At half past six o'clock in the evening, when the headquarters of the major groups had already gotten off work, in the conference room of Hengyu Supermarket Group in the Starlight Building, Li Xuelan, Chen Linwen and the senior management of Hengyu Supermarket Group were holding a meeting.

At the meeting, Li Xuelan said with a serious face: "Today's special convening of this emergency meeting is to focus on the development of our group, it can be said that our group is currently facing very great competitive pressure, in Western Europe, we want to compete with Carrefour, Metro, in North America, we want to compete with Wal-Mart, Sears, Kmart."

Starting today, Ito-Yokado will become our biggest competitor in Asia, and Mr. Li has just informed that six major Japanese consortia will join forces to invest in Ito-Yokado to make it one of the world's top retail companies. ”

Hengyu Supermarket Group has been expanding at a rapid pace over the years, and it is a four-way attack, opening new stores every month in Asia, Western Europe, the Americas, and Australia, and at the same time competing for the market with local and world-class retail companies in major regions.

As of the end of March, the number of convenience stores of Hengyu Supermarket Group has exceeded 1,800, and the number of supermarkets and stores has exceeded 800.

Asia has always been the basic plate of Hengyu Supermarket Group, 1856 convenience stores, more than 1487 in Asia, and 816 supermarket stores, 638 in Asia, it can be said that the Asian market is the foundation of Hengyu Supermarket Group.

The senior management of Hengyu Supermarket Group is naturally aware of the strength of Japan's six major consortia, and their joint investment in Ito-Yokado will inevitably set off turbulent waves in markets across Asia, and they are Hengyu Supermarket Group that will be hit the most.

Group President Chen Linwen Zhi has never felt relaxed since he took the position of president, the group system reform, the United States 7-Eleven headquarters and convenience store employees strike, and now Japan's Ito-Yokado is about to start a large-scale expansion in Asia.

If he can't effectively deal with the expansion of Ito-Yokado this time and stabilize the market of Hengyu Supermarket Group in Asia, he is afraid that he will have to leave.

He said at the meeting: "Although Ito-Yokado has the strong support of Japan's six major conglomerates, we also have our own advantages, and now we have a relatively complete layout in Asia, and over the years, local citizens have become accustomed to shopping in our supermarkets. ”

Regardless of whether Hengyu Supermarket Group or Ito-Yokado is now relying on it, the price war is not much use at all, which will only make both sides gain more than they lose, and the best way to suppress the expansion of Ito-Yokado is to improve the quality of the supermarket's service, so as to be able to retain customers.

Zhao Chunmei, vice president of the group, said: "Miss Li, Chen Sheng, at present, we occupy an absolute advantage in Baodao and Xiangjiang, as well as Malaysia and Thailand, these areas we mainly focus on consolidation, I think the next we should focus on the Philippines, Indonesia, these two regions we have not yet perfected the layout, Ito-Yokado is likely to choose from these two regions as a breakthrough."

In addition, we should also strengthen the layout of the Japanese market, originally due to the factor of cooperation with Ito-Yokado, we and they are dislocation development, now since the two sides want to compete for the market, we must make up for the shortcomings, as far as possible to the two sides to compete for the market area in Japan, so that our losses will be minimized. ”

Because the relationship between the Li consortium and the Ito family was very good a few years ago, Hengyu Supermarket Group did not expand on a large scale in the Japanese market.

Moreover, dragging Ito-Yokado in the Japanese market is the best choice for Hengyu Supermarket Group, and letting Ito-Yokado compete with them outside, no matter how damaged it will be Hengyu Supermarket Group.

Subsequently, the issue of 7-Eleven was raised by the high-level officials, and at present, in Japan, Ito-Yokado is acting as an agent for 7-11, and the contract period is June 30, 1990.

After Li Xuelan put forward her own views on the top management, she said loudly: "The Asian market is the foundation of our group, so we must defend this market. ”

Then Li Xuelan made arrangements for the group, and Fang Ruoqiang, vice president of the group, flew to Japan tomorrow and temporarily stationed there, striving to drag Ito-Yokado into the Japanese market, so that they would not have extra energy to expand outward.

For this expansion in Japan, Hengyu Supermarket Group has specially prepared 500 million US dollars, hoping to limit Ito-Yokado to Japan.

As for 7-11, since the contract was signed in 1990, Li Xuelan is not easy to break the contract, which will have a very bad impact on Hengyu Supermarket Group, and will make Hengyu Supermarket Group lose more than it gains.

And in order to put more pressure on Ito-Yokado, this time Li Xuelan asked Liu Weifang, vice president of the group, and general manager of Xuelan Retail Company, to establish Xuelan supermarkets in Tokyo, Osaka, and Nagoya, Japan, and strive to win the market of the Japanese elite.

In the following decades, Hengyu Supermarket Group, Wal-Mart, Ito-Yokado, and Carrefour competed with each other in various markets, and there were alliances and antagonisms in the middle, and in some areas there were even three alliances and one fighting market.

With the support of Japan's six major consortia, Ito-Yokado is not as easy to deal with as the top management of Hengyu Supermarket Group imagined, and Hengyu Supermarket Group's desire to restrict Ito-Yokado to the Japanese market is just wishful thinking.

Wal-Mart is also strong with the support of American consortiums, at least in the US market and even in the North American market.

Carrefour is no longer the Carrefour of the previous life, this supermarket group has become a collection of Western Europe, like Airbus, and the shareholders involved many countries, which also gave them an absolute advantage in Western Europe, and even Central and Eastern Europe occupied a certain share.

Due to Li Guangyu's chaotic entry, the world retail market has been messed up, and major consortia have paid more attention to channel platforms to support and compete with all parties.

In the field of member supermarkets, Shenanda Retail Group is also competing with Costco, Sam's Club and Carrefour Club in the markets of developed countries and cities with better economies.

In terms of home appliance chains, in order to compete with the South China Electric Appliance Chain Group, Japan specially established the Songzhi Electric Appliance Chain to compete with the Li consortium in various parts of Asia, and also invested in the mainland's Surin Electric Appliances to let it compete with South China Electric in the mainland market.

The battle for the channel is not only for physical stores, but also for e-commerce competition in the future, with major retail groups not only having their own online shopping malls, but also the Lee consortium having its own shopping sites, and the United States supporting Amazon and the Japanese consortium to come up with their own shopping sites, and the South Korean consortium is the same as Western Europe.

In the previous life, the United States dominated the vast majority of industries in many aspects by Li Guangyu, and many industries could only stick to the North American market, and some industries in the United States in South America were facing challenges from major consortia.

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