fusheng say lightly: "Since this plan is made by someone's own marketing department, why do you have to find an advertising company? Contacting Zhou Feifei is not a painstaking matter, and we can be used as intermediaries?"

"Do you mean that they did this so that when something really happened, they would put the blame on us?" Zheng Yao's expression became very ugly, and what Zhao Fusheng said made her suddenly realize.

She is not a fool, but the production fee given by the other party is quite high, and she does not have to bear any costs, so she is so excited that she forgets the risk.

Zhao Fusheng nodded: "I think nine times out of ten this is the case." To be honest, although I don't understand the meaning of their deliberate advertising planning, I always feel that it is a pitfall. ”

According to reason, this advertising plan really should not be handed over to future advertising, since the marketing department of Binzhou Pharmaceutical No. 7 Factory can make such a complete set of planning, just find an advertising company to shoot, spend a lot of money to find future advertising, Zhao Fusheng can't understand the relationship.

"I'll investigate, you don't care. Zheng Yao said in a deep voice: "Since this is a pit, then we must not be able to take it, fortunately, I said that I have to consider it, otherwise I will be pitted by that bastard!"

It was clear that she was really angry.

Putting down the phone, Zhao Fusheng shook his head helplessly, doing business is like this, someone may stab a knife in the back anytime and anywhere, dig a pit in front of him, a company that is not news, may be thriving a moment ago, and in the blink of an eye, it will be swallowed by someone and there will not even be any skin left, and even he may be ruined.

Zheng Yao's side will definitely investigate the truth of the matter, but he doesn't have to worry about anything. Although Mr. Zheng lacks experience in shopping malls, the good thing is that she is a woman, and women's minds are delicate, maybe not as hot as men, and they have the courage to shoot when they should make a move, but the habit of prudence still has many benefits.

It's like now, if Zheng Yao hadn't habitually let Zhao Fusheng take a look, maybe this advertising plan would have been produced, and when something really happened, it would definitely be the future advertisement that was behind it.

There are too many pitfalls in doing business.

Not to mention anything else, Zhao Fusheng clearly remembers that in activities such as Double 11 every year, e-commerce first increases the original price of goods by one-third, and then launches so-called discounts. There are even more outrageous manufacturers, claiming that because of the increase in various costs, the price of goods should be increased, and it is not unheard that the things that could be solved by thirty or fifty were raised to three or five thousand or even thirty or fifty thousand by the so-called authoritative figures.

The loss is small, if you are really cheated and can't get along in this industry, it will be a complete wrong.

Zhao Fusheng didn't want to be a ghost in a daze, so he definitely needed an answer to this matter. I believe that Zheng Yao also has the same thoughts as him.

Seeing Zhao Fusheng put down the phone, Dong Chenxi whispered: "Is there a problem with this plan?"

She probably heard the content of Zhao Fusheng and Zheng Yao's phone call just now, and naturally understood that there must be a problem here.

Zhao Fusheng nodded: "It's not a small problem, I just don't know what's going on here." ”

He was also a little curious, what kind of mentality did the person in charge of the marketing department of Binzhou Pharmaceutical No. 7 Factory make this kind of planning, the creativity of the whole plan is similar to what he did at the beginning, but the most important thing is that they don't really want to do public welfare, but plan to find a random school to donate.

Sitting there, Zhao Fusheng fell into deep thought, he always felt that something was wrong here.