Chapter 185: Hitting the Street
Finding that Hakuma Ninko's trip seemed to be coming to an end, Chihara Rin couldn't help but be eager again, and in the following letters, he was very enthusiastic to introduce the scenery of Kitakyushu Island to Hakuma Ninko, tempting her to hurry towards the Hakata area - the Hakata region is in the northern region of Kitakyushu, Hakuma Ninko traveled there, and it was time to return to Tokyo to be honest, right?
He thought it was beautiful, but it was a pity that Baima Ningzi didn't eat this set, and he had a good idea, so he traveled slowly from south to north, sending letters every time he arrived at a new place, and only after receiving a reply from Chihara Rin did he continue to the next destination.
She is a very smart woman, and she probably guessed what Chihara Rin was thinking about, but she didn't feel disgusted, but she wrote back and jokingly warned him to pay attention to his body, don't be hospitalized again, she doesn't want to serve the sick anymore, and Chihara Rin relied on her to see, and casually promised that she was currently sleeping at least ten hours a day.
Hakuma Ningzi naturally didn't believe it, but she couldn't say anything, after all, Rin Chihara didn't let her stop traveling, and she was embarrassed to let Rin Chihara really sleep ten hours a day.
The letter between the two people slowly changed from telling each other about the current situation to half talking about things, half stumbling and joking, and as the two of them talked and laughed in the air, intrigued, seemed to be affectionate and ruthless, the time soon came to the end of June, the spring file was about to end, and the summer file was about to begin.
The filming of the five dramas can't be said to be smooth, the stall is big, there will be problems if there are no problems here, there will be problems, and it is inevitable that there will be stumbling times, but the shooting progress is basically kept within the plan, at least not too much time is wasted, and the effect, except for "Homeless Child", everything else is inevitably a little flawed, but fortunately, everyone in the Japanese drama is catching up with the schedule, it is purely a comparison with each other, and Rin Chihara feels that it is not a big problem.
At the end of the spring schedule, various TV stations began to reveal the main programs of the new season to the outside world, on the one hand, to warm up in advance for publicity, and on the other hand, to show their muscles and deter competitors from trick-or-treating.
Naturally, Kanto United Television also has to announce it, but if it is not announced, it will not work, the audience needs to know the program schedule, and it also needs to be promoted.
According to the plan, Rin Chihara put "Homeless Child" on Friday night at 8 o'clock, followed by "Human Observation", to ensure that the crown of the sun on Friday night would not be lost;
"Cold and Warm World", a family drama, he put it on Tuesday night at eight o'clock;
"Xiang Bang" was placed at eight o'clock on Wednesday night as a mystery drama;
"The Suits" is a professional drama that was placed at eight o'clock on Sunday night;
"Obstetric Doctor Hongniao" was placed at eight o'clock on Thursday night;
He has his ideas in such a schedule, and it is also the result of brainstorming with Iori Murakami and others.
Before the advent of the Internet, people didn't have much entertainment at home, basically watching TV, and in terms of evening hours, the best time to watch was Monday, followed by Saturday, and then Wednesday.
Why these three nights are the best, everyone has analyzed many reasons, but what is the real reason, no one dares to say, but according to the data, these three nights are the best, and further down, it is Friday, Thursday, Sunday, Tuesday - Sunday is a rest day, but the evening ratings base is poor, which should be beyond the imagination of many ordinary viewers.
Monday night time slot ratings have the best base, but this is also one of the main battlefields of the four major commercial stations, especially Sakurajima and Tokyo Broadcasting TEB are secretly fighting for control of this night, and there must be a large number of big productions here every season, and Rin Chihara and others think that a group of cannon fodder has not yet been qualified to stir up, so they simply give up on Monday night.
The same is true in the Saturday night period, the fierceness of the competition is second only to Monday, and Chihara Rin has no idea of interfering in to stir up the situation for the time being, so he stuffs a TV series every night except for these two days, just to gain a preliminary foothold, so as to be the pilot for the main force of the autumn elite to facilitate drainage - only one TV series can't compete for the championship of a certain evening period, and he didn't want to complete the task in the summer file.
Of course, Kanto United does not have no programs during these periods, but those programs are either TV shopping or small garbage, and if he really wants to compete for the championship, he even needs to complete the foreshadowing himself.
As soon as the program schedule of Kanto United TV was announced, Sakurajima and other four major commercial stations were more vigilant, everyone was doing this business, no one had to think carefully, Chihara Rin was obviously ambitious, and he didn't stop occupying the Friday night slot, and wanted to infiltrate other time slots, and suddenly the four major commercial stations invariably began to improve the strength of the eight o'clock file in the evening time, or supplement the budget to increase manpower, or simply replace it with a big-budget new drama, ready to slap Chihara Rin back again.
As for the Friday night slot, this season's four major commercial stations are significantly less interested in running and engaging in vicious competition, and Rin Chihara's words this time are full of power, after all, "Homeless Child" is his main drama this season, which can't be hidden, whoever wants to compete with his main drama must weigh it carefully.
