Chapter 340

Grace nodded, then said" The current problem lies in the sales network, we borrowed the previous Chrysler sales network, although we have tried our best to establish our own sales points in various countries, but at present we only have thirteen sales points in the world, except for the United States, other countries have only one total sales point, which has caused a constraint on our sales, and because of our sales upswing, Chrysler is not very willing to share sales channels with us, thinking that we are squeezing out their sales resources, which will lead to a decline in their model sales, and this year they have fallen particularly sharply, far less than the level of previous years, which has nothing to do with us, which has been declining since their marriage to Daimler. If we didn't have our own sales channels, it could have led to a big drop in Chrysler's relationship with us, and now they have shown this momentum and are asking their sellers not to introduce our products and control our sales. ”

"Is there a solution?" Liu Yi said, nodding.

"There is no good way, first, we can only delay the time to sever relations with them as much as possible; second, many dealers see that our car sales are doing well, and hope to get our agents, but I am worried that in the future, Daimler will not give up, and what they like to do most in Germany is to hurt people; third, it is to speed up the construction of our own sales channels and develop our own channels. In the United States, it is relatively simple, our market is free, as long as someone is willing to sell, we can sell, but these sales companies in Europe are controlled by some large companies, and these large car companies are inextricably linked, I am afraid we will pay a big price. "I think it's better to drag DaimlerChrysler and quickly build our own sales channels." ”

Liu Zhi nodded, "This situation is indeed more critical, I think your idea is very right, we can only delay now, and we also hope that these dealers in Europe will not completely obey the requirements of DaimlerChrysler." Liu Yi looked at the three people, "Hoping for others is no different from looking for death for us, the most important thing is to establish our own sales channels as soon as possible, DaimlerChrysler's matter, I will arrange someone to discuss, if the remaining value of the Chrysler brand is not high, and Daimler is willing to sell, I am ready to buy them all." ”

Hearing Liu Yi's words, the three of them took a breath of cool air, the boss is bold, and directly considered buying it, it seems that he really plans to do the Jeep brand, or he will not buy a larger parent company for a brand, which is not many people in the world, although Chrysler has lost the Jeep, but the overall brand value is still one or two hundred billion, the boss is really fierce.

Liu Yi saw that the three of them looked at him in surprise, and said with a smile, "This is something that can only be done when certain conditions are true." It's just a possibility, contact the dealers in various countries, if they are willing to sell, we can give them the authorization, only charge a small fee per year, try to retain them. "Liu Yi is also helpless, Europe and the United States are completely different, they are not particularly free.

"Grace, I think you could consider contacting the used car buying company.

We can give them the right to sell, as long as they choose to sell our new car, and we subsidize $500 per car for every old car they buy in the used car market for our customers to exchange for our new car. Liu Yi thought about it for a long time, but the main road couldn't go through, so he had to take other ways. Grace looked at Liu Yi, how did he come up with this method, this is an alternative way of sales, many second-hand dealers will definitely come over for this $500, you must know that the car sales commission in the United States is very low, generally about $1,000, and many models that are not easy to sell are even lower.

"Boss, this is equivalent to deducting a part of our profits, if our profits are not that high, this $500 may allow us to subsidize the market, and the more cars are sold, the more we lose. "I admit it's a good idea, but boss, businesses need to be profitable." ”

Liu Yi nodded in agreement, "What you said is right, corporate profitability is correct, I would like to ask the factory director Cage to answer this question." Liu Yi smiled and pointed to Cage next to him.

