Meng Fan's endorsement has always attracted much attention, first, no matter which Olympic favorite champion has this treatment, Meng Fan is hot this time and can't be hotter anymore, second, Meng Fan has never had an endorsement before, and third, there is a publicity team to promote the heat.

has pushed Meng Fan's first endorsement to the top several times, and the rhythm has triggered several waves of discussions, discussing who Meng Fan's first flower is.

After Huaxia Glory, a well-known communication company in Huaxia, announced Meng Fan as the global spokesperson of Huaxia Glory mobile phones, there was a heated discussion on the Internet, #孟凡代言华夏荣耀#, #五金荣耀#这两个话题立马出现在了围脖热门上.

And after Meng Fan's endorsement fee was rumored, there was immediately another #Meng Banyi# hit.

The endorsement fee is 50 million!

This definitely refreshes the record of Chinese celebrity endorsements!

Prior to this, the highest endorsement fee for celebrities in Greater China was 20 million / year, and two people had won such sky-high contracts, one was Jackie Chan and the other was Dong Chou.

And 50 million is also the highest endorsement fee given by Huaxia Glory so far, including the invited foreign stars, and before that, the highest endorsement fee for Huaxia Glory was football superstar Messi, 44 million in two years.

In terms of single endorsement fee, Meng Fan can be regarded as entering the ranks of the top endorsement fees of global sports superstars this time, of course, the ranking is still a little lower, and there are still many superstars on it.

In recent years, the top 10 highest-grossing sports circles have been dominated by football, basketball, tennis and golf, with the latter two accounting for far more than the first two.

Looking at the world, Meng Fan's 50 million endorsement fee this time is considered top, but it can only be regarded as the bottom in the top, but in China, it is explosive.

The key is that this is just the first endorsement, and everyone knows that Meng Fan will definitely accept other endorsements, and Meng Fan's commercial value is bound to become the highest among Chinese athletes and one of the highest among all stars in Greater China.

In addition, in addition to giving Meng Fan a sky-high endorsement fee, Huaxia Glory will also sponsor all of Meng Fan's activities - non-exclusive, including sponsoring the three national teams of lifting and wrestling.

Regarding Meng Fan's sky-high endorsement this time, the hot discussions on the Internet are mainly based on the attitude of "welcome" and "congratulations", and they all feel that Meng Fan deserves such a high endorsement, compared with other popular traffic stars, netizens obviously recognize Meng Fan as a sports superstar.

Of course, the sky-high endorsement of popular traffic stars is also a kind of market recognition, and it can't be said that there is really anything wrong, but the vast majority of passers-by are not very recognized by this kind of market recognition, so there is controversy.

In addition, for Meng Fan's first endorsement is Huaxia Glory, netizens are also applauding. After the athletes become famous, there are too many endorsements and broad-mindedness, almost mainly foreign brands, which is nothing wrong, but if it is an endorsement of domestic products, the Chinese people are naturally happier.

Many netizens said that Meng Fan and Huaxia Glory have a face, both of them are the existence of winning glory for the country, Meng Fan, who has the nickname of Huaxia Meng, is worthy of the four words "Huaxia Glory", and the Huaxia Glory brand is also worthy of hardware "certification".

- #五金荣耀#这个热门也就是这么出来的.

......

The contract is signed, all the procedures are completed, and Huaxia Glory immediately finalized the relevant itinerary with Meng Fan for shooting advertisements, the sooner the filming is completed, the sooner the advertising is launched, the greater the benefits for Huaxia Glory, as for the quality of advertising, it must be the top team in the industry to escort.

Within a few days, the first advertising poster came out, almost overnight appeared in bus stations, subways and many other public places in major cities, the content of the poster is very simple, Meng Fan is holding the latest Huaxia Glory mobile phone, and the advertising slogan has even been guessed by netizens - the hardware glory in your hand!

The advertising slogan is very simple, nothing innovative, but it is very easy to remember, and it is also very in line with the style of Meng Fanlai's endorsement, and everyone has the same reaction after seeing it - well, yes - the integration of image spokesperson and brand culture is perfect, and the recognition of consumers is very Austrian, which is stronger than anything else, and it is also what merchants are most happy to see.

After Meng Fan's advertising poster came out, it made another wave of headlines and hits, one is that this is Meng Fan's first advertising poster, and the other is that the picture is too beautiful Everyone wants to see more.

On the same day, Vogue's September issue was released — much later than usual, the September issue is the most important issue of the year, and this time it sold much better and better than usual. Of course, sales are secondary, and the important thing is the number of times Meng Fan's double covers have been reprinted and the exposure and attention of this journal.

......

"Dean, why are you free today?"

On the second day after completing all the advertising shooting, Meng Fan was training in the special training room of the Fengji Martial Arts Hall, and when he saw the person knocking on the door and coming in, he let go of Lao Hei, who was locked on the ground by himself and tried to remove the lock.

