"On this day, almost all of them are in arrears......?

There is no imaginary hot sales scene today, just because Xie Kai has calculated a lot and has not thought of the customs of the Chinese New Year.

Liao Zhuolin really didn't expect that Xie Kai would allow all the stores to agree to owe money in order to sell things today.

However, the Huang brothers were worried that these people would not give money when the time came.

It's not a good thing to owe money as soon as it opens.

"Don't worry. They won't be repaid. Besides, if you really pay the debt, just let them swallow the bitter fruit themselves. Xie Kai didn't care at all.

To be a man, you must be generous.

Doing business, more atmosphere.

In the future, the competition in the home appliance market will be fierce, and how many stores will learn from Gome's operation, and how will they compete at that time?

Nurture your customers from the start.

With the distribution of leaflets and the chatter of people who bought electrical appliances, in the afternoon, the situation in the Gome shopping mall was much better, but the expected popularity still did not appear.

Before one o'clock in the afternoon, the milk-producing alpacas sent by the base finally arrived, and Xie Kai personally went to the airport to pull his son's nurse to the hospital.

In the zoo of the 404 base, a greenhouse was specially built for these mythical beasts, and when they were sent here, they actually put clothes on this thing and had a special breeder take care of it.

404 raised this thing, not because it was very ornamental, but because the fluff on the alpaca was expensive.

Internationally, countries such as Peru and Chile have a large number of farms, but they are restricted from exporting, and Australia does not raise many now.

You know, in the nineties, after alpaca wool began to become popular in Europe, the United States and Japan, a kilogram of alpaca wool was sold for more than 80 US dollars in the international market, and later when it was higher, the price reached 256 US dollars a kilogram......

As long as you can earn dollars, 404 will not let go.

The base specially dispatched personnel to study the breeding technology of alpacas, anyway, there are many domestic pastures, Qilian Mountain is a pasture, not to mention that this thing is processed into high-end clothing, and the added value will be higher.

The appearance of the divine beast soon attracted onlookers.

The hospital didn't let him send the alpaca in, and in desperation, Xie Kai milked the cow directly at the entrance of the hospital, and then boiled it in the ward before feeding his son......

Ignoring the sales of Gome Electrical Appliances, and ignoring the sensation caused by the appearance of alpacas, a mythical beast that the domestic public has not yet seen, Xie Kai accompanied Mo Qi and the child in the hospital.

But in the evening, as soon as Xie Kai returned to the guest house to bring dinner to his mother and Mo Qi, Zheng Yucheng and others asked him for a meeting again.

Xie Kai can't go if he doesn't go.

Gome's sales on the first day of opening were far from expectations.

"The sales of 15 stores have been counted, and the situation of 5 electrical appliances in the two cities in the south is better, which is not optimistic. Today, a total of 47 color TVs of various models were sold, 33 Little Swan washing machines, 9 Haier refrigerators, and 3 Midea air conditioners...... The total sales are just over 100,000. Liao Zhuolin's statistics made everyone who attended the meeting have gloomy faces on their faces.

No one expected this to be the result.

Or rather, they have already thought about it and don't want to admit it.

On the first day of the Lunar New Year, it was not suitable for opening at all, so Xie Kai chose such a date......

There is no way, the shareholders of Xiangjiang don't care at all, and the person in charge of 404 doesn't say anything.

In the afternoon, although it is said that there is a lot more popularity, even if the discount is large, the sales are not ideal due to various conditions, and there are many people who inquire, but there are not many people who really start.

"This was my mistake, I didn't think about it so much before, and I forgot about the connection between Chinese New Year customs and advertising. Xie Kai took the responsibility on himself.

"You can't blame Xie Kai for this. We don't have much experience, Comrade Liao Zhuolin and the Huang brothers have proposed ......" Zheng Yucheng shook his head and said, "We can see the effect of advertising." You can't just use this day to judge whether you have failed. ”

Where did Xie Kai have the heart to do this before?

My wife has been in a coma in bed, and my son doesn't know if he can keep it, so it's normal to do these things without thinking about it.

What's more, Liao Zhuolin and they have no experience in this matter.

It doesn't matter when you open, what matters is how the market will perform after opening.

"Let's take a look at the situation in the next few days. Wang Guilin said softly, "If there is a problem, we have to consider other ways." ”

Liao Zhuolin wanted to say that the methods that could be thought of, even the methods they hadn't thought of, what else was there?

"You don't really have to worry. There is absolutely no problem with the effectiveness of the advertisement. The only mistake is that the customs are not taken into account, which also provides us with experience and lessons for future development......"

Such a situation will not dampen Xie Kai's confidence.

If this can't attract a large number of consumers, then in the future, the entire market will not be able to do it.

Everyone actually knows in their hearts that it is a problem on the day of today's opening, everyone is celebrating the New Year, and they don't even pour water outside the house, let alone spend a lot of money.

Again, the bank is closed today.

How many people have thousands of cash in their homes?

