Two days later, across the street from the Burj Al Arab, a luxury shopping mall that had been built less than a year ago.

Gu Kun took Lin Ying and came here for an unannounced inspection.

Luo Haili, the person in charge of the shopping center, came out to greet her in a low-key manner and accompanied the students to inspect.

Since the end of the 2000 Sydney Olympic Games, Luo Haili, the head of the "Ministry of Culture, Sports and Tourism", has completely lost her own work in sports.

Therefore, his "Ministry of Culture, Sports and Tourism" only has culture and tourism, as a sports specialty, Luo Haili does not know much, Gu Kun counts and counts, and he can only hand over the tourism and shopping in Lanfang's cultural tourism career to her.

Anyway, it's just a daily job, nothing technical or difficult, financially clean, loyal and reliable, and the most important thing. As for the brand building and operation promotion of luxury goods, it is not for her to worry about it, someone else will take care of it.

Luo Haili only needs to be optimistic about this SHOPPING-MALL that rises every year.

A YEAR AND A HALF AGO, WHEN GU KUN HAD JUST WON ARMANI AND GUCCI BEFORE HE TOOK IT, LUO HAILI FOLLOWED HIM TO DO SOME EARLY WORK, AT THAT TIME LAN FANG STILL HAD ONLY A RELATIVELY DECENT SHOPPING-MALL, BUT IN THE PAST YEAR AND A HALF, THIS SCALE HAS EXPANDED SEVERAL TIMES, AND LUO HAILI OFTEN WORKS IN DIFFERENT PLACES EVERY DAY OF THE WEEK.

Who has made Lanfang's tourism industry develop so rapidly, and the scale of the luxury goods purchasing industry is a big step every year, almost doubling and skyrocketing. The original shopping mall quickly ran out of capacity.

"Brother Kun, why did Yaxing come to me today. Do you think that the performance of this Yintai Sailing flagship store in the first quarter is too bright, and I want to boost morale? ”

As soon as the two sides met, Luo Haili greeted her from the bottom of her heart, not flattering or flattering. Of course, the only thing that can reflect her politeness is that the title is reluctantly changed to "Brother Kun", after all, she is older than Gu Kun, according to the grade of school, she is Gu Kun's senior sister, and it is already the limit to call Brother Fang to be honorific.

The store she is sitting in today is still a new store of Yintai, a shopping mall chain brand that Gu Kun acquired from China, but this new store is more luxurious and larger than the old store, so after the opening, it has become the most exclusive flagship store, because it is just opposite the Burj Al Arab on the inside of the esplanade, so it is directly named Yintai Sailing Flagship Store.

She didn't know Gu Kun's intentions, so she was very enthusiastic to take Gu Kun and Lin Ying to inspect some of the counters with the best sales results, which could be regarded as showing off her achievements.

She first took Gu Kun to see the Armani counter, which was first included by Gu Kun, and then looked at Gucci, and introduced while looking at her: "In March, just this store, how many goods do you guess the Armani brand sells? 900 million yuan!, Gucci next to it is even more exaggerated, with a monthly sales of 1.7 billion yuan, and the total turnover of the two biggest brands is 2.6 billion." There is also a jewelry counter that I passed by on the first floor just now, where Cartier sold for 1.8 billion. It's all exaggerated.

According to the retail industry indicators, they calculate the efficiency of a mall, which is the ping effect, that is, the monthly sales per square meter of store area. In a commercial building of our grade, a monthly ping effect of 70,000 or 80,000 yuan is considered to be passed, and a superstar store of more than 200,000 yuan is considered a superstar store.

The shops I gave Gucci Cartier are all top-notch, and one brand is one or two thousand square meters of store area. According to the assessment of the performance of their peers, they sell 200 million per store per month, even if they reach the results of their counters in Xiangjiang or this counter, selling 500 million per month is a superstar store. Now each store is more than ten or two billion, which is three or four times better than the best results of its peers. ”

Luo Haili only learned luxury retail concepts such as ping xiao, and it seems that in order to show off in front of her boss, she subconsciously uses new words when she speaks to cover up her inferiority complex as a sports student.

Of course, as a duty-free luxury store, the profit is actually relatively low, the majority is taken by the brand, and the gross profit of the store is less than 20%, so the sales of the three brands add up to 400 million, and the gross profit is 78000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000

It's just that the sales are too high, and the amortization of fixed costs doesn't matter, it's almost negligible - generally, a batch of boutique counters of this size have a monthly gross profit of less than 100 million, and all the trivial costs up and down are amortized. The extra gross profit of more than 600 million yuan can also be completely converted into net profit.

In a shopping mall, the top three fist brand counters add up to a net profit of $70 million a month! The entire shopping center adds up to a net profit of more than $100 million a month!

If the luxury retail industry can be so profitable, how can you make super profits so happily if others don't rush into it like crazy?

Under normal circumstances, such a high-end shopping mall, even if it is ranked first in Lanfang, earns a net profit of 20 or 30 million US dollars per month, even if it is normal, it has fully considered the policy dividend of Lanfang as a duty-free free trade port.

