Chapter 159: It's not a selling point that even the upper class can't understand

The effect of crazy coins to buy and buy is immediate.

Although it would take nearly 18 months for the Lu Sen shipyard to deliver to Gu Kun a "world's most expensive yacht" that could only sail but had no interior decorations.

However, Gu Kun's budget of more than 20 billion euros was smashed, and he instantly won a small reputation in the circle of top luxury vehicle buyers in Europe-

The previous mergers and acquisitions with Kering, the upper echelons of Richemont, and Giorgio Armani and others only made Gu Kun famous in those ordinary food, clothing, and luxury goods circles.

And this crazy money with Lu Feng Shipyard made those factories in Europe that sell luxury planes, luxury cars, and yachts realize that Gu Kun is approaching.

Not to mention, Eric Hansen, the owner of Lussen Shipyard, and Robin Southwell, COO of Airbus, are good surface brothers, and there are also many surface brothers in the top management of luxury car companies such as Mercedes-Benz, BMW, Porsche, etc.

There is no way, this industry is like this, the sedan chair people carry people, because these companies know that they can complement each other, and the customers they serve are also very likely to be the same group of people, and everyone's products are not a track, just to introduce customers to each other, isn't it beautiful.

No, Gu Kun has just negotiated with Eric Hansen about an investment of 20 billion euros in the purchase of a ship and a yacht renovation factory, and many of his intentions have been secretly reported by Hansen to Robin Southwell and Mercedes-Benz CMO Schmidt.

This is not a leak of customer privacy, after all, it is just an intention, and Gu Kun is also happy to see it.

Anyway, it will take at least one and a half years to deliver the special plane, and now it is just in time for his follow-up concentrated outbreak of the great cause of pretending. A few years ago, because there was no airport in Lanfang, even the royal family did not have a special plane, only a helicopter.

Now Lanfang Airport was put into use in July 97, and it has been in operation for 18 months. Before, because I was busy with other things and the demand was not urgent, I had been holding back and didn't buy a special plane, but now it's time to make a move.

This point in time is very particular, because if you go back a year, the Southeast Asian financial crisis is not completely over, and as the tycoons and royal families of the affected countries, they must also pay attention to the public influence. At that time, if we do not show that we share weal and weal with the people, it will be too much to attract hatred and easily arouse internal resentment and disunity.

Other countries in Southeast Asia that have kings, their royal families are also quite simple during the financial crisis, so the kings of this generation generally have better public reputation and support. At this height, the public image must be paid attention to.

Therefore, when the financial crisis is over and the Hong Kong stock funds are almost shipped, it is a good time to place orders frantically.

Robin Southwell, COO of Airbus, took advantage of Gu Kun's time in Hamburg to fly to Hamburg in person and peddle with Gu Kun whether he needed a few special planes.

The size of the order of at most two aircraft is certainly not worthy of being personally invited by an Airbus executive like Robin Southwell, and it would be very face-saving to send a sales director at most, or a manager of a regional market.

But the reason why Southwell came in person was also because on the one hand, Gu Kun was in the limelight in the circle, and on the other hand, he also wanted to have one more royal client.

For Airbus, competing with Boeing for special aircraft orders from the royal families of various countries is also very long-faced. It is said that more than 20 years ago, at the beginning of Airbus's start, it won an order for a royal plane from Monaco, a small country on the European side, which has helped Airbus a lot in the competition for "luxury passenger aircraft".

Don't look at Monaco's kind of small country of bouches is much smaller than Lanfang, with a population of less than half of Lanfang, but people are also the characters of a tyrant country, and all kinds of per capita richness index are high, and the princess at that time was still Oscar-winning actress Grace Carey, who was as famous as Audrey Hepburn, and was also influential in Hollywood, and even Hermes had to kneel and beg to make a gift custom for the Monaco royal family to start the sign.

Although Lan Fang is poorer than Monaco now, Gu Kun, the future son-in-law of the Lan Fang royal family, has far more international popularity and hype than Grace Kelly, the princess of Monaco.

The Monaco royal family can win the attention of the upper class by finding a wife, so why can't the Lanfang royal family do the same thing by recruiting sons-in-law? Shouldn't men and women have equal rights?

Therefore, it is not surprising that Robin Southwell has a long heart and comes to serve Gu Kun in person.

Gu Kun was also very refreshing.

The special plane is not the most extravagant question in the world, and it is not very easy to compare, because it is all standardized. Moreover, Airbus is so large, it is still jointly run by many European countries, and he will not have the idea of fighting Airbus shares by borrowing Gu Kun's stomach, which is not strong and unnecessary.

Then it's pure buying, buying, buying.

"Then I'll order an A330-200 plane first, give me the best interior custom decoration and functional space transformation, 100 million euros can be done?"

Gu Kun bluntly mentioned his needs.

Don't look at the special planes that pretend to be rich in later generations, they all start with two or three billion US dollars, that is because of rising prices, plus the application and amortization of many new technologies.

According to the price of 99 years, the price of the ordinary A320 is only 30 or 40 million euros, and the A330 has a lot of battery life, and it is a long-range type, but after all, it is a double engine, and it is more than 60 million euros.

