In the deck garden, which is only three sides of the cabin and the other side is open, wearing autumn suits and windbreakers, blowing air conditioners, drinking cold brew coffee and eating durian to talk about business, this kind of battle, even George Armani, feels a huge sense of unreality.

The reason for wearing autumn clothes is that it is autumn at the beginning of October, and when Giorgio Armani takes off from Milan, the temperature is just right for him to wear autumn clothes. As long as there is air conditioning all the way, there is no need to change clothes and damage your elegance.

It's just that in a tropical region like Port Moresby, and in the hottest season, it's still an open deck, and this combination is very magical and realistic.

Gu Kun waited for the other party to calm down and re-adapt to the positioning of the two parties, and then spoke in a good time:

"I figured it out, right? I'll tell you the truth, three days ago, the majority shareholder behind Adidas, the people from the Dasler Trust Fund, had a direct showdown with me. If it weren't for Adidas, which has been listed for many years, and has so many outstanding shares in the hands of retail investors, it would be more difficult to deal with.

Otherwise, Mr. Dassler would like to give me 5% of Adidas' shares for nothing, and he doesn't want anything, as long as I am willing to be a shareholder of Adidas, so that he can use it as a selling point in the future. It's just that I just stepped on Nike, and it was inconvenient to accept Adi's benefits immediately, so I resigned for a few months and asked him to slow down. ”

Gu Kun's words were very decent.

Brother didn't say how much benefit you should honor me, only that others had already rushed to beg me to take the shares, and I hated that taking it too quickly would ruin my reputation.

So what you should do and see for yourself!

Giorgio Armani knew that this statement could not be directly avoided, so he dared to answer immediately: "In the past half a month, I have also looked at the performance data of channel providers at all levels reported by France and Italy, and the increase is indeed obvious.

I'll admit that much of this growth is due to your product placements. I'm here this time, and I'm ready to allow you to inject capital into Armani and issue a large amount of non-voting Class B shares. As long as the price you give is appropriate, even if you make more than 50% of the financial benefits of the Armani brand in the future, it is not impossible to consider.

However, please understand that I will not give up the company's management decision-making and design autonomy. You can take a major part of the money my company makes, but it can't affect my design and positioning. ”

If it were a year and a half ago, when the two sides had just talked about cooperation and Gu Kun's money was first invested in Armani Company, the conditions would have been much harsher than now.

At that time, the stocks in Gu Kun's hands were still replaced from the Southeast Asian financial crisis and those in the hands of Xiangjiang Investment Bank, all of which were historical problems and debt-to-equity swaps left over from the poor turnover of Armani's capital chain in the early years.

Otherwise, with the business situation of Armani at the end of 98 and the beginning of 99, there is no need to issue new shares at all, anyway, as long as this kind of luxury enterprise is operating well and there is no rapid expansion of promotion and publicity expenditures, there is no need to issue shares for financing.

Now, Giorgio Armani is allowing Gu Kun to further issue new shares in order to win over him, just in exchange for Gu Kun to do his best to win-win with him in terms of brand promotion.

"Gu Kun wears a suit and windbreaker, and this style of suit and windbreaker can sell hundreds of millions of euros in sales", this power George Armani has already experienced.

And "if Gu Kun wears out a certain brand of clothes/shoes and hats", the market value of that brand will fall as badly as Nike is now.

One positive and one negative, few luxury brands can not be coerced by Gu Kun.

For Giorgio Armani, after Gu Kun regained his shares in Armani, he might even help him secretly implant a black competitor.

Gu Kun doesn't even need to hack the quality of others, as long as he lets the inferior bodyguards and entourage around him wear Versace, and he himself is allowed to wear Armani, and then let out the news, with the hot and top traffic of Gu Kun's reputation in the past two years, he is not afraid that Versace will not be hacked.

This is the same reason that Gu Kun personally sat in Maybach during the Olympic Games and let his tool man Cairals Royce as a tool car.

Of course, this trick is not easy for others to imitate.

Even if Bill Gates and Warren Buffett are richer than Gu Kun, if they also "personally sit on the Maybach and let the tool man sit on the tool car", they will not have the effect of Gu Kun.

Don't look at everyone, everyone knows that Bill Gates is the richest man in the world, but the world's focus on Gates is completely different from the focus on Gu Kun. On the other hand, Gates is not particular about extravagance, he is not in this business, he is not guilty of spending all day and wine, Microsoft is doing a rational economy, and its boss needs a rational public personality.

Therefore, Gu Kun's praise and disparagement of extravagance is something that no one else can envy at present. And now that it is so stirred, the residual heat of this kind of discourse can be maintained for at least two or three years.

After all, Gu Kun will continue to use his various jumps in the business world to maintain his popularity, and until the next Olympics, when he will no longer participate in the competition due to his advanced age, the public will subtly recognize his right to speak.

......

Everyone is a smart person, and they know what scale to talk about.

Giorgio Armani's current valuation is only about $2 billion, which is actually only one-third of Adidas'. Who makes this kind of brand have high gross profits, but so little sales.