……

"It's kind of interesting, this new flagship store, since the opening of the New Year, has indeed sold so well, so good that I feel ...... Outrageous. Gu Kun commented in a mocking tone.

When Luo Haili heard this, she was a little apprehensive, and her mood took a sharp turn for the worse, and she began to reflect on whether she had failed to do any work, or whether she had left any loopholes left by His Majesty's laxity.

"Is there something wrong with the account? Tell me straight, I'll investigate it thoroughly. I really don't have a heart, you know I'm not professional, so I've only been chasing ducks on the shelves for a year or two...... Of course, this must be up to me, and I have failed your arrangement. Luo Haili apologized, and she herself quickly realized that there might be a real problem here.

After all, when she brags, she can't believe her results.

"Sister Lily, don't think too much, I know it's definitely not you, you wait for me to finish speaking. Gu Kun didn't want to scare this kind of cute and unprofessional senior sister, so he quickly gave up beating and selling guanzi, and said it bluntly.

He gave Lin Ying, who accompanied him, a look, and Lin Ying said the idea of preliminary investigation and analysis in the past two days: "Sister Lili, here's the thing, we found that in most shopping malls in China, the sales growth of travel purchasing consumer goods in the first quarter was very amazing, far beyond the normal range.

And especially your current flagship sailing store has the most exaggerated growth, with an astonishing increase of nearly three times in a month in March – and I mean a three-fold increase compared to February. This is certainly not normal. ”

The same store did not engage in any entertainment activities by itself, and it was not just opened, but the turnover of related categories was three times higher in the fourth month after opening than in the third month, which must be problematic.

Luo Haili also felt a little guilty when she heard this, and hurriedly asked, "Then how do you investigate this matter?"

Lin Ying didn't really understand, but in the past two days before she came, she had done some homework temporarily, so she was very assertive at the moment: "First transfer the detailed accounts, especially to see if you can find out which big buyers with real names and abnormal excess performance are constituted, and the details of the invoicing tax refund information ......"

Luo Haili didn't say a word, and immediately led Gu Lin and the others into the office, dialed a phone number, and then soon had a financial advisor bring all the things they wanted.

Lin Ying helped to review it, and immediately found the problem: "Why are there so many invoicing information that can't be corrected after buying? And you here, there are too many sales without corresponding passport tax refund coupons - if it is a Chinese tourist buying something, it must be affixed to the passport coupon." Otherwise, how can they refund the consumption tax when they leave the customs?

There are so many people here who don't need to affix their passport coupons to shop, and they must have been bought by people in their own country. This is a hard cap of 4% consumption tax refund, so many abnormal purchase information, why didn't you pay attention to it earlier?"

The consumption tax is now 6%, and it has slowly risen to 8% or 10% in later generations. Lan Fang is also 4%, so if you don't return, although you lose some money, those who have a heart can still withstand it.

"Original...... It turns out that the proportion of locals buying is so high, it is an abnormal situation, I'm really sorry I don't know, I'll pay attention next time. So what do we do now? Do we want to track it down? But the information is very limited, and we don't know where these people came from. Luo Haili immediately admitted her mistake and wrote down this experience.

This is actually a matter of a layer of window paper, and if someone pierces it, you can immediately figure it out: Lan Fang has 500,000 foreign tourists per month, and about 200,000 are stranded at the same time. And how many people in this country do they buy luxury goods a year? If you really pay attention, you will know that there is a problem when you do the math.

Gu Kun thought for a while and ordered: "I'm just here to find out today, since the previous data is not enough, it's normal that I can't check it." You pay attention to the point, starting this month, there are still a large number of purchases that do not stick to the passport copy and do not need to apply for tax refunds, you should keep enough relevant information and hand it over to Gao Jianxiong, we will investigate it within the scope of the law. ”

Speaking of this, Gu Kun turned his head and said to Lin Ying in a discussion tone: "It's basically confirmed that it's a second-tier dealer." However, normal second-class dealers, with a price more expensive than the flagship store, will definitely not be able to sell. Therefore, most of them also collude with tour group tour companies that shop at designated points.

You can help me notify the people of CTS and Brother Ma here, and let them pay attention to the ordinary tour group market and the Internet group market in China respectively, and check if anyone has done anything recently, most of which are forced shopping groups.

Sister Lili, the Ministry of Culture, Sports and Tourism is under your control, so you check whether we have registered any new intermediary travel companies in Lanfang recently. Let's look at both sides together. ”

"What if it's a zero-low tour price shopping group organized by a travel agency in South Korea?" Luo Haili did not forget to remind and added a possibility.

Gu Kun was slightly stunned: "If the Koreans really say that they do this, it will be really difficult to do." But it is estimated that they will not, they are still very strict about unfair competition, and Huaxia is the most tolerant group of Internet companies, which is almost as tolerant as Oceania. ”

"Okay, then we'll go and investigate it thoroughly. ”