Chapter 42: Can You Find the Problem?
In the early morning of the next day, Iori Uemura announced the ratings of the second episode of "Wonderful Things in the World" in the studio - the highest rating of 5.29%, which did not fall but rose, and attracted a round of cheers and applause.
The three giants of the creative team got together to watch the ratings report again, and after studying it for a while, they found that it was stronger than the first episode, reaching 2.7% in the first five minutes, and the fluctuation was relatively stable, it should have been someone who started chasing the drama, and soon the boring wandering viewers in the middle of the night came again, reaching the highest rating of 5.29% at the end of the episode, and then there was a slight drop, and finally closed at 4.99%.
Fujii Arima looked at the ratings curve and sighed, "It's about the same as expected." ”
The average time-sharing rating of 3.52% in the second episode is much higher than the 2.27% in the first episode, but that was before "Horror Sickness" left a super mud pit, and the ratings of the first half hour of the season were too low, only 0.7%~0.9%, which seriously lowered the average value, in fact, the audience was far higher than this, and the 2.7% on the air this time is proof, but looking at the growth curve, after the ratings reached a certain height, they immediately stabilized, and the number of viewers increased very slowly.
For example, from the perspective of the highest ratings, it was 5.01% last time, and 5.29% this time, indicating that the first episode is quite good, absorbing almost the free audience, and it is difficult to have a qualitative improvement in a short period of time.
Of course, in the past, the average rating of 3.52% was estimated to be enough for Iori Murakami and Arima Fujii to feel excited, but now that I think about it, the target for the final season is set at 20%, at least more than 17.1%, even if this growth rate can be maintained, it is far from being able to achieve it, and it is a bit inexplicably disappointed.
There are some things that you haven't thought about, but you really think about them, and you really want them......
"We have 10 weeks left, don't rush. Rin Chihara looked at the ratings report and casually comforted him, he was not surprised by the ratings. "World Wonderful Night" in the original world lasted for several seasons before its popularity exploded, and then moved to prime time and changed its name to "World Wonderful Story", which shows that word-of-mouth diffusion is also a process, and it is quite slow, even if the first episode is good-looking, it is difficult to have a blowout in the second episode, which is currently normal.
The key was whether he could speed up the process - he didn't want to be in the mud pit of the night hours, which was almost the graveyard of TV shows.
Fujii Arima nodded, no matter how much it rises, it rises anyway, it's better than falling, he is a little inexplicably lost and has nothing to worry about, and turned to Murakami Iori and asked, "Idol side, how's it going?"
He is also ready to fight, and implement the "bad idea" of Rin Chihara well, and see if the situation can change significantly.
"I'm going to let them report tomorrow or the day after tomorrow, what time does Fujii-kun think is the right time?" Iori Murakami has already completed all the preparations, and at the same time, he is also in the process of reducing the swelling and laying the foundation for next week's swelling.
Fujii Arima shook his head with a bitter face: "Try to let them come early, it's best to come now, I'll call that kid from Yoshizaki back and give them more talk, otherwise I'm afraid of ...... when I get on the set."
"Okay, I'll get in touch in a moment. Iori Murakami respects the workplace rights of her two companions, and she responds to it in one bite, and she basically focuses on the director on the arrangement on the set, and puts herself more in the position of a team coordinator rather than a leader.
She was about to break up so that Fujii could get back to the set quickly, but she didn't forget Rin Chihara, turned her head and asked, "Chihara, what else do you have to say...... Well, what are you still looking at, and do you have any questions?"
Rin Chihara raised the ratings report and said casually, "No, I just found something interesting." ”
"What's interesting?" Iori Murakami stretched his head, thinking that he had some kind of whimsical idea, but when he looked at it, he saw that he was looking at the all-day ratings rankings.
Rin Chihara pointed to "Konosuke on the Field" and said strangely, "Do you know what happened?"
"Konosuke on the Field" is scheduled on the same day as them, and he remembers very well that he was the second in the country on this day last week, and he can poke the first horse at any time, with the highest rating of 20.2% and the average hourly rating of 18.77%, quite good opening results, there are signs of national hot dramas, and it stands to reason that the final season is qualified to touch the 30% hot drama line, but the data of the second episode fell sharply, the highest rating dropped to 18.71%, and the average rating was only 15.8%, which is a bit strange.
Although it is still much higher than them, the schedule is different, and the basic requirements are not the same, such as Monday prime time, ordinary day eight o'clock file and nine o'clock file, morning file, noon file, and weekend file all have bottom-line requirements, such as the eight-o'clock schedule taken by "Konosuke on the Field", 15% of the ratings are the passing line - during this period, the national hot drama can reach more than 40% of the ratings, if it accounts for this time period but is lower than 15% This line is not worthy of being the face of the five major TV stations, which seriously affects the reputation of the TV station, and the possibility of being stabbed is extremely great.
