As any reborn person, he would not feel unfamiliar when he heard Gu Kun's words.

Even if not every non-literate person has read a professional sociological work like Kenichi Ohmae's "The Society of Low Jade Hope," at least they have certainly heard the common term "herbivorous man" as slang.

At the end of the 90s, the purchasing power of luxury goods has not yet faded significantly, but from a historical point of view, this is just a little residual warmth after the complete collapse of real estate in 91 and the beginning of the loss of 20 years, and sooner or later it will enter the low-level society.

And Gu Kun had studied "Low Jade Hope Society" in depth in his previous life, after all, he had also done the business of traveling and bringing goods in his previous life, and everyone who failed to bring goods must study this work and find the crux of the problem.

So at this moment, he took out the incisive analysis and debated it with Giorgio Armani, who was no opponent at all.

Gu Kun is not fighting alone, how else can Giorgio Armani resist.

(Note: Kenichi Ohmae's "Low Jade Hope Society" is very famous, you can learn about it.) Two years ago, there was a dispute lawsuit in the domestic publishing industry, and Hujiang Translation Publishing House sued the Machinery Industry Press.

The reason is that the Shanghai Translation Agency obtained the translation copyright, but the Mechanic Society first took the translation copyright of another old book in Dazen, and then forcibly added a prefix to the old title when it was translated into Chinese, becoming "Low Jade Hope Society: XXX". Because the words "low jade hope society" were too well-known at that time, so the books of the Machinery Engineering Society became popular, and after the authentic products of the Shanghai Translation Society came in, many bookstores thought that it was the same book, and they had already seen and bought it, but they did not introduce it.

Translated in human terms, this is equivalent to: if my "Back to 80 as a Big Guy" was popular enough, when I handed it over to the publishing house to publish a physical book, the names of my other books would become "Back to 80: The Spray God", "Re...... The Savior of Entertainment", "Heavy ...... The Terminator of the Scholar.

On the other hand, this also shows the embarrassment of paper book publishing now, the vast majority of Chinese buy books are not really read at all, just to send friends, show their cultural literacy social conversation, for them the value of a book is a page cover, for him to pose for the photo is enough. ）

After some refutation, Giorgio Armani sincerely expressed his admiration for Gu Kun's character.

"Gu, actually, you don't have to tell me so much. If you secretly set up another sales agency and take over the agency rights in the Chinese and Southeast Asian markets, according to your logic, you will be able to pick up a piece of value depression that is currently underestimated and has a very high room for future growth, right?"

Gu Kun: "Of course, but I think the most important thing in cooperation is to be open and honest. ”

George: "Then I can't do shameless things, let's just be open and honest." You look down on the future trend of the market, that line, I still hand over to the original agent to do, I believe that the original agent, is still confident, we can go up and down.

You are optimistic about the Chinese-speaking market, after we take out the book, the other remaining East Asian markets will be separately packaged with agency rights, and the proportion of agency fees and other consideration conditions will remain unchanged, as long as your people do a good job, most of the benefits are theirs. ”

Giorgio Armani is not stupid, he knows that further opening up the Asian market will be beneficial to his company as a whole, since the purchasing power of Chinese people to buy luxury goods of this grade is almost a blank slate, it is better to sell personal favors and let the pioneers try their best to open up.

If he really asked Gu Kun to raise the price to get the agency for the sake of Gu Kun's analysis of a few words, it would be too despicable villain, and it would damage the goodwill and coercion of Giorgio Armani in the circle. As an independent design firm, goodwill and style are very important.

Therefore, the two sides reached a very gentlemanly agreement.

It's just that the other party asked Gu Kun's people to roughly explain the promotion plan for the next few years and how many resources will be spent to promote these brands.

Gu Kun also had to show off some of his previous layouts in the field of cultural exchanges, including various cooperation with Hollywood and the depth of his connections.

In this process, Giorgio Armani himself even went to see "Survival on a Desert Island" starring Tom Hanks, which was just released at the end of last year, and another disaster film directed by David Emmerich - these films were filmed from the end of 96 to 97, and the filming locations were all filmed in the Lanfang Islands, in Gu Kun's studio.

The release time of these films includes the summer of 98 and the Christmas file a few days ago. It's just that Giorgio Armani is old-fashioned and has no interest in the movies that young people watch, so I haven't seen them. Now, in order to investigate the thickness of the luxury propaganda position of Lanfang culture, I took a look at it with the mentality of investigation.

In fact, Gu Kun wants to engage in brand promotion, and there are still many things to display, but it is inconvenient for the old gentleman to see, so he covers it.

For example, Gu Kun's bodybuilding films that show the beauty of Asian muscles since 97 are a bit unelegant, although in the future, the actors in it can inadvertently wear more luxury brands under Gu Kun, but they must pay attention to the proportions and appearance methods, and don't let people know.

Gu Kun was ready to continue to do these things, but it was not clear that he did it.

Finally, in order to strengthen the confidence of the brand, Gu Kun also made a major concession.

He personally promised that he would consider going to Sydney next year to participate in the Olympics. When the time comes, Gu Kun will go all out to promote a wave of brands he has already controlled, and comprehensively and openly promote them.

At that time, it will definitely not only promote Armani, but also the jewelry and watch brands that Gu Kun has gotten, other luxury brands, and even the seven-star hotel under construction in Lanfang and the cinema project that has been in operation.