Even if those self-employed people who do business get rich first, they do a good job of the New Year's goods that should be purchased before the New Year, and keep enough expenses for the New Year, and the rest are deposited in the bank.

If the bank doesn't go to work and can't withdraw money, who will?

Gome Electric also did not advertise that it could be bought first today, and then give money later, only when you meet someone who really buys it and finds that the money is not enough, it will be raised.

"Is there still a discount tomorrow?" asked Liao Zhuolin.

"Hit, 9% off, and then come back by 0.2 per day. Xie Kai said firmly.

The price is already 10% lower than the market,Opening reward,The original plan was just for today,It's all calculated according to the hot market,I thought,Color TV is in short supply of goods in large quantities,15 stores,How can there be a turnover of millions of tens of millions a day。

The result was good, and the market gave Xie Kai a slap in the face.

15 stores, on the first day of opening, the total sales have just exceeded 100,000!

"Don't worry, there will be no problem. It is estimated that it will be until the fourth day of junior high school. Xie Kai saw that Zheng Yucheng and Wang Guilin were worried, especially Zhu Dekun, who was even more worried and comforted them.

Zhu Dekun is really afraid that there will be problems in the market.

Little Swan has always been short of money before, and finally found a rich owner and hoarded a large number of goods, but only 33 units were sold today, and none of the fully automatic washing machines were sold.

In the original, he would be very happy to sell dozens of units a day.

Can ...... now

Worried or something, Xie Kai didn't pay attention to it anymore, but went back to the hospital directly.

"Gome opened today, how about it?" asked Xie Kai Liu Xu.

Xie Kai smiled and said, "It's okay." ”

Liu Xu didn't ask more.

Mozzie is fine now, but his body is weak and needs to be slowly adjusted.

Mo Qi did not have the slightest dissatisfaction with Xie Kai without having a wedding, no jewelry, and even without her knowledge, the two became husband and wife.

Xie Kai knew that he was going to get busy soon, and he would have very little time to accompany Mo Qi and the children in the future, so he tried to accompany her as much as possible.

As Xie Kai predicted, on the second day of the Lunar New Year, the sales situation was much better, and the turnover directly doubled, increasing to 220,000.

Such a situation did not make others much happy, and the manufacturers who learned about the sales situation through the phone, whether it was Changhong or the person in charge of Haier, were gloomy.

The color TV manufacturers who originally regarded Changhong as a strong rival were also relieved to see this situation.

"Look, I'll just say it, they're of no use at all! Consumers' eyes are bright, they don't work quality, relying on advertising and price reduction, how many people can believe it? Color TVs are not ordinary commodities, and the price is expensive...... Zhang Jie also breathed a sigh of relief.

He believes that only reliable quality can attract consumers.

Everyone spends several years saving money to buy a TV, if the quality is not good, no matter how cheap it is, it will not attract consumers.

In the past few days, everyone has not had a good year, staring at the sales of Gome Electric Appliances every day, and even arranging personnel to go to the door of Gome Electric to stare outside, counting the number of color TVs they ship out.

Venus color TV,Xu Zhihua and others are also staring at the sales of Changhong in Gome Electric Appliances in Shanghai,Five stores,On the first day of opening,Only 6 color TVs were sold,None of them were sold。

There is an increase on the second day of the Lunar New Year, but the number is not much.

Even on the third day, there was the same increase, but it was still not much.

After all, on the third day, the total turnover of 15 stores of Gome Electric Appliances was only more than 330,000, and half of the sales were contributed by Little Swan washing machines.

The role of advertising has begun to come to the fore.

"Be prepared for an explosion in sales tomorrow. Xie Kai reminded the people of Gome on the night of the third day of the new year to make every store ready.

Gome Electric, 8.8% off on the first day of opening, 9% off on the second day, and 9.2% off on the third day of the new year.

By the fourth day of the new year, it will reach 9.4 discounts, which is higher than the first day, it has risen by 6%, and the increase in color TVs has made many people save a month or even two months of salary.

Many people are waiting and seeing, Gome's discount is getting smaller and smaller, although the final product price will be 10% lower than the market, who doesn't want to save more?

"Crazy! Crazy! The store is going to be crowded!" It wasn't until noon on the fourth day of the new year that Zheng Yucheng ran to the hospital with an excited face and told Xie Kai.

On the morning of the fourth day of the Lunar New Year, there were also not many people.

But after nine o'clock, there were more people.

Many people pinched a lot of money and didn't ask much, and some people were even worried that they wouldn't be able to buy it, and they didn't even want Gome's door-to-door delivery service, so they gave money directly and went home with a color TV by themselves......

After ten o'clock, there were more and more people.

Countless people flocked to Gome, and the four security guards at the gate couldn't even maintain order at all......

In just two hours, the store in Zhushikou sold more than 200 Changhong color TVs, and one store sold the total sales of 15 stores the day before......

"The market reaction is a little too slow. ”

Xie Kai said with a smile.