Luo Haili gave the money in a chic and arrogant manner, and more than half an hour later, Gu Kun stepped on the starting platform of the pool again in the Adidas brand high-elastic and high-strength close-fitting swimsuit that he had been used to.

The time is almost noon on September 18, and the proportion of spectators in the venue has changed from "the vast majority of Australians are locals" at the beginning to more and more audiences from all over the world.

Tickets for the Olympic natatorium are sold in different time slots, so there are a lot of unimportant preliminaries and semi-finals this morning, and some finals will be arranged from noon.

There is a growing number of foreign tourists who are precious in their time and only watch expensive but important games.

The audience didn't know what was going on behind the scenes, so foreign tourists were generally looking forward to Gu Kun's explosive performance.

And the small number of Australian tourists who have been watching all day are looking forward to "Gu Kun if he was injured a little by the clothes when he burst his clothes just now, and if the state continues to be sluggish, maybe Thorpe will have a chance."

Unfortunately, their lust is destined to fail.

"Eh, Gu Kun seems to have changed his clothes, which is too obvious, and the color is completely different from the one in the morning. ”

"No, my clothes exploded in the morning, and it's normal to change them completely. As for changing the color, maybe it's to get rid of bad luck. A lot of athletes are very superstitious, those who play football, play basketball, and like to do a lucky action or something before the penalty kick, in fact, it is because those sports have to bet on luck in addition to technology, which is not surprising. ”

Some sharp-eyed viewers who had been watching all the way from the morning noticed these differences after seeing Gu Kun's appearance and whispered there.

It's just that they didn't have time to think about the cause and effect behind all this, and the game began.

With the sound of the order, Gu Kun jumped out with a "whoosh", which was faster than in the semifinals, and even compared with the preliminaries, his spirit and spirit were completely different, and it seemed that his indomitable determination could be seen from his movements.

"It's over, there's no suspense. ”

After swimming a few dozen meters, the emotions of the Australian spectators in the stands, who were originally provoked like teasing crickets, were re-extinguished, because they saw that Thorpe was already several meters behind and had no chance at all.

"I wish I had another ...... of clothes" Some whimsical people were there in anticipation, but if they dared to mumble to themselves, they would be ridiculed by the people next to them.

No one would be stupid enough to fall twice in the same pit, and they have exploded once in the morning, how can they explode again after changing the style?"

Just a few dozen seconds passed quickly, and Gu Kun manipulated enough of the emotions of the Australians and easily won the championship again.

"Champion: Gu Kun. New world record: 19.88 seconds. ”

For the first time in all mankind, a 50-meter freestyle swim has crossed the 20-second mark!

Although this is the seventh time in his life that Gu Kun has broken the 50-meter freestyle world record, it took him five years to gradually break the record from more than 21 seconds to 19.8 seconds, with an average of about 0.2 seconds each time (a total of 9 chances, two of which were not broken because the rhythm was not well controlled)

But it is also destined to be the most significant, after all, he broke the 20-second mark, which is an unbelievably important barrier.

However, it was only after a small defeat that he broke the world record after he decisively abandoned the Nike swimsuit.

He could well say that if he still wore Nike, humanity would lose this opportunity to create history that explored the limits of human potential.

"Oh my God! Broke the 20-second mark! OMG, what happened? It can be improved by nearly 0.2 seconds when it was already so extreme before! Where is the limit of humanity?"

Rao is that the audience is accustomed to watching Gu Kun make history, and this breakthrough of this major threshold still makes the stands instantly and comprehensively boiling.

Then Gu Kun took advantage of the victory to chase after him, and won two consecutive victories in the finals in the afternoon of the same day, two more golds, and broke two more world records.

......

Because Australia has a time difference of 7 to 11 hours with Oceania.

Therefore, when Gu Kun's side was urgent, took the initiative to subscribe to the default fine, and changed clothes to participate in the competition, it was still night on the Oceania side - to be exact, in Oregon, where Nike's headquarters is located, the time was 7 hours later than Australia.

Sydney is Australia's easternmost time zone, the East 10. And Oregon is below the Peanut Stew State, above California, and it's West Coast time.

When Gu Kun changed his clothes at 11 o'clock in the afternoon to participate in the men's 50m self-final, it was equivalent to 6 o'clock in the evening at Nike headquarters, just in time for the time to get off work, catch up with transportation, and dinner.

With the biological clock of Oceanic people who don't work after work, even if they watch TV and relax, at least after 8 o'clock in the evening, this led to Gu Kun changing his clothes and winning the first two gold medals, and the people at Nike hadn't reacted yet, so they didn't think of crisis public relations.

It wasn't until Gu Kun won the third gold medal of the day, equivalent to 9:30 p.m. in Portland, that the bad news gradually reached the ears of Nike's senior executives.

