Chapter 762: Games and Thoughts
What is very important is that because of Hu Wenhai's existence, China's GDP growth has exceeded the level of 10% for five consecutive years. Compared with some unspeakable things that happened in history, the process of domestic market reform this time is actually much more gentle.
From the abolition of the dual-track system to the rapid growth of grain production, in the two years since the opening of the Shanghai Stock Exchange, a huge bull market has driven a group of people to get rich first. The technological upgrading of heavy industry in Northeast China has led to the rapid growth of industrial scale across the country. In addition, the triangular debt has been resolved and the tendency of foreign countries to incite certain domestic problems has been dealt with, and there has been no reversal of reform and opening up.
While prices are growing rapidly, inflation is inevitable. But the average wage per capita of the urban population is also rising rapidly. By 1991, urban workers in China were generally receiving more than 270 yuan per month. The minimum wage requirement in the imperial capital has been increased by 240 yuan, and basically few people will earn only such a little.
The overall upward trend of the economy has given many people more money in their hands. Some people's families have changed to big houses, and the three major requirements for young people to get married have also changed from color TVs, refrigerators, and washing machines to telephones, air conditioners, and video recorders.
As soon as this day passed, according to the Chinese's consistent habit of "no matter how hard you are, you can't be bitter for children", the pocket money in the hands of children will rise with the tide. In addition to this, the toy market is also thriving. Some small enterprises in towns and villages have aimed at this industry, and they have actually figured out the way of copycat FC red and white machines.
In fact, the way of this copycat FC red and white machine is not difficult, the world's largest pirated red and white machine manufacturer, is Xiucheng Computer Group. It's just that the Xiucheng Computer Group specially copied and exported it to the Soviet Union, and Ren Hell couldn't sue even if he wanted to.
Some township and town enterprises have set their sights on this market, and they have simply spent a lot of money to dig up a number of corners from the Xiucheng Computer Group. From hardware engineers to software programmers, even the squad leader on the production line did not let go, and simply imitated the whole set.
As for the source of the assembled parts, it is not difficult, and the memory is the goods of the Modu Electronics Factory, and the imported goods of the image controller are not expensive. Other motherboards, sound processors, and gamepads are the most high-tech places to produce by themselves.
In this way, although the quality cannot be compared with FC's red and white machines, it is better to be cheap and not pick cassettes - the pirate bosses are very shrewd in business, and the game consoles exported to the Soviet Union by Xiucheng Computer Group simply remade Nintendo's games from the program in order to avoid legal risks, and even released some of their original games. But since even the FC console is pirated, of course, the pirates can't still care about this risk, and simply directly compatible with the formats of the two consoles.
As a result, the price of such a copycat red and white machine in China is actually only seven or eight hundred yuan. Young people who have just worked have to save for two or three months, and some old workers or dual-income families may grit their teeth and take out a month's salary to fill in one for their children.
With the children having pocket money, there are more playrooms around the school. Parents have more room in their hands, so many people have added game consoles to their homes. This game trend blew in the land of China, so some old people whose thinking was still stuck in the 80s collided like a planet hitting the earth.
The crowd, who had long been dissatisfied with the increasingly exaggerated social atmosphere, picked a seemingly easy target to deal with, and concentrated their firepower to attack video games.
Electronic heroin! Demoralizing playthings! Corrupting the social atmosphere! Buttoning down one hat after another, children playing video games are depicted as a group of thugs.
Hu Wenhai was stunned and took the newspaper from Ran Ni's hand, skimmed through it at a glance, and couldn't help frowning.
This is another empirical mistake on his part, thinking that the electronic heroin claim will not come out in a few years, so he did not take it seriously. Unexpectedly, because of the rapid development of the economy, some contradictions in China will intensify after a few years ahead.
This situation, to be honest, is really tricky.
If this public opinion is manipulated by someone behind the scenes, Mr. Hu can compete with it. I believe that in China, there is no opponent who can wrestle with him.
However, it is a pity that there is no such thing as a mastermind behind the game consoles. It's actually a collision of two minds, between the first thirty years and the last thirty years, between the young and the old-fashioned......
This kind of ideological conflict has actually existed in society in every era. It's just that in the nineties, the collision was particularly violent. In the process of transitioning from a polianical society to a consumer society, there will inevitably be a considerable number of people who will not be able to change their ideas.
