The Olympics are different from the World Cup, so there are almost more TV viewers watching the opening ceremony than watching any individual game.

Football belongs to "the game itself is wonderful and beautiful", and fans are here to watch the game itself.

Most of the events in the Olympics are not enough for the people who eat melons, they just want to know how many gold medals each country has won and how many gold medals their own country has won.

So watching the opening and closing ceremonies is like watching a variety show performance, and then looking at the gold medal list every day, which is almost the norm for 80% of the world's audiences.

Four years ago, Gu Kun created countless histories and records.

But at that time, he was worth only a few hundred million dollars and basically did not have any international prestige, and he hardly made any waves at the opening ceremony. He was known to most people in the world as he was caught on fire by the repeated intense bombardment of gold medals and history-making after making history again and again.

So, even if he did it again four years later, winning the same number of gold medals would not be enough for him to earn more professional coverage focused on the event. But just because there was additional global attention at the beginning of the competition, this is enough to make people have a huge imagination of Gu Kun's soft endorsement ability.

At least in the last edition, he was not qualified to wear a suit at the opening ceremony and take the oath on behalf of athletes from all over the world.

……

The days quickly turned to the third day after the opening ceremony, and it was also the day when Gu Kun was about to make his debut on the field.

Because the Olympics are held in Australia, Europe and the Americas have a time difference of 8 hours and 13 hours respectively.

On September 17, it was still midnight in Australia, but it was already 10 o'clock and 11 o'clock in the morning in France, Italy.

At the headquarters of Armani in Milan, Italy, Giorgio Armani himself looked at the latest data sent to him with a look of disbelief.

It's only been two or three days, and the positive feedback from the supply chain has been so fast?

At least in Italy, all Giorgio Armani boutiques and boutiques have reported the latest sales figures.

Not to mention anything else, at least the style that Gu Kun wore at the opening ceremony of the Olympic Games and when he gave a speech and swore an oath on behalf of all human athletes, has received thousands of purchase intentions. All the samples that had been prepared were sold out.

Although Gu Kun wears a custom and is handmade by a famous artist, it only promises that "when Gu Kun first wore it publicly, the windbreaker shirt and trousers were the only ones in the world", but it does not mean that it cannot be produced in the future.

It's just that what others can buy is not Giorgio Armani's own tailor, it is produced in small batches by the craftsmen below, but it is still guaranteed to be handmade, and subsequent orders can also be fine-tuned according to the characteristics of individual body size.

That's a trench coat priced at 20,000 euros a piece! In a few days, thousands of pieces have been sold and ordered in Italy alone, which is not equivalent to 50 million euros in sales! The gross profit is at least 30 million or 40 million!

Everyone knows that the gross profit margin of luxury goods is very high, and it is already very conscientious that materials and processing costs can account for 20%, and the majority of the cost is spent on marketing and virtual positioning.

Soon, in the afternoon, that is, on the other side of the ocean, Gu Kun had not yet gotten up, and Giorgio Armani received the latest feedback from the French side. It seems that the French market, together with the Netherlands and Switzerland, has no weaker consumption power and feedback than Italy.

This means that in just a few days, because of the opening ceremony of the Olympic Games, Gu Kun has sold more than 100 million euros of the same model.

The key is that it is not yet the era of how developed the Internet is, and the digestion speed of today's traffic realization is slow, and it may take a month for this boom to digest.

In the future, the situation of "eating and wiping clean and digesting on the same day as the goods are brought on the same day, don't expect the follow-up long-tail effect, and the traffic will end the moment the live broadcast is turned off" does not exist at all today.

Therefore, in the following month, especially in the half month of the Olympic Games, there will be at least several times the sales of the same model.

500 million euros for a set of clothes, I'm afraid it's easy to do.

"In 1999, it seems that the company's total sales revenue was more than 2 billion US dollars, and the marketing and publicity expenses were still so high. Isn't this equivalent to Gu Kun bringing a piece of clothing, which can be equivalent to a quarter of the company's annual sales last year?

Should we consider allowing Gu Kun to increase his capital and hold more shares? Times seem to have changed, and now is the era when the top rich celebrities decide on the fashion trends of high society......"

Giorgio Armani has had a shaken.

Gu Kun privately revealed to him his true thoughts on the overall situation, so Giorgio Armani knew that "the brand of Armani is not all Gu Kun's goals, he just needs to use this model case to 'make a fortune' for the time being, in order to lay out an entire empire that is willing to accept his surrender and rebellion in the future."

This is all a conspiracy, and with the IQ of Armani himself, of course, he can understand the truth that "the first righteous will be rewarded, and the last one will be killed".

As a model example of a gold market, even if more equity is sold, the premium per unit of equity is definitely the highest. Gu Kun has not shown any domineering bad deeds of "interfering in operation and design" in the past year or so, and I heard that the sales data of the Lan side is also good (there are no statistics yet, and it is necessary to observe for a period of time after the game to see the overall comparison before and after, so the Italians do not know the data over there at present)

Considering all the signs, there seems to be no more reason to strongly refuse to buy shares.