The big guys eat late, eat slowly, and they need to talk about something at the dinner table, and they don't let people bother easily. In addition, the speed of online information transmission in 2000 required some delay after all, and it was not as developed as later generations, so Phil Knight received the news at the end of a banquet with business partners.

At that time, Phil Knight was about to leave the banquet box of the Woodlock Hotel, an upscale hotel in downtown Portland, when his female secretary looked panicked and blocked the door with a few faxes.

"Boss, something happened - I didn't dare to come in and disturb just now, because I was afraid that the supplier would also hear the bad news, and it was a major quality accident. ”

Phil Knight is the founder of Nike, a 63-year-old man. He was an athlete when he was younger, and when he was a student at the University of Oregon, he was a sports athlete who practiced long-distance running, and that was in the early '60s.

However, Phil Knight's career as an athlete was not brilliant, and his best results were only in the University Games in Oceania, where he achieved some nouns, which can be regarded as a little glory for the University of Oregon. As for the opportunity to win glory for the country of Oceania, he is not qualified to get it at all.

But a few years after retiring, he started with a partner in running shoes and started a sports brand business, which was quite successful, which led to Nike's later family business.

So from this point of view, Nike's historical background is really much shallower than that of Adidas - even Nike founder Phil Knight himself was an athlete when he was young, he wore Adi's running shoes to train and compete, and later became a Nike halfway home.

It's just that the nationality of Oceania has given the cultural blessing to the brand's fashion hipsters, as well as the subsequent business route and design concept, which is really remarkable, allowing Nike to surpass the old-timers. However, Nike does not have Adi's ultimate pursuit in terms of quality.

In fact, if you think about it with a little brain, you can also know that the quality of the Oceania country is more solid and durable than that of the German goods, so isn't it to attack the strengths of the other with your own shortcomings, and the Oceania people will not be so stupid to compare the quality with the Germans.

Fashion and trends don't really need quality in the first place, the key is fashion. The requirements for quality are only a little bit stronger than luxury goods, that is, you can't make mistakes when you exercise, and don't break down when you compete. (Luxury is completely unneed for quality, the easier it is to break, the more proud it is)

Phil Knight is also a veteran fritter who has been in business for more than 30 years, and he is used to all kinds of emergencies that the company may encounter, so when the female secretary was startled at first, he was not too panicked.

"Kate, don't rush, speak slowly. He gracefully sat down on the sofa and took a sip of his coffee.

The female secretary took a deep breath: "It was our exclusive sponsorship of the Olympic Games swimsuit, which was broken by Gu Kun, the world champion and the most record-breaker, during the competition, and the incident initially happened at around 4 o'clock in the afternoon." ”

Knight wrinkled his brows and thought for a while: "Breaking a swimsuit, this is an accident, it's not that you can't be fooled, even if Gu Kun is indeed a top sports celebrity, you can also give him a reassurance, and make him admit that there was improper operation in the process of use, such as because the clothes are tight, and he has aged too much in advance......"

The female secretary wanted to cry without tears: "But the problem is, only an hour and a half after the incident, our company has not received a crisis response, and Gu Kun in Sydney is in a hurry for the next game, so his team leader, that is, Minister Luo Haili Luo of the Ministry of Culture, Sports and Tourism of Lanfang, in accordance with the sponsor's default clause disclosed by the Olympic Committee, paid a fine of 470,000 US dollars and bought out the follow-up games without Nike!"

"What? He'd rather pay $470,000 for 'no Nike.'" Phil Knight slammed up from the couch.

Rao is his 35 years of experience in the business world, but he can't resist this shock.

It's a long time to see!

This is completely a remake of "Buffett lived to be 88 years old and did not have enough experience, insight, shame and negative crude oil prices".

What a blow this is to Nike's goodwill.

After a short period of astonishment, Phil Knight almost went crazy: "Does that Gu Kun want to learn from me? Does he open his own sports brand? Just like Li Ning? So he wants to step on me for the sake of commercial competition? This god is damn it!"

Who made Knight himself not a mainstream athlete, people are easy to treat others with themselves. As a retired athlete back then, he turned careers and entered the competition with Adidas in the corner, so naturally he would suspect that Gu Kun was the same person at this moment.

It's a pity that the female secretary's answer disappointed him again: "I'm sorry...... Our colleagues in the public relations department were also suspicious at first, and they also checked urgently, but so far they have not found any signs that Gu Kun operates any of his own sports brands, nor has he had any record of holding shares in any mainstream sports brands. ”

Phil Knight sat back on the couch with his eyes lost and stared blankly ahead.

If all this really doesn't happen, the blow to Nike's goodwill will be even greater, and even the dog-eat-dog maneuver will be gone.

How could it be impossible to catch evidence of Gu Kun's collusion with Adidas in advance?

Compensation after the fact, it is estimated that there must be one, but it should be after the limelight has passed, and there will be no way to bite it back at that time.

Damn it!