Dynasty Entertainment.

"A first-day box office of 67 million. ”

Ke Runheng looked at the data sheet in his hand, and asked in a gentle voice without raising his head: "Why do you think "Chinese Partner" can explode to such an extent?"

Gao Lei, director of the marketing department, was silent for a moment, and said astringently: "The ticket price is discounted." ”

Yes, there is a discount on fares.

is such a stupid method similar to shopping mall promotions, which made "Chinese Partner" pry into such a high box office performance.

It is estimated that during the day today, not only Dynasty Entertainment, but now the executives of all film giant companies are studying where the success of "Chinese Partner" is.

Clearly, the conclusions reached were strikingly unanimous.

Discounting movie tickets as a commodity on a supermarket shelf can even play a role in crazy promotions.

After the promotion was completed, the huge audience on the first day fermented and spread word-of-mouth, and further swallowed the film, so there was a "Chinese Partner"-style success.

What is certain is that no matter how much box office this movie can get later, this kind of publicity and marketing method of using the form of 'ticket supplement' for the first time to leverage high box office will definitely be written into the history of film development.

It's a game-changer for the industry.

It seems that behind "Chinese Partner", there are experts to guide you.

Will it be Ji Sheng?

Ke Runheng thought in his heart and said: "Let the marketing department analyze and calculate, and our next movie will try it in this way." ”

"Okay, Mr. Ke. Gao Lei agreed, and asked: "Now that the schedule of "There is a Play Tonight" has been eaten up by "Chinese Partner", should we think of some way?"

Ke Runheng shook his head: "Theaters also want to make money, "Chinese Partner" obviously can't hold it down, get out of the way." Use the exclusivity agreement to swallow back the lost films from the rest of the films. ”

The rest of the films naturally include two films by Huaying Media and Tianguang Media.

But the problem is that in order to deal with the airborne Guanchi Cinema Line, Dynasty Entertainment has only recently formed an alliance with these two companies, and promised that the exclusive agreement of "There is a Play Tonight" will be fully aimed at "Chinese Partners".

Now that "Chinese Partner" is obviously unable to hold back, in order to ensure the box office of "There is a Play Tonight", Ke Runheng did not hesitate to start turning his face.

I have to say, it's very royal entertainment.

Gao Lei's expression was not the slightest surprise, and he immediately said: "Okay, Mr. Ke, I'll go and negotiate with the theater line." ”

The film industry says that it is not big, and it is small and small.

Dynasty Entertainment withdrew from "Chinese Partner" and began to turn around and swallow the film schedule of its own allies, and Wei Xun soon heard about it.

"That's a ...... I fought in my nest. ”

Mao Bin finished speaking a little speechlessly, and then said with relief: "Brother Xun, now "Chinese Partner" has won the highest market schedule, and the box office has exceeded 100 million in two days, and the final box office exceeds "Wu Wen Xidong" is absolutely no problem, and Times Pictures must regret it now. ”

Times Pictures should indeed regret it.

Because they could have enjoyed the account-sharing dividends of a high-grossing movie, but they got off the bus and abandoned Wei Xun halfway while picking fruits, and they can only say that they deserve it.

But these are not things that Wei Xun should consider, because his name of Times Pictures will never appear on the list of partners in the future.

So Wei Xun shook his head and said, "No matter the times, have you prepared for the things I told you before?"

"I'm ready, the red envelopes for Zou Min and Qi Jibai, as well as the photographers, field staff, and lighting engineers of the previous two crews, I have been paying attention to them if I want to change jobs recently, and there are a few that can be dug up. ”

"The people recruited by our team, I have been screening for the past few days, and after the screening comes out, Brother Xun, you can try it out after one last interview. ”

Mao Bin thought for a while, and said: "Also, the address of the company chosen by Changdong Film and Television is not very good, I will go to run a few commercial real estate projects after the year, and strive to quickly lease the new company, so that the people of Panda Film and Television can also move over, if the distance is close, it is convenient to coordinate the development of the work on both sides, but Brother Xun ......"

When Wei Xun heard this, he thought he was in trouble, and raised his head and waited quietly.

Mao Bin said with some uncertainty: "Tianguang Media's second-instance lawsuit has been submitted, are you sure they will let us go easily, in case the lawsuit will continue to be entangled, we have prepared so much in advance, and we don't need it." ”

During the recent Chinese New Year, Wei Xun only stayed at home for two days to accompany his parents, and then continued to be busy.

It's just that the focus of his busy work this time is not to write scripts and make movies, but to integrate the resources in his hands and decide to go it alone.

Previously, because there was a contract in Tianguang, Wei Xun's two films were invested in a company called Changdong Film and Television in the name of his mother Shen Ying.

At that time, the registered company was in a hurry, and there was no extra funds in hand, so Changdong Film and Television had few employees, and the lot was leased at will.

Now that the dividends of "Wuwen Xidong" have all arrived, and seeing that the box office of "Chinese Partner" is also rising, Wei Xun, who has tens of millions of funds in his hands, has begun to prepare for recruiting a team and starting his own company.

But as Mao Bin said, if Tianguang Media doesn't let people go, all this will be in vain.

"Two big-investment movies have been planted in my hands one after another, even if Li Tianzhi is not willing to bow his head, the shareholders of Tianguang Media should also stop the loss in time. ”

Wei Xun said with a smile: "It's just that this kind of giant enterprise, even if it wants to bow its head, it is estimated that it will not be able to save face for a while, so we have to add fuel to the fire and give them a small warning." ”

Mao Bin was surprised when he heard this: "What warning?"

Wei Xun didn't explain, but said: "Let's take care of what you have in hand first, as for any warning, after the total box office of "Chinese Partner" comes out, it will be more effective than any warning." ”

After finishing speaking, Wei Xun continued to go back to the study to be busy.

Listening to the sound of tapping on the keyboard from inside, Mao Bin knew that Brother Xun was writing on the Internet again.

Wei Xun has been busy with this lately.

Mao Bin sighed a little incomprehensibly, thinking that Brother Xun is making a movie so much money now, since he is ready to start his own company, it is a serious thing to write a script and make a movie as soon as possible.

But this kind of thing, he just thinks about it in his heart, and he doesn't dare to say it at will.

When Wei Xun was sorting out the timeline, character design and world structure of stories such as Flood Wilderness, Fengshen, and Journey to the West, Mao Bin was busy choosing a new company to boycott and recruit a team, a month passed quietly.

The box office of "Chinese Partner", under the attention of many people, has become popular all the way, blatantly breaking the box office record of 690 million in "After the Earthquake", and with a remarkable result of 750 million, it has sat on the throne of the first place in the local box office in China.

On the day of the release of "Chinese Partner", film magazines and weekly magazines in the industry and gossip media issued headlines to congratulate the birth of the new box office champion.

And Wei Xun's photo was placed in the middle of the good news, and a line of bold and large characters introduced: Wei Xun, the first young actor of the new generation in the film industry, has transformed from traffic to a billion-dollar box office actor.