Dreams are always beautiful, but reality may not be as beautiful as people think.

Zhao Fusheng very much hopes that Liu Dehua can come over to talk to him now, but unfortunately, Liu Tianwang is not his assistant, and it is impossible for people to wait for his summons anytime and anywhere.

When Zhao Fusheng's phone called, Liu Dehua said that he was attending a gathering of insiders.

"Do you want to come over and sit together?"

Liu Dehua smiled and suggested to Zhao Fusheng.

Zhao Fusheng hesitated for a moment and shook his head: "Forget it, I won't bother you, we will talk again tomorrow when we have time." ”

Putting down the phone, Zhao Fusheng smiled, he may really not be suitable for the entertainment industry, at least, he has no interest in this kind of party.

However, since Liu Dehua didn't have time, it was impossible for Zhao Fusheng to call others over, so he took out his professional course books and simply started studying.

"The medium of advertising, the corresponding audience, and the ...... between the audience and the medium"

Zhao Fusheng knows very well that if a complete plan wants to be released, what is needed is a professional basic theory, simply put, if there is no advertising terminology, it may be difficult for him to turn the new ideas in his head into reality.

After all, time has passed, twenty years after graduating in his last life, most of the knowledge in Zhao Fusheng's mind has been returned to the school. So he's really working learning now, even the basics.

"Well, it seems like something is missing. Looking at his textbook, Zhao Fusheng thought about it, and then he understood that in this era, there are not many applications of the Internet, and most of the media audience is watching TV, reading newspapers, and buying magazines.

"Knock knock!"

There was a knock on the door of the room, Zhao Fusheng closed the book, walked to the door, opened the door, and saw Dong Chenxi standing there.

"Why are you here?" glanced at Dong Chenxi strangely, if it weren't for the fact that she was Wang Zhen's girlfriend, Zhao Fusheng would have even suspected what this woman was going to do in the middle of the night.

Dong Chenxi glared at Zhao Fusheng angrily: "Come to report work, what's the matter, you boss don't go to the scene, I can't come to report yet?"

Zhao Fusheng was silent, turned around without saying a word, and walked inside.

Dong Chenxi didn't bother to talk nonsense, sat on the sofa, told Zhao Fusheng about today's shooting, and finally said: "If nothing else, the shooting will be completed in another week." ”

After a pause, she said to Oh Zhao Fusheng: "The person in charge of Aipu's mobile phone, it is said that he will come over the day after tomorrow, what should I do?

Zhao Fusheng was stunned: "Why should I go to pick up the airport?"

Dong Chenxi smiled bitterly: "My boss, that's an advertiser, can we offend?"

Zhao Fusheng waved his hand, understanding what she meant, it seemed that he was afraid of offending the person in charge of Aipu mobile phone, and it would be bad if there was any misunderstanding.

Thinking of this, Zhao Fusheng smiled at Dong Chenxi and said, "Do you know the relationship between advertisers, advertising companies and celebrities?"

Dong Chenxi shook her head, she really didn't understand what Zhao Fusheng meant, in her cognition, advertisers are the biggest "We say this, celebrity endorsements, it sounds like stocks, advertisers are investors, but these investors don't understand finance, so they have to hand over the money to our advertising company, which is equivalent to the kind of financial company that invests for others." ”

Zhao Fusheng stretched out a finger and said to Dong Chenxi with a serious face: "Here you have to pay attention to the fact that the stock market is risky, high and low, in the entertainment industry, it is the popularity of these stars, if the star we choose for the advertiser breaks out a scandal the next day and retires on the third day, it will be a loss." But if the star we chose for the advertiser was not famous at the time, but after shooting the advertisement, his popularity soared, then he made money. The benefits we get are the long-term relationship with our customers, and the advertising revenue from this long-term relationship. ”

After speaking, Zhao Fusheng smiled and said, "How is it, do you understand now?"

Dong Chenxi looked at him with an excited look, a little embarrassed, but finally nodded: "I probably understand." ”

"Do you know why Aipu Mobile chose our advertising agency?"

Zhao Fusheng looked at her and said helplessly.

Dong Chenxi was stunned: "Why, isn't it because your plan moved Chairman Han?"

This is something that almost all the company's top management knows, if it weren't for Zhao Fusheng to persuade Han Pojun, the chairman of Aipu, in any case, this kind of advertising with an investment of hundreds of millions of dollars will not fall on the head of future advertising, after all, although this circle is not about seniority, but advertisers are not stupid, people take out real money, everyone wants to try to find a bigger advertising company to do this, not a small company like future advertising.

Zhao Fusheng shook his head: "How could a big boss with a net worth of billions of dollars be moved by my plan casually." ”

As he spoke, he sneered and said, "I also found out later......"

This incident was later heard by Zhao Fusheng from Zheng Yao, and when advertisers choose advertising companies, there will be a consideration of the rate of return. In other words, the advertising produced by an advertising company will be evaluated by a special agency to determine how much benefit it can bring to advertisers.

And the future advertisement, whether it is the advertisement of the previous clear mouth lozenge or the planning of brain gold, is very high in the evaluation of the evaluation agency. This is the fundamental reason why Han Pojun agreed with Zhu Yushi's suggestion.

After listening to Zhao Fusheng's words, Dong Chenxi was dumbfounded, she never thought that there were so many stories in it.

"So, the current situation is that the expectations for our plan are also very high?" Dong Chenxi thought about it and said to Zhao Fusheng.

Zhao Fusheng nodded: "The sales of mouth clearing lozenges have increased by forty percent. The estimate of brain gold can be increased by at least 20%, so the father and son of the Han family will value me so much, otherwise do you think they are fools, listen to me and say a few words, and make up your mind to invest so much money. ”

Businessmen pursue profits, and other people's real money is invested in it, and what they want is a return on profits, if they can't make money, the Han family father and son can't agree. In the same way, in Zhao Fusheng's view, he doesn't need to be too flattering to the representative of Aipu Company, just an advertiser's representative, and he doesn't need to care about anyone's opinion before the advertisement is broadcast and sees the effect.

PS: I'm sorry, I'm a little emotional, but it's really because of the bad results in the past few days, so I'm very concerned about subscriptions and tickets. After all, there are only these two reasons why a book can last. And I asked myself, with my update speed, I could confidently ask for a vote. From opening my eyes to sleeping, I am always in the code word, why can't I ask for tickets? Those who have not seen the genuine version on the starting point Chinese network, please support the genuine version.