Mt. Fuji and Asahagi did not send out the main major production at 8 o'clock on Friday night, and each threw out a low-cost small program, and the intention to give up is very obvious. The normal schedule of Tokyo Broadcasting TEB has not changed, and it has an ordinary program, only Sakurajima TV is not very convinced, and still has a big production here - Sakurajima TV, the future hegemon, seems to have begun to show ambitions, and wants to occupy a dominant position in all time periods, and no one is allowed to sabotage it to challenge the overall situation of NHK.
The Big Four are waiting for the time other than eight o'clock on Friday, and Rin Chihara is also looking at the schedules of the four major commercial stations, assessing the strength of competitors, but how to say it? Except for "Homeless Child", the other four dramas do not have any big advantage, not to mention the opening of new dramas, without any audience accumulation, it is estimated that they will be hung up and beaten in the early stage.
He put down the information in his hand, glanced at Iori Murakami, and couldn't help but comfort: "Relax, this is all expected, as long as you get through it." ”
Iori Murakami nodded calmly: "I understand, Chihara." ”
She said she was calm, but Rin Chihara looked at her face and sighed a little - do you understand why it's still swollen?
Facing the start of the drama and about to produce results, Iori Murakami's old illness recurred, her eye sockets were deeply sunken, and her whole face was slightly swollen, and she herself knew it, she noticed Chihara Rin's gaze, touched her face, and sighed: "Don't care, it's just that I've been too busy lately, and I've been a little sleep-deprived, and I drank a little more alcohol last night......"
She was mentally prepared, but before it happened, she still had a fluke mentality, hoping that the four major negligences or something could be successfully stolen by them. It's just that looking at it now, the Big Four are not stupid, not only are they not negligent, but they are ready to fight, redouble their seriousness, and are ready to take advantage of the advantages accumulated in the evening hours before to give them a head-on blow, so that they can go back from where they came from.
No matter how she looks at these four dramas, the prospect is not good, the probability of hitting the street is extremely high, and fighting four dramas at a time, the pressure is as heavy as a mountain as long as she thinks about it, and she can't sleep when she tosses and turns in bed - for ordinary producers, it is enough to hang herself in one drama, and if you pounce on four dramas at a time, it is useless to have any psychological preparation, and it will be swollen.
It's hard enough to think about investing a lot of energy, a lot of time, a lot of money, and not getting a return.
It's just that this is Chihara Rinren's plan, and I asked for her opinion at the beginning of the implementation, after all, how can it be so easy to compete for the season crown, at this time, she can't say anything frustrating, and she doesn't want Chihara Rin to mention her face more, so she immediately changed the topic: "The publicity work of the new drama has been rolled out, the advertorials that should be sent have been sent, and the programs that should have been on have been released, but the effect is not very good, the four major ones are currently focusing on the promotion of the evening show, everyone is working hard to promote, and I feel that they cancel each other out...... Do you have any other thoughts on this?"
She said and handed over a few survey materials, her eyes were a little expectant, and Chihara Rin glanced at it, and found that the audience really did not have high expectations for the new drama, about five TV stations have been around the evening time in the past week to carry out publicity, the audience's energy has been seriously dispersed, look at this is good, look at that good, it seems that no one is good, but in the end, none of them are good, which means that everyone's publicity funds have collectively been lost, and the situation is still in a state of balance.
And the propaganda is in a balanced state, which is a big disadvantage for those who start new dramas, after all, the old dramas of other stations have a fan base, and there are no people who start new dramas, so they have to start from scratch - this is still thanks to the blessing of Rin Chihara's audience appeal, and they can gather some drama fans by themselves, otherwise they will have lost in the targeted propaganda war.
Of course, there are not no bright spots, the Prince Charming and Crane reciprocation series planned by Hitomi Konoe has a very good response in "Human Observation", which makes the actors and actresses of several dramas show their faces once, and the audience is very impressed, and the survey in this regard shows that the audience who have watched this series has expressed a full sense of expectation for the new drama in which the actors and actresses participated, and they want to see how they perform in the series.
However, relying on this bright spot alone has limited impact on the overall situation.
Chihara Rin put aside the investigation materials after a few glances, shook his head and said, "That's fine, there's no need to do more." ”
This is a collision between the overall strength of the five TV stations, and it is not a problem that can be solved by playing a little trick, and the ratings will eventually fall to the work itself to speak, and it would be very good if the publicity could not be lost.
It must be difficult in the early days, and the only thing that needs to be done now is to stick to it and unswervingly implement the plan - even if it is cannon fodder, it is also cannon fodder carefully selected by Rin Chihara, and the vitality is very tenacious, as long as you persist until the end of the season, you can reach the ratings passing line, which is enough.
Iori Murakami has done her best, she has done everything she can, since Rin Chihara doesn't have a better idea, it really can only be like this, sighing: "Now I can only wait for the broadcast." ”
Rin Chihara nodded slowly.
Yes, everything that can be done has been done, and now it is indeed time to look at the results, and it is estimated that there will be a wave of street fighting.