Adhering to the line of independent operation for more than 20 years and not making peace with capital seems to be shaken a little.

……

Giorgio Armani should be the entrepreneur in the world who has the most thorough understanding of the power of Gu Kunsoft's endorsement.

In addition to him, perhaps only Sony's new CEO Nobuyuki Idei is left.

At the Olympic Games four years ago and the World Universiade five years ago, Gu Kun needed to listen to music to adjust his body rhythm before the competition, and he used Sony's DISC-MAN Walkman CD player. At that time, Nobuyoto Idei was not the CEO of Sony, but the head of the production department, and the CEO at that time was Norio Oga.

Four years have passed, and the tide of scientific and technological progress is inevitable, so although Gu Kun still took Sony's red envelopes and listened to music with Sony's products this time, the form of the product has changed. This time he used Sony's first MP3 player, which had just been launched and had not even hit the market yet.

MP3 is much smaller than a mini CD player, and in 2000 it was enough to have a sense of technology, and for Gu Kun, using a customized MP3 can indeed temporarily enhance his image elegance and trendiness. However, the red envelope must also be taken, and Sony directly stuffed Gu Kun with a red envelope of 100 million US dollars for this matter.

This price still takes into account Gu Kun's refusal to directly endorse commercially, but only "soft implantation to ensure that your product is used openly on the day of the competition".

After all, Gu Kun's identity is already very noble, and it is very bad to receive advertisements, he can only use it, and he is not allowed to indicate "Gu Kun, XX brand spokesperson" on the advertisement. If he really wants to allow explicit endorsements, then at least $300 million in endorsement fees is more than that, and he would rather give up 200 million in exchange for not being allowed to express it.

Even with this level of soft endorsement, the feedback Sony has received has been phenomenal. Its first MP3 has become a hot topic in fashion news in recent days, but unfortunately it has not been mass-produced, so it cannot be sold for the time being.

However, Sony's R&D and process departments have accelerated the pace as a result.

In the turbulent and foggy atmosphere, Gu Kun finally ushered in his official debut, and this day, as well as the comparative performance in the next two days, will be destined to give the world a new understanding of this great man's forced definition.

……

September 17, afternoon.

Gu Kun, who only got up at 9 o'clock in the morning, had breakfast after a little exercise, and rested for two hours, finally took his helicopter again and flew to the Sydney Swimming Pool for the first time.

This is his second time on Sydney soil, and his first visit to the Sydney Natatorium – 54 hours ago, the last time he landed, he only went to the main venue of the Opening Ceremony, and he didn't even come to the natatorium to get used to the venue.

In the middle of the past two days, Gu Kun stayed on the "Zhu Sen", resting on his yacht and training in the swimming pool on the yacht to maintain his condition.

This is incredible for other athletes, not because other athletes can't afford to enjoy these facilities, but because they often only participate in one or two events, and if they don't adapt to the venue in advance, they won't perform well in the preliminaries, and they won't qualify.

Gu Kun does not have this problem, he was surrounded by reporters after entering the stadium and asked this question once, and a female reporter from CNN caught him and asked: "Mr. Gu, I heard that you are the only athlete who has not come to the competition venue to adapt to the venue in advance so far in this Olympic Games."

According to the arrangement of the organizing committee, yesterday's all-day swimming pool was used as a window period for players to adapt to the venue, ensuring that every player participating in the lottery can be assigned a time slot. And most of the athletes came to Sydney before the Olympics and got used to the venue at their own expense – and you didn't do anything, is it because you're playing big?"

Gu Kun also responded to the interview for the first time during the competition: "My identity is not only an athlete, I am busy, and I think that safety is also more important, and I don't want to put pressure on the organizers to create security forces."

As for not adapting to the venue, what does it have to do with playing big names? I have to swim more in this field than any other athlete, and I can use the preliminaries and semi-finals that I have to participate in today to get used to the venue. ”

CNN's female reporter was secretly speechless, but she couldn't refute it.

Using the preliminaries and semi-finals to warm up and adapt to the venue, such arrogant words can only be said by 11 Olympic gold medals and dozens of world record-breaking guys.

The reporters could no longer trouble him, so they could only watch him quietly and pretend to be forced first.

Gu Kun will swim 5 times this afternoon, and almost all the men's events to be held today except for the butterfly will be held, but there will be no gold medal this afternoon, because there is no final.

Gu Kun quickly won three preliminaries and semifinals, and broke the world record again three times on the first day of the good start.

There are two semi-finals in the back, Gu Kun thinks that his form has declined recently, and it is still very easy to win, at least seven or eight meters above the second place, but it is a bit hanging if he wants to break the world record again.

In other words, if you break it again now, it will be more difficult to break the record broken today in the final final.

So after weighing it, Gu Kun was ready to do something to make full use of the pot that "couldn't break the world record".