Gu Kun gave 100 million, and more than 30 million yuan was given to do the renovation and decoration of the inner cabin, which was very face-saving. Except for Gu Kun, there should be no other twin-engine civil plane in the world that is more arrogant.

Air Force One under the command of the Oceania State is not counted, it is a four-engine Boeing 747 modification, and ordinary people don't have that demand.

Gu Kun does not need to cross the Pacific Ocean in the future, and after the Sydney Olympics, it is estimated that he will not go to the Americas within ten years. The 12,000 kilometers of the A330 is just right for use.

Robin Southville certainly had no objection to this order, he just reminded: "In the capacity of the Lanfang royal family, shouldn't you buy two planes and keep a backup?" 'Air Force One' is always prepared with two planes all year round, and other small European royal families are at least like this." As for Brittany and those Middle Eastern royal families, they have more planes.

I think you can consider buying another A340 with high and low configurations, the 340 with four engines has a stronger endurance and is more secure. And with a range of 15,000 to 16,000 kilometers, you can fly directly to countries such as Nama in Central America or Chile and Argentina in South America. ”

Gu Kun: "There's no need, I like the A330, because you have fast delivery and easy transformation, and there is already a middle sleeper cabin, and the privacy is good." This kind of advantage may not be easy for you to sell when civil airliners are sold, but users like us who don't care about the landscape are just right, and they are considered to be my favorite.

Moreover, Lan Fangguo is small and weak, and the royal family is sparsely populated, so one is enough. Special planes are not luxury, and they will be depreciated and backward in ten or eight years. In the future, when you have more high-tech and newer models, come to me again, and I will buy another one, not more than five years.

If you just want to come up with more lists, I can introduce you to the civil routes of Huaxia Feilan, China Eastern Airlines, China Southern Airlines, Air China, and I have a lot of friendship with me, and I also have a lot of say and friends in the tourism and shipping industry in China. If I said that I wanted to improve the quality of the Feilan route and asked for all A320s, they would still give me a few thin noodles. ”

Anyway, for airlines, if the grade of the plane is improved, then the ticket price will be a little more expensive, and the wool will come out of the sheep, which is no problem.

The key is to see whether the passengers who take this flight are generally high enough, rich enough and can afford to spend. As long as Gu Kun's future Lan Fangyou can ensure that he insists on being a high-end customer and attracts the richest people in China, there is no problem in changing to a luxurious model.

Gu Kun believed that as long as he did a good job, even if Lan Fang's ticket was more expensive than the ticket to Lijiapo, he would be able to have enough upper-class people to support him. (The mileage from Yuezhou to Lijiapo and Feilanfang is the same.) If you take off from East China and North China, Lan Fang is closer. Taking off from western cities such as Shudu, Lijiapo is closer. )

As for Gu Kun's mention of "the inherent sleeper cabin design of the A330 just to its liking", this is to talk about the embarrassment of the A330 model when it is used as a civil aviation.

As we all know, the A320 level of civil aviation is non-wide-body, the thickness of the fuselage cylinder is just enough to accommodate a single-deck cabin, and the extra arc-shaped space above and below is just enough for checked luggage.

Other later wide-body passenger aircraft, even the double-decker one like the A380, is because the upper and lower diameters of the fuselage cylinder are too thick, far exceeding the height of one floor, so they are simply divided into two floors to avoid waste.

However, the height of the cylinder is more embarrassing for an aircraft like A330, and it is too wasteful to do only one cabin, and it is too luxurious to change all the cargo compartments to checked baggage. If you want to build a two-story cabin, the strength of the upper layer of the mechanism does not allow the porthole to be opened, which is equivalent to a stuffy tank cabin, even if it is made into a sleeper, consumers are very disgusted, and the ticket sales are extremely poor.

The reason is mainly that people who take planes nowadays are still very greedy for viewing needs, and they like to look east and west when they take planes, and they feel that the plane is sitting in vain without windows.

But this kind of problem is not a problem at all for people like Gu Kun who sit on a plane until they get tired of sitting and vomiting.

It's not a hillbilly, who still looks east and west when you take a plane? I haven't seen the world! I sleep and play with women when I get on a plane!

The A330-200 model was only put on the market in the second half of 1997, and now it has only been more than a year.

"The reason why others don't buy A330 is because they always want to look around when they get on the plane." And the reason why I bought it is because I'm tired of seeing it" Isn't it beautiful when this selling point is promoted?

Gu Kun and Airbus can find publicity gimmicks, whoever buys Boeing again in the future will be soil, and whoever buys Boeing again will have ADHD and have never seen the world.

Robin Southwell saw that he had said this, so he no longer insisted: "Indeed, a thousand words are not as good as practical actions, we will come up with the best decoration plan, so that you can use it, personally experience our quality, and then welcome you to place a follow-up order." You can rest assured that we at Airbus have always invested heavily in research and development, and there are often new models with sufficient technology content on the market. ”

"Well, it's a check for 100 million. I'm a person who likes to pay in full. ”