"Haha, I'll see if you've fallen behind in training. ”

Of course, Dean Zhan knew that Meng Fan was here before he came, and to be honest, Meng Fan had resumed training much earlier than he had imagined. He is also a champion athlete, and he has brought out champion athletes, knowing that there will be a period of time after the Olympics that they need to participate in various activities, even if they have training, they are just to maintain their physical condition, and Meng Fan should be busier than everyone else, but he is still very relieved to start resuming training so early.

Meng Fan took a sip of water and asked with a smile: "There must be more than this, right?"

"I don't have anything to do, but Lao Xiao has something to ask you about, saying that it's hard to say on the phone. Dean Zhan took the water handed over by Lao Hei and said thank you, didn't unscrew it, held it in his hand, and continued: "Lao Xiao said that there will be a judo team over there in neon over there for a while to communicate and learn with the Huaxia judo team, ask me about your itinerary, and see if you have time to participate." “

Meng Fan asked, "When?"

Dean Zhan did not answer the time directly, but said what Xiao Yunlin explained: "This time, our national judo team has achieved very good results in the Olympic Games, but to be honest, there is still a certain gap between the overall strength and the neon team, especially at the small level. Neon is a country of judo, whether it is technical tactics or training system, it is still more advanced, more scientific and more targeted than our country. ”

"I heard Lao Xiao say that there were exchanges between the two countries in the past, but the exchanges were not equal to Huaxia sending team members to study in Neon. This time, our judo team has achieved such results, which can be regarded as an opportunity to communicate with the neon team on an equal footing, which has played a lot in the development of judo in my country, and the center and the sports federation have also paid special attention to it. ”

After that, I said the time, from the 23rd to the 29th of September, a week.

Meng Fan is also a sports person now, and he is still very clear about the importance of exchanges between powerful countries in a certain project. As for his "Meng's tactics", they must have played a certain role in facilitating this exchange, but the role was not very large.

People in the industry know that the technical and tactical actions of the "Meng's tactics" can be seen from the field, and the key lies in the training method, and the core of the training method of this tactic is Meng Fan, without Meng Fan's personal guidance, even if the whole is learned by neon, the benefit is less than 1/10.

Of course, this time the neon judo team came to China for exchanges, and Meng Fan must have played a great role, even a decisive role. To put it bluntly, the purpose of the neon exchange is aimed at Meng Fan, and what he wants to learn is also on Meng Fan. As for whether Meng Fan is willing to participate in the exchange, and how much content he is willing to share it, the neon team is really unsure.

"I obey the center's arrangement, and I will definitely adjust the time to come out, but seven days is not guaranteed. ”

Meng Fan has nothing to refuse this arrangement, and the biggest benefit will only be Huaxia Judo.

After Xiao Yunlin finished explaining the matter, Dean Zhan and Meng Fan began to chat, which mentioned that the Zhejiang weightlifting team received a huge sponsorship fee a few days ago, saying that this is the largest sponsorship fee received by the Zhejiang weightlifting team so far, and a sum can replace the equipment and facilities of the entire Zhejiang weightlifting team and ensure the sponsorship fee for training and activities throughout the year.

At the same time, the Zhejiang wrestling team and judo team also received the highest sponsorship fee in the team's history because of Meng Fan. In this Olympic Games, Zhejiang Province won the most gold medals, and the sponsorship after the Games was also the most in the country.

Part of this sponsorship is aimed at Meng Fan, because next year is the National Games, when Meng Fan will represent the Zhejiang provincial team, the economic effect of sponsorship will naturally come out, and it can't be compared with endorsement, but it is still very cost-effective. Even if Meng Fan does not participate in the competition at that time, it is not too much of a loss, and there are still many champion athletes in Zhejiang Province.

"When are you going to practice?

After chatting, Dean Zhan finally said the most important task of the trip, touched the eight characters and said with a smile: "My lover said that the two of us are also half a master and apprentice, and it has been so long, and I haven't brought you back for a meal, which is not appropriate." Let me ask you if you have time in the evening, and if so, go to the house for a light meal and recognize the door. ”

After speaking, he laughed again, and didn't hold back, "Hey, you said that I was forced by my wife and children at home to chase stars for them, and it's not much, right?"

Meng Fan understood, and said with a smile: "If you want to say that, but you blame me for not being sensible and didn't come to visit earlier." What time is it, I'll definitely go!"

After returning from training, Meng Fan brought a souvenir, not only by himself, but also with Wu Tong, who respected Dean Zhan very much, and also attached great importance to this visit.

At that time, there were also Senior Brother Xiaoshi, and the two of them were also there, and the meal was very happy.

......

It seems that everyone is waiting for Meng Fan to finish filming the advertisement, after occupying the dean, some people came to the door, some were invited to attend the event, some were on the show individually, some were on the show with the national team, and some had already begun to launch the second wave of endorsement invitations without waiting for the one-month deadline.