This time it fell by more than 3% of the time-sharing average, from the seedlings of the hit drama to close to halving, this is still rare, far beyond the conventional, Chihara Rin is afraid that there are any special circumstances in this world that he doesn't know, and the plan for the future will go wrong, so he is very interested, and he can't help but want to ask.
It's just that Murakami and Fujii didn't cooperate, took a look, said "I don't know" and packed up their things and left-this screenwriter shouted to work hard and drew a cake for the boss, which added a lot of workload to us, a lot of trouble, and I have the leisure to take care of other people's affairs, so I don't have to pay attention to him.
Fujii Arima continued to direct the shooting, and by the way, he sent someone to call back the assistant director for the dead ghost, and Iori Murakami went to call the idols to report, and first asked the assistant director to make up for these tool people who had no acting skills.
Rin Chihara couldn't get an answer, and he was always a little relieved in his heart, so he sat behind the director for a while, got up and went back to the headquarters, summoned his ninja miscellaneous assistant, and asked, "Shiraki-kun, can you find the first two episodes of "Konosuke on the Field", I want to watch it." ”
It doesn't matter how many episodes have already been broadcast, it's legal for ordinary viewers to record at home, as long as they don't sell it, it's fine, let alone on a TV station.
Bai Mu Guima was not embarrassed, and respectfully answered and went to borrow it.
Soon, he came back with a small TV, VCR and other things, and the TV station also had no shortage of these things, and the crew itself had several sets, and then quickly connected the electricity and put on the video.
Rin Chihara sat down behind his desk and looked at it intently. Although he hates Jiro Ishii a little, but really speaking, that person is a little crazy at most, there is no deep hatred between the two sides, and there is no direct conflict of interest, so he is not gloating - he is not so boring, even if the eight o'clock slot is empty, it will not be his turn, and that time period is one of the important faces of the TV station, the main battlefield of the ratings share fight, and there is no possibility of handing it over to the newcomer.
He just wanted to see if the other party had fallen into some inexplicable pit, in case he would fall into it in the future.
He calmed down and looked at it, Bai Mu Guimu made him a cup of coffee, then hesitated for a moment, and followed suit.
This drama has only aired one or two episodes so far, the plot has not fully unfolded, the plot is relatively simple, and Rin Chihara will also fast forward in some irrelevant places, and soon I will finish watching two episodes, and then I will frown and think about it.
There's nothing to say about the plot, it's decent, it's probably a romantic drama dressed in the skin of history, and the love-hate entanglement with several women during the rise of the wild samurai - the protagonist has a bit of Kinoshita Toyoshiro's meaning, but the ambition is not as monkey as that, and the color heart is ten times better than him.
There is no big problem with the direction of the audience, bloody love can attract female audiences, and violent factors such as white-knuckle intersection and battlefield rush can satisfy male audiences, and the audience is still quite wide.
There is nothing wrong with the rhythm, it seems that the plot is not shocking, but there is foreshadowing everywhere, the sense of expectation is created enough, and several turns are very natural, which should attract the audience to continue watching.
So, it's not a problem with the script, but the director seems to have no problem shooting, the storyboard is very old-fashioned, the narrative is clear, the details are comprehensive, and the actors are all first-class, at first glance, it is an old drama bone, and the acting skills are basically no problem, but I just look at an indescribable sense of depression, it is difficult to concentrate, and I am very tired to watch, what is the reason for this?
This drama made Rin Chihara, the traveler who came in 2019, stunned, and after thinking about it, I can't figure out why this drama is so boring!
It doesn't make any sense!
But there is no doubt that it is because of boredom that a large number of viewers who abandon dramas will appear - 99% of the audience only cares about whether the drama is good or not, as long as they find that it is not good, they will not hesitate to pick up the remote control and change the channel, and then look for a program that can help them pass the time, there is no loyalty at all, and the abandoned drama, they will basically never watch it again.
TV series, every episode has to be filmed with trepidation, and the creative team is under great pressure, this is not for no reason, once there is a major mistake, you can't change it after you finish broadcasting, and the lost audience will never come back, and there are very few cases that can glow with a second spring, which can almost be said to be rare.
This drama is over, Rin Chihara can almost assert that the only hope for salvation is in the next episode, and the next episode must have been filmed, it is estimated that in the crew of "Tian", the creative team is discussing like crazy, preparing to reshoot and recut the third episode.
This is almost their only chance, and I don't know if they can take it, but can they find out what the problem is?