Seeing Liu Yiyi call his name, Cage hurriedly turned on his computer, he turned out to be from the production department, and he was recently transferred to be the factory director, "Yes, boss." Cage turned on the computer, and then said seriously, "The cost of production in our factory in Detroit is really high, mainly because of the rise in labor, the profit per car is very low, in the past, because of the average sales, the profit of the car company is about 1,500 US dollars for a car, if the configuration is low, our profit is less than 1,000 US dollars, plus the money to subsidize the dealer, the profit of many cars is as low as 50 US dollars or even a loss." But now we are using a fully automated production line, and the local tax is preferential, we have a tax subsidy, at the same time because of the significant reduction in labor costs, the cost of our production of a car is at least 40% lower than before, if the later according to the normal tax rate, our cost is also 32% lower than before, calculated down a car more than about 3,000 US dollars in profits, but there is one aspect that pushes up our costs, that is, the proportion of research and development and the cost of parts increased because of vehicle modification, of course, because we are closer to the origin of auto parts, so the cost of parts procurement has also been reduced, two offsetWe've probably reduced our overall costs by about 25 percent, which means we've been able to make an extra $2,500 in profits. ”

Grace now understands what Liu Yi means, the higher the profit of the car company, the higher the tax paid, in order to reduce the proportion of tax payment, the part of their external expenditure is not subject to tax, and as long as the car company will distribute the profits to employees for welfare, and a large amount of investment in research and development, to do low car company profits, in fact, there is not much tax to pay, the boss originally planned this, he did not expect that the production cost of the new production line will be reduced so much. "But boss, the cost of building our factory should also be taken into account. ”

"If it is to do tax treatment, of course, it must be counted, but our internal accounting can first eliminate this part, as long as we can maintain our sales, this part of the money will be earned back sooner or later, if we can't sell a car, then what to make money, survival is a problem, our current fundamental problem is to live first." ”

Liu Yijiong looked at a few people with a bright eye, "Only by solving the problem of survival, we will consider the problem of making money, as long as the money is not lost too much, I can afford to lose, of course, I can't lose forever." When we have our own sales network, we naturally don't have to invest money in this area, we naturally want to give others benefits when we ask for help from others, or who helps us, but when we have the ability, the market is naturally our own decision, and we don't need to look at the eyes of others, which is the basic way to survive. Liu Yi said with a smile.

"Boss, if you are willing to invest money in survival, we can also unite sellers and used car dealers, one collects and one sells, and they can share the money. Grace said.

Liu Yi was quite surprised, this kid will draw inferences from one another, amazing, "As long as it can be sold, this clause is given, just for your reference, as for how to use it, I believe you can find more good ways, and being flexible without violating the law is what sales do." ”

"Yes, boss. "Grace has been recognized by the boss, which means that there will be a good bonus this year, as long as they complete the sales task, and there is growth, according to the company's regulations, their bonus is good, in Chrysler company has not gotten a decent bonus for a long time, before because of sales, the income is not high, only buy hundreds of thousands of vehicles a year, the overall income is only about two billion US dollars, low profits are difficult to pay bonuses, now it is completely different, two models of more than 100,000 is a proper thing, Grace estimates that at least 200,000 units can be sold this year, which is already a very high value, can be regarded as the highest sales volume of the Jeep brand, and the bonus is naturally a large amount, the company may also give them a salary increase, which are all benefits that can be seen in the future, and he has strong confidence in Liu Yi for this matter.

"Okay, Cage, there aren't too many sales things, mainly sales channels, what about you? Our own production plant has just been established, and there are only two lines running at present, how is the production going?" Liu Yi asked seriously.

"Two production lines, can meet the production of about 5,000 vehicles a month, this is still because we are on the fully automated production line, improve the efficiency of production, but because our quality inspection process is stricter than before, so the efficiency of production has been the peak here, the good news is that our third production line will start production in a month and a half, the output will increase, here we have a total of five production lines, the final production capacity will reach about 12,000 vehicles a month, can not meet the requirements of production, especially the increase in demand in Europe, our production is a little tight, we can not meet the domestic we can not meet now, can only partially satisfy, can we ask Chrysler to help us with production, increase our production capacity. Cage said helplessly.

"There is no problem with asking them to help produce, the key is whether the quality of their production can meet our requirements, I would rather sell a little lower, but also to ensure our brand image, quality is the guarantee, this can not be done, it will not be able to do large enterprises in the future, now it is just a pain, in Europe we are talking, to see if we can buy a few car production plants, to meet the demand there." Liu Yi nodded to understand what he meant.