Of course, this time it was definitely much more low-key than going to Atlanta in '96, just brushing up on another bunch of gold medals and world records, causing a global sensation again, and then immediately pulling away. If you want to do follow-up propaganda fermentation, you have to wait until you flee back to Lanfang after the fact.

(Note: In the end, it was decided to change the outline, and for the sake of the normal advancement of the luxury industry, it is more logical to set the protagonist to continue to participate in the Olympic Games.) But this time, I promise that I won't spend any more chapters writing about the competition process, basically one or two chapters will be passed by at that time, and only write about the off-the-field repercussions and the linkage to the career. I won't repetitively pretend to waste everyone's subscription money twice, please rest assured to chase the book, never repeat the water plot)

After all, Gu Kun in 2000 and Gu Kun in 96 are no longer the same in terms of provoking the hatred of Bugou.

Although he has not clearly torn his face with people in Oceania, he has always behaved as "respecting Buffett, madly scolding Soros, and opposing some people on Wall Street, not against Wall Street as a whole". In addition, after the financial crisis in Southeast Asia, the hatred of the five or six billion Southeast Asian people against the ocean country has not yet subsided, and the five or six billion people still regard Gu Kun as a fighter on the street. Therefore, when you go to Sydney, you can still guarantee that the people of Oceania do not poison him.

However, after all, the Australian dog is the dog of the cloth dog, and it belongs to the slave who is a slave to the slave, if the locals want to listen to the master's words and disgust Gu Kun, they still have to guard against it. During the duration of the competition, Gu Kun can also count on the Olympic spirit and the international order to suppress it, betting that the other party will most likely not dare to risk the world's condemnation and provoke in the face of the attention of billions of viewers around the world, but he must flash immediately after the game.

The specific details of the operation later, there is no need to have a showdown with Giorgio Armani at the moment, and he does not need to understand.

Gu Kun just said his intention to make arrangements, so that the collaborators could be reassured and have more confidence in cooperation, which was enough.

Safety and publicity are things that Gu Kun himself needs to worry about in the future.

……

So far, Gu Kun's first "golden city bone" of the world's top luxury brand layout in France and Italy has been achieved.

The relevant cooperation materials and legal documents were immediately sent back to Lanfang China, and its own professional business management personnel helped Gu Kun deal with the details.

After more than a month of negotiation while on vacation, Gu Kun also had an unexpected gain, that is, he found that his fiancée Zhu Youran seemed to be quite interested in the operation and creation of luxury goods, as well as some experience.

There must not be too much experience, after all, Zhu Youran has just passed his 16th birthday, as a high school student, how much careful business thinking can he have?

However, it is enough to be interested. There are many luxury industry tycoons in the world, and there are knowledgeable aristocratic major shareholders behind them. The identity of the aristocratic background and the obscenity that have been exposed to it since childhood will make people have a background and dig out relevant talents.

For example, those cultural relics appreciation experts who have studied for decades may not necessarily have more background than the last emperor. Even if the last emperor had never read a book, he could convince most people with the sentence "This thing is fake, because it is different from what I used when I was a child".

Of course, Zhu Youran's background is not as good as that of the last emperor, but after all, she was also born as a county lord, and in the past 16 years, she has to talk about her experience of brocade clothes and jade food, and what are the needs of "rich people and nobles", it is too well understood.

Just like Monaco and other local tycoons in the West set up small principalities, those princesses are often shareholders of luxury tycoons, or simply marry someone to marry a luxury tycoon, and they themselves are also very knowledgeable, a reason.

Gu Kun felt that if Zhu Youran wanted to focus his career on luxury in the future, it would seem to be good. Anyway, Zhu Youran has no ability to govern the country, and when Lan Fang arrives at that point, he should gradually move closer to the governance model of a modern country, and the monarch himself should not interfere too much, just focus on the big and let go of the small.

It's best to find something to do for your wife, or the kind of serious thing to study eating, drinking, and having fun.

One day in early February, shortly after all the previous negotiations were over.

Zhu Youran woke up at the Alpine Snow Lake Castle again, looked at the calendar, and the Lunar New Year was only two weeks away. She ran to Gu Kun's bedroom and asked him if he planned to return to China for the New Year.

Gu Kun also looked at the calendar and thoughtfully: "I don't think it's in a hurry, stay for ten more days, and it's too late to come back two days before Chinese New Year's Eve." ”

Zhu Youran: "Do you have anything else to do in Europe? I ski and soak in the hot springs every day to see the snow lake, and I am a little tired of watching it for more than a month, I miss the Queen Mother of the Axe." ”

Gu Kun gently patted Zhu Youran on the shoulder and coaxed her to say, "I promised Giorgio Armani a few days ago that I want to participate in the Olympics again, and I think it is necessary to make some security preparations.

I've also thought about it in the past two days, Sydney is a port city, and when the time comes, I will go directly to the venue by helicopter except for the competition, and I won't usually go ashore. Except for those times when I got out of the pool, I had to play in the Olympics on the territory of the Blue side, and I couldn't give them a chance. ”

Gu Kun is ready to buy the world's largest yacht in Germany, which happens to be a good selling point for luxury pretending anyway.

Today, the world's best yacht world record was set by a Hamburg shipyard, although the buyer varies from time to time.