Forceful suppression of public opinion alone will not solve the problem, because the soil that generates the problem is still there. As for those who say that they can't solve the problem, they solve the problem...... When did we Mr. Hu do this?
Hu Wenhai tapped his fingers on the table and muttered for a moment-
"This problem, in fact, is not difficult to solve. In the final analysis, we should make a lot of our people and make a few of the enemy's people! How can we do it? In my opinion, we can proceed from two angles: One is to set an example and play games well, and we must not be petty gangsters who have nothing to do and cause trouble. What kind of person does it have to be? The smarter people are, the smarter they play, the smarter they play, and I already have an idea about this, so you don't have to worry about it. β
"On the other hand, you have a problem with the games on your consoles, who said that games are for children? You want to develop games for adults to play, so that adults can also like games like crazy, and then there will only be some old-fashioned games left, who cares what they say?"
"A game played by adults?" Ranni frowned deeply and shook her head silently, "It's not like we haven't tried, but, heyβ"
"After all, games are a new thing, and adults don't accept them well. What's more, most of the adults in the sixties and seventies had only junior high school education. Today's games really require brains and hands-on skills, and adults are very difficult to play. β
"Most of what Rani said is true, but there is one thing, it's not that adults don't like games because they don't have a high degree of education. If you look at it differently and eat every day when you are tired from work, will you be interested in games like Contra, Mario, and Raiden?"
Hu Wenhai shook his head, he didn't dare to say anything else, the games he had played in his two lifetimes were really no problem in taking a doctorate in this era. He knew what was going on with it.
"The main market for FC console games is facing Japan, the Japanese have a developed economy, and the pressure on adult life is not so great, so naturally there is more energy to devote to games. They play games for excitement, excitement and a sense of accomplishment. The national conditions are different, so how can they be welcomed by Chinese adults?"
"To be popular with Chinese adults, you need to develop some game modes that they are familiar with. And don't be too competitive, focus on relaxation and entertainment. β
"That ......"
"We'll talk about this later, and we'll continue the meeting now. Hu Wenhai waved his hand and did not let this episode disturb the progress of the meeting.
"That's how I think about the planning of the Pudong Digital Industrial Park. β
There are people from all walks of life in the conference room, and there is no need to delay everyone's time because of a specific problem. Hu Wenhai soothed Ran Ni with his gaze, and then said: "In terms of hardware, we have a Modu wafer factory, which can provide special preferential prices for enterprises in the park. The General Administration of Telecommunications has made a plan to complete the erection of the 100-megabit backbone network in the industrial park within this year. Software ......"
"The game industry will be the top priority of the digital industrial park, but our country is almost blank in the game development industry - Mr. Qiu Bojun, are you willing to take on this responsibility?"
Hu Wenhai's sudden call made Qiu Bojun obviously stunned. He stood up a little bewildered, and then suddenly realized that all eyes in the conference room were focused on him.
"I ......" Qiu Bojun's mind was blank, and he opened his mouth, but found that he couldn't say a complete sentence.
"Mr. Qiu Bojun, you also saw it. Hu Wenhai pointed to the other people in the conference room and said sincerely: "The game is related to the development of China's IC industry, and the IC industry is related to almost all industrial categories in China, especially the power and military fields. β
"For the sake of the strength of the motherland, please make a game!"
"I, I'm willing to play a game!" Qiu Bojun, who was still a young man, his face flushed, like a red star second pot head who had drunk a whole bottle.
......
"There are actually routines for game promotion. You know, in the developed countries of the West, they have a lot of luxury goods that can be sold for prices that far exceed the value of the goods themselves. The trick here is that the dealers of these luxury goods will give their goods a great story. The commodity is still the same commodity, but the excitement of the story ultimately determines their value. β
Hu Wenhai snapped, bit down a piece of apple, and easily divided one between Ran Ni and Qiu Bojun, who followed him into the office: "Story, do you understand? I think that in the field of propaganda back then, we were also invincible all over the world." The white-haired girl, the bitter cauliflower, Liu Wencai, and Nan Batian, aren't these all stories? Telling a good story is more effective than repeating the truth 10,000 times. β
"So, this time, you're going to tell us console users such a story......"