When Wei Xun and Ji Tang came out of the movie theater, it was snowing.

Chi Tang stretched out his hand to catch a snowflake, and said firmly: "The first snow, alas, a good sign, it means that your box office this time will definitely be bad." ”

"Lend you good words. Wei Xun chuckled, "I'll send you back first." ”

Chi Tang shook his head and refused, and said, "No need, I have a driver, you better go and do your own business." ”

Today's premiere of "Wu Wen Xidong", Wei Xun, as an investor, knows that he must be very busy tonight without thinking about it.

At least the first-day box office, as well as the word-of-mouth evaluation of the movie, need to be followed up and paid attention to at all times.

After seeing Chi Tang get into the driver's car and leave, Wei Xun got into Mao Bin's car near the theater and said, "Go to Times Pictures." ”

Mao Bin started the car and asked, "How is Brother Xun, is the audience's reaction in line with expectations?"

Mao Bin has also been very busy recently, so he still has no time to go to the theater to watch the finished film of "Wuwen Xidong".

"You can't go wrong. As Wei Xun spoke, he took out his mobile phone to open the news and search for the latest news from Wuwen Xidong.

The reviews on the web look okay.

"I think "Wu Wen Xidong" is super good-looking, and it is very Amway, especially Shen Guangyao played by Wei Xun, which almost made me cry to death in the cinema. ”

"I also kept crying, it was really a super heartfelt film. ”

"It's hard to imagine that the screenwriter of this film is Wei Xun, and I think the Shanghai Film Festival owes him a best screenplay. ”

It's just that because of the fact that it has just been released, the movie's reputation has not yet fermented, and there are not many public reviews.

Mao Bin looked at Wei Xun in the rearview mirror, guessed that he should be scrolling through the news, and asked with some trepidation: "Then you are wondering, how much can the box office be on the first day?"

Wei Xun smiled and said, "I don't have the ability to think about this, let's wait for the data after midnight in the evening." ”

In this time and space, the online ticketing system has just been launched, and the mechanism is not perfect enough.

People are even more accustomed to buying tickets in the cinema, and there is no real-time box office update software like 'Maoyan'.

Therefore, the calculation of the box office on the first day still has to wait for the data from the theater chain to be summarized, and then distributed to the film producer after the early morning of the next day.

Half an hour later, Wei Xun came to Times Pictures.

In the vice president's office, Hu Zhengxin and Lin Cheng of Huaying Media are already waiting for him.

Seeing him come in, Hu Zhengxin immediately asked, "How do you feel?"

"The response from the audience is not bad, and there is no big problem with the evaluation on the Internet at the moment. Wei Xun said: "Mr. Hu, Director Lin, what about you over there?"

In fact, as investors, the three people in the office at this moment have already watched "Wuwen Xidong".

So what everyone asks is not how the movie is, but what the audience's evaluation is.

Hu Zhengxin said with a smile: "I accompanied my wife to the theater in the afternoon, and she cried several times, I think this is a good thing?"

"I didn't watch "Wuwen Xidong", I went to watch Tianguang Media's "Thief Raiders". Lin Cheng said: "It feels decent, there are no bright spots, no wonder they want to adjust the schedule." ”

In fact, Tianguang's "Thief Raiders" was set at the beginning of the year in October.

But at that time, there was an action movie with the same theme from Dynasty Entertainment in prime time, and there were two imported films in November, so Tianguang Media finally decided to transfer "Thief Raiders" to the Christmas file.

has not been released, so adjust the file first, obviously Tianguang himself has little confidence.

It's just that the Christmas schedule "Thief Raiders" collided with "Wuwen Xidong" again.

Hu Zhengxin said a little mockingly: "But I think Tianguang is quite confident in us this time, and the announcement of "Thief Raiders" has also cost a lot of money. ”

After all, "Wu Wen Xidong" is a literary film, and literary films usually have a ceiling.

Tianguang Media's comedy action film "Thief Raiders" has an advantage in its own theme, and it has avoided several blockbusters, so this time I am very confident, and I guess I want to make a lot of money in the Christmas file.

As for the other two small-budget romance movies, judging from the scheduling rate, it is impossible to kill.

Because "No Questions Asked" and "Thief Raiders" swallowed most of the films, the two sides are currently evenly matched.

"If the quality of the film is not good, it can only be wasted in the end. Wei Xun smiled: "Let's wait until after the early morning to see who can hold down whom." ”

Lin Cheng glanced at Wei Xun with some surprise when he heard this: "You can calm down." ”

Wei Xun smiled and said nothing.

After twelve o'clock, the data from the theater was counted and sent.

The staff of Times Media walked in with an excited face and said: "Mr. Hu, the results are out, the box office on the first day is 27 million, and the valve forum has a score of 8.1." ”

There are 27 million!

Hearing this result, Hu Zhengxin couldn't help but be full of surprise, and asked anxiously: "What about Tianguang, what is the box office data of "Thief Raiders"?"

The staff said: "The box office of "Thief Raiders" on the first day was 12 million, and Douban scored 6.9. ”

It's all crushed!

After the staff withdrew, Lin Cheng smiled happily: "It seems that this Christmas stall is the time for us to eat meat." ”

On 12.21, that is, yesterday's movie premiere was Friday, "Wuwen Xidong" can get a first-day box office of 27 million, which means that if nothing happens, the box office can be nearly doubled on Saturday.

The box office on the first day plus the two-day weekend, breaking 100 million in three days is absolutely stable!

According to this trend, after more than a month of release, the box office will definitely be very impressive, 400 million, or even 500 million!

Hu Zhengxin was also very excited: "It's not in vain that we stay up all night and wait until this time." ”

"The two of you, just eating your own meat, it's not fragrant enough. Looking at Hu Zhengxin and Lin Cheng with happy faces, Wei Xun said meaningfully: "Now that we are gaining momentum, it's time to consider dividing the meat of the family." ”

Hu Zhengxin and Lin Cheng were stunned when they heard this.

I heard Wei Xun continue: "Contact the theater chain, give up two profit points, and directly tear up the schedule of "Thief Raiders", what do you think?"

The box office on the first day has come out, and the film schedules of "Wuwen Xidong" and "Thief Raiders" are about the same, but the box office is more than twice as different.

Under normal circumstances, "Thief Raiders" will definitely not be able to keep the current film schedule.

But the cinema chain will not cut the film the next day, according to this trend, it is okay for "Thief Raiders" to break 100 million at the box office in the end.

But if at this time, "Wuwen Xidong" is willing to take the initiative to give up a certain profit point, then tomorrow's schedule of "Thief Raiders" will definitely plummet, and it is really hard to say how much box office it can have in the later stage!

Wei Xun's move can really be described as black enough.

And this is exactly how Wei Xun calculated that he would use "Wuwen Xidong" to sink "Thief Raiders"!

The box office market is so cruel, and film scheduling represents the basis of a film's box office, which itself is a life-and-death competition.

Hu Zhengxin knew the grievances between Wei Xun and Tianguang in his heart, but he barely hesitated at this time and said, "Okay, I'll go and communicate with the theater right away." ”

In order to tear more films, even if you give a little profit to the theater, it will only make more money in the end!

Lin Cheng said: "When I go to arrange the publicity media, I must let "Wuwen Xidong" occupy the major online headlines tomorrow. ”

The dark horse movie that harvested 27 million on the first day, of course, must be well promoted!

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