Giorgio Armani first came up with a plan, hoping that Gu Kun could inject an additional billion US dollars for the further promotion of the brand and channel expansion, and the global layout of the design and production team.

And this billion, even without Gu Kun's full cash, Giorgio Armani recognized that Gu Kun's personal goodwill could be worth at least $300 million in this transaction, in fact, only 700 million was needed.

Strictly speaking, this kind of operation is illegal according to Huaxia's company law, because goodwill cannot be used as capital contribution, and this thing cannot be mortgaged and enforced.

However, the two sides did not use Huaxia's company law in the first place, so there was not so much hypocrisy. There are no third-party minority shareholders in this company, and there is no need to consider the interests of minority shareholders, as long as Gu Kun and Armani nod their heads in approval.

"This investment, I can admit that it is equivalent to 30% of the total share capital of the company after the capital increase, plus the 25% equity of the company you previously held, multiplied by 0.7 dilution, that is, converted to 17.5%, the two parts add up, you can get 47.5% of the future company's equity. Among them, 17.5% are normal Class A shares with voting rights, and 30% are Class B shares that only pay dividends and do not vote, and you can get 47.5% of the dividends cumulatively. Giorgio Armani explained his plan.

This price obviously left room for Gu Kun to bargain.

Giorgio Armani also knew that he would directly let Gu Kun hold more than 50% of the shares without resistance, in case Gu Kun felt too relaxed and continued to open his mouth.

However, Gu Kun must have asked the lion to open his mouth.

It's not because Armani gave it low, but he found that the basis for Armani's decision just now is actually far from comprehensive.

"Do you think that my help to Giorgio Armani so far has only allowed you to sell hundreds of millions of euros more in sales in France and Italy? Your growth figures are so incomplete, you should take a closer look at how terrible the growth has been in the Asian market in the past few months.

I have here a copy of the sales data of luxury tourism shopping in the second and third quarters. Let them send an email and fax after docking today. I think you need to open your eyes and recognize the reality that the future purchasing power of the French and Italians is nothing at all. ”

Gu Kun said, clapped his hands, Luo Haili next to him immediately walked over and handed him a folder, and Gu Kun threw it on the bar counter casually.

Giorgio Armani did not suspect that Gu Kun was falsifying the data, because there was no need. Sooner or later, counterfeiting will be a goof.

After he took a closer look, he was slightly surprised:

"In the second quarter, the sales of the Giorgio Armani brand in Lanfang were 900 million yuan, equivalent to more than 100 million US dollars, and the travel and shopping of all clothing, bags, shoes and hats was 1.6 billion yuan?

In the third quarter, there were 2.2 billion yuan, nearly 300 million US dollars, and the total sales of clothing, bags, shoes and hats were 3.5 billion yuan?

In good conscience, the absolute value of this figure is not very high, after all, it is only 2000 years old, and the Chinese are generally still relatively poor, and they have not yet reached the rhythm of large-scale consumption of luxury goods.

It was at least five or six years before luxury goods began to blow out in second-tier cities, and it was only after more than a decade that it gradually became the turn of third- and fourth-tier and small-town youths to compare luxury goods (although small-town youths generally buy "luxury goods" on Pinduoduo)

But the trend of growth, the magnitude of the curve, is striking enough.

"The Armani brand luxury goods purchased by Chinese people who come to Lanzhou for tourism and purchase have been equivalent to 40% of the sales of the Armani brand in France and 27% of the sales of the Armani brand in Italy in the same period. ”

Giorgio Armani has data from sources such as France and Italy, and a little comparison can show the strengths.

Gu Kun's influence in the Chinese world is too exaggerated, and the future consumption potential of the Chinese is also too exaggerated.

"Times have changed. The French have become hypocritical and disdain to chase the big names, alas. Giorgio Armani sighed from the bottom of his heart.

Gu Kun took the opportunity to make a price: "I think that my new capital injection part should be worth 40% of the company's equity after the capital injection, and the previous 25% can also be converted into 15% according to 0.6 - that is, I want 55% of the total shares, instead of just 47.5%."

I'm not much darker than your offer, am I'm sure you understand. All I want is a 'company earns a lot of money, most of it belongs to me' to show my appeal and authority. ”

"Well, seven or eight points of dividend difference, I don't want to dwell on it. Giorgio Armani agreed.

Gu Kun immediately followed up with a sentence: "One more point, all the sales data, you are not allowed to disclose it before I make it public." After I make it public, if the media asks you for it, you have to actively prove that it is true. ”

Giorgio Armani paused slightly: "Why is that? Forget it, okay, I agreed." ”

On the road, Gu Kun is no longer in a hurry.

Gu Kun did this, of course, so that when he played the White Knight in the future, his character would be more magnificent.

Wouldn't that make it seem that Giorgio Armani's rapid growth was due to the acceptance of Gu Kun's substantial increase in holdings. In this way, other brands have this model of the golden city, and they also know how to welcome Gu Kun's intervention.

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