Most of the time, people do not express what they say, but the desire to be understood and recognized. More precisely, it is the desire to escape from some kind of loneliness.

You must know that people are bordered, and what can be told is often only one-sided Chenguang, one or two human affairs, and what can be said is actually not the deepest loneliness in the heart.

Zhao Fusheng is such a person.

He's lonely, he's confused, he's turned into this world, he's trying to prove that he's been here, he's left traces, so he's hungry for success.

And now, he's finally taking his first steps towards success.

In fact, from the very beginning, Zhao Fusheng knew that what he could do was to live in the present and grasp every opportunity now.

Life always has to experience some failures, going out the wrong way, falling in love with the wrong person, choosing the wrong direction for work, and so on, so halfway through the journey, after half a life, we find that it is some mistakes that cannot be turned back and cannot be solved.

At this time, we must show the courage of a strong man to break his wrist and say goodbye to the past, so as not to lose the future.

Cherish all encounters and respect all losses.

Zhao Fusheng walked on the way back to school, and his steps were much brisker.

"Are you in a good mood?" Zheng Yao looked at Zhao Fusheng with a smile.

"Aren't you the same? Zhao Fusheng shrugged his shoulders and said lightly.

At this moment, there is a smile on his face, which belongs to a middle-aged man, and the calmness in it is full of warmth that can only be brewed by age, and it is completely worthy of the word like a spring breeze.

Zheng Yao's heart felt a little warm for a moment, and she didn't know why, she felt that Zhao Fusheng's smile was really pleasing to the eye.

"Since this advertisement has been completed, then according to what you said, in the future, we will be partners. Zheng Yao thought about it and said to Zhao Fusheng.

To be a man of his word, in her opinion, since she and Zhao Fusheng have an agreement, they must abide by it.

Zhao Fusheng nodded: "Okay, I'm in charge of planning, and you're in charge of production, no problem, right?"

"Yes. ”

After hesitating for a moment, Zheng Yao asked, "However, what is the name of our company?"

"Company?" Zhao Fusheng hesitated for a few seconds and shook his head slightly, "Don't set up a company for the time being, just you and me, you don't even have a single manpower, let's call it a studio." ”

In Zhao Fusheng's view, there are too many advertising companies now, and there is no need to spread the stall so big in the initial stage, not to mention wasting money, there is no point.

And when a new company is too big, sometimes it's not a good thing for employees. After all, the daily work is so boring, at first you may feel fresh, full of enthusiasm and want to do a big job, after a long time, you will lose that enthusiasm and become boring.

When the time comes, it will be the company's money that is wasted.

Down-to-earth, step by step, and slowly developing, this is Zhao Fusheng's idea.

"Okay, listen to you. Zheng Yao laughed, "I didn't realize that you still have such an old idea." ”

Zhao Fusheng nodded, and there seemed to be a bit of loneliness in his mellow smile, "It's nothing, it's just that there are too many things to think about, and it will naturally mature." ”

In fact, he still didn't say a word: If you eat a lot, you will naturally understand.

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It takes a process for everyone to mature, and it also comes at a high price.

What Zhao Fusheng once paid was unimaginable to Zheng Yao. Even Zheng Yao herself, in a time and space that she didn't know, also paid the price for her immaturity.

Maturity gives everyone not only growth, but also pain.

"By the way, what do you think about the specific shooting of the advertisement?" Zheng Yao asked Zhao Fusheng, after all, he was the planner of the entire advertisement, and many ideas needed him to guide him.

"I don't have any ideas, you can see it, I write a split-shot advertisement, if you shoot, you can shoot it with any person. Zhao Fusheng shrugged, and then said, "But if you are the heroine, don't look for stars." ”

"Why?"

Zheng Yao didn't understand very much, it stands to reason that advertising, many times, relies on star effect. In other words, the reason why celebrities advertise is valuable is because they can drive consumers, for example, if a celebrity endorses diet pills, everyone will feel that even so-and-so is using this diet pill, and it must have an effect.

But now, Zhao Fusheng actually wants to do the opposite, which makes Zheng Yao a little baffled.

Zhao Fusheng smiled faintly, "It's very simple, what this advertisement wants is youthful and beautiful, and it is pure." Those female stars, which one do you think feels that way?"

"This ......" Zheng Yao hesitated, she had to admit that Zhao Fusheng was right.

"Also, the cost of using stars is too high. Zhao Fusheng's last sentence immediately made Zheng Yao think it was true, although Liu Shaomei did not directly say what the budget for this advertisement was, it was certain that it would not be too much.

If you can save it, you can save it.

This is the idea that Zheng Yao has already determined on the way back.

If she didn't know how to shoot, she would even plan to be a director herself.

"What should I do then?" Zheng Yaoxiu frowned slightly, it is obvious that not using celebrities can save a lot of endorsement costs, but ordinary amateurs may not be recognized by consumers at all.

"You go to Ninghai Film and Television Academy. Zhao Fusheng thought about it, hesitated for a moment, and still said, "Find a girl named Fan Baobao and let her be the heroine of the advertisement." If you want to be paid, just give her 10,000 yuan. ”

"Huh?"

Zheng Yao's face was dazed, it was obvious that Zhao Fusheng made this request, so that she didn't know the reason at all.

Zhao Fusheng sighed, although he couldn't tell the relationship between Fan Baobao and himself, but in his opinion, the fat water does not flow into the fields of outsiders, anyway, this money is also to be earned by others, and it is better to give it to others than to give it to Fan Baobao.

In fact, the reason why this advertisement is most impressive in Zhao Fusheng's memory in his previous life is because the advertising words are very interesting, and then the heroine is very pure.

So in Zhao Fusheng's view, the heroine doesn't necessarily need a star, as long as she is beautiful and pure enough.

Fan Baobao is undoubtedly in line with this.

We are too superficial, so we are willing to use rainy days to highlight the misery. But forgot that there will be a "thunderbolt on a sunny day". It's not a blind spot, it's a big way to see the world with my eyes.

"Do you know, that Fan Baobao?" After being silent for a long time, Zheng Yao cautiously asked Zhao Fusheng.

She didn't want to hear anything like unspoken rules.

Zhao Fusheng knew at a glance what the woman was thinking, "Our neighbor, what do you want?"

"Ahhh Zheng Yao's face was slightly red, and she nodded curtly, "Okay, I'll get in touch when I get back." ”

Having said that, in her heart, she was curious about the girl named Fan Baobao.

After all, even if she is a childhood sweetheart, the girl who may let Zhao Fusheng directly name the heroine of the advertisement still makes her feel strange.

Of course, Zheng Yao would definitely not say this idea.

After thinking about it, Zhao Fusheng instructed Zheng Yao: "By the way, don't tell her that I am the planner of this advertisement." ”

"Why?" Zheng Yao was a little strange.

"She knows, my parents know, what do you think my parents will think of our studio?" Zhao Fusheng said angrily.

Zheng Yao blinked his eyes and decided to listen to Zhao Fusheng and keep this secret.

What are you kidding, this is 1999, if Zhao Fusheng's parents knew that they were a dignified university teacher and pulled Zhao Fusheng, who was a student, to do business and make extra money, there was a chance that they would come to the door.

The two discussed specific matters again, and then parted ways, Zheng Yao went back to the office, and Zhao Fusheng went back to the dormitory.

As a result, as soon as he arrived downstairs in the dormitory, Zhao Fusheng met an unexpected person......