420 Crazy! Breaking 2.8 billion in 14 days
There are very few cases of 'film legislation' in the Internet era in the 21st century.
However, in the last century, the emergence of movies itself carries a multi-layered meaning, entertaining the public while also speaking out for some unfair social status quo.
At present, all over the world, the more famous events promoted by movies to promote legislation include whale hunting, child abduction, theft of cultural relics, and so on.
But at the beginning of this year's China, a movie called "I Am Not the God of Medicine" was born, because the problem of 'sky-high medicine' reflected in this realistic film has caused overwhelming discussions in society.
After the fermentation of public opinion, the matter was finally noticed by the leaders at the national level, and they quickly responded.
It's not just a simple response, it's implemented in the policy itself!
After responding to this matter, the leaders held a special meeting to propose a solution to the problem.
At this high-profile meeting, the country decided to implement zero tariffs on imported anti-cancer drugs and encourage the import of innovative drugs, speed up the approval of new drugs that have been marketed overseas, implement price reduction measures for anti-cancer drugs, and strengthen the supply guarantee of shortage drugs.
Since March, the state has reduced tariffs on 28 types of imported drugs, including commonly used drugs for the treatment of cancer.
It should be taken into account that because of the rampant drug dealers and the controversy of price hikes exposed by "I Am Not the God of Medicine", the meeting also proposed strict supervision to squeeze inflated drug prices in accordance with the law and protect the people's right to life.
After the meeting, the leaders also made a special trip to a foreign-funded pharmaceutical company to include drugs in medical insurance and implement government procurement, hoping that the prices of drugs for major diseases such as anti-cancer drugs produced by the pharmaceutical company could be more favorable and fair.
It can be said that this New Year, the social problem of sky-high drug prices was triggered by a movie and finally solved.
Such a development trend made a large number of netizens stunned.
Wei Xun ...... It's really a.
And of course, "I Am Not the God of Medicine" has also rushed out of the newspapers and periodicals of the entertainment media, and frequently appeared in the pages of professional newspapers and periodicals such as people's livelihood, society, and justice.
People call it the 'medicine god effect'.
Because of this incident, the limelight of "I Am Not the God of Medicine" completely dominated the entire Spring Festival schedule, and the media reported and praised it like crazy, and the entire Internet was cheering and boiling because of this incident.
"A milestone leap in the Chinese film industry: "I Am Not the God of Medicine" promotes legislation and speaks out for social events!"
"The cancer patient group wept and thanked the country, the public opinion for helping, and the "I Am Not the God of Medicine" for speaking out for patients!"
"The achievements of films are not limited to box office and awards, but also have an impact and promotion on society. In the past, "Chainsaw" drove Chinese films to break out of the world, and then "I Am Not the God of Medicine" spoke out for cancer patients, and Wei Xun set an example for all filmmakers!"
"I Am Not the God of Medicine" was named and commended by the Film Bureau, and the official encourages the filming of realistic themes, and will give subsidies and rewards to the movies that the people want to watch. ”
It can be said that when a movie's discussion and box office are exploding, and it also promotes the legislative process, this movie is enough to be a masterpiece.
What's more, "I Am Not the God of Medicine" is amazingly high-quality in terms of story, shooting, or actors' acting skills.
Therefore, Wei Xun, who already had a super high national degree in China, after this incident, his status jumped a lot.
And because the attention of "God of Medicine" this time is too high, even if Wei Xun wants to continue to hide, he has to stand up and respond by enthusiastic netizens and the media.
On the second day after the country decided to pay attention to the anti-cancer drug incident, Wei Xun landed on the express news that he had not used for a long time and posted such a paragraph.
@卫勋:
"The God of Medicine" is a very tragic story, but fortunately, we have a good ending in reality.
I am honored and grateful that a film can reach such heights.
It is a privilege to be given such a meaning to help some groups solve their primary difficulties, and of course, I am grateful to everyone for speaking up for the 'sky-high price of medicine' and the cancer patient community.
You are all gods of medicine.
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is such a simple paragraph, but it made many netizens sad and moved.
"I'm a cancer patient, and I've been crying when I watch "I'm Not the God of Medicine" because it's really not easy. Thank you Director Wei for speaking up for our group, I am here to comment for nothing else, just to tell you that I can afford to take medicine again yesterday, and I can live. ”
"I don't even want to praise you now, because one word of awesome is not enough, Director Wei, you are really good!"
"Medal Media's Cancer Patient Foundation has been established, and for every movie ticket bought for "The God of Medicine", Director Wei promises to donate two yuan. And "I Am Not the God of Medicine" itself is a very good movie, everyone must support the genuine version. ”
"Director Wei, how can I donate to the Medal Cancer Patients Foundation, we also want to do our part. ”
"In the past seven or eight years, we, as fans, have watched you go from the traffic of the whole network to the successful transformation of high-grossing commercial films, and watched you win many praises for being the actor. Now you are even more powerful, you have begun to break into the international arena to win glory for the country, speak for the society, and become a strong idol with a sense of social responsibility, which is good. Wei Xun, please continue to shine brightly, your fans will always follow in your footsteps and always be proud of you. ”
Wei Xun's newsletter attracted hundreds of thousands of comments in just a few days.
There are cancer patients, passers-by, fans, fans, and film and television peers, and they speak sincerely, and those who watch it are infinitely emotional.
And in this unprecedented heated discussion, the box office of "I Am Not the God of Medicine" has also begun to completely usher in an explosive period.
It is indeed an explosive period!
Since the single-day box office of "The God of Medicine" broke 400 million in the fourth day of the first year, "The God of Medicine" has continued to break 400 million in three days.
When the first week ended, "God of Medicine" frantically harvested 1.8 billion at the box office under the stunned gaze of countless people.
After the Spring Festival ended, the office party returned to work one after another, and the box office market began to shrink sharply, but even so, "The God of Medicine" still firmly locked the single-day box office champion, and the box office soared rapidly with a box office of more than 100 million per day.
On the eighth day, 2 billion was easily crossed.
On the fourteenth day, that is, at the end of the second week, the total box office of "I Am Not the God of Medicine" rushed to a crazy 2.8 billion!
This strong achievement made the scalps of the high-level executives of film companies such as Dynasty and Huaying tingling.
Because by this time, everyone is aware of one thing.
In the history of Chinese films, another new box office record is about to be broken by the same person again, and this record is an existence that many film company capitalists once dared not imagine.
That is, 3 billion.