Chapter 301: How Do You Want Me to Improve Service Quality

Hearing Gu Kun say so resolutely, it seems that he is not at all complacent and falls into the resource curse because of the addition of a new income of "4 billion US dollars a year from selling oil", Mr. Yamazaki is of course very pleased as a collaborator.

Yamazaki nodded approvingly and asked: "So, can you talk about the current batch of historical 'high-end customers in advance' after digesting, what new preferential policies do you have to attract new customers?"

I'll tell you the truth, I think the market that European and American tyrants come to Asia to play will recover in a year or two. If you consider giving us more preferential treatments, then with the power of our JTB, it is absolutely no problem to pull more rich people to fill the vacancies left by the Europeans and Americans. ”

It seems that the perception that "Lanfang people relied on lackeys to get lucky, and only after the black swan event in mid-September did they temporarily escape the decline in passenger flow" has formed a stereotype in the hearts of all tourism peers.

Not only competitors in the Middle East and Monaco are thinking so, but even upstream and downstream partners in the supply chain of the Japanese and South Korean markets are also worried.

It is necessary to boost the confidence of collaborators.

However, Gu Kun touched the stubble on his chin, and always felt that the second half of Yamazaki's words sounded a little uncomfortable. The heart said: Nima! I originally wanted to take advantage of Lanfang's high-end luxury facilities, and I couldn't rent them out in this black swan off-season, so I came to ask Lao Tzu for a discount?

Does my brother look like the kind of person who sells things at a discount? I don't know if my brother's slogan is never discounted, whether you like to buy or not?

You can't be vague about justifying your name, so Gu Kun cleared his throat, changed his expression to a very serious expression, and solemnly said: "Of course there are revitalization measures, but they are not discounted. We Lanfang people can spend money on treats, which is a welcome courtesy to friends and an elegant embodiment of the state of Chinese etiquette. But business is business, and we don't discount it. ”

When Gu Kun said this, his volume unconsciously increased, so that some of the guests next to him who were just secretly observing, preparing to wait for the time to be ripe and then waiting for the opportunity to come over and ask questions, also quietly leaned over, ready to listen carefully.

Mr. Yamazaki was also slightly displeased by Gu Kun's attitude, and asked without backing down: "Oh? Lan Fang insists on never discounting, then I would like to hear what other measures you have taken to expand tourism demand in the near future." ”

Although Yamazaki himself is not very rich and is just a professional manager, the strength of the JTB Group he is in charge of is not trivial, so he is very unhappy that others will refute his face in person.

Don't underestimate this JTB, this company is not just "the largest tourism group", even in the world, it can also rank second in the scale of tourism companies, second only to the French EDEN-RED, so the power of JTB in the tourism market is basically the first in Asia.

This is also related to the current situation of tourism fragmentation in Western countries, the tourism market in Western countries is very open, visas are easy, and there is a lot of ethnic mobility, so it is not easy to form a monopoly giant in the tourism industry. In his early years, he was well-known for his national ideas, and he was very strict with foreigners, and his visa rights were very high, so it was not easy for small businesses to develop.

The reason why the French can have a family to carry with them is also because France has the longest history and culture and the richest tourism resources among the Western countries. After all, among the five nuclear powers, France is the most culturally rich among Western countries, and Brittany and Oceania are like old hats compared to France.

The Germans were also an old hat before the Renaissance, and they couldn't even rank among the five major powers, and the Italians could compete with France for their tourism and cultural luxury resources, but unfortunately the country itself was too weak and funny. To sum up, many elements have created a pattern of competition between Japan and France at the top of the international tourism giants.

For this kind of collaborator in the supply chain, Gu Kun must come up with reasonable and convincing suggestions, so that people feel that you are a bowl of water.

Although he had already calculated this matter in his heart, when the matter came to an end, Gu Kun still cleared his throat and sorted out his brain circuits before he spoke calmly:

"Considering that in the future, European and American tourists, especially those from Oceanic countries, will definitely decline further, and preferential treatment for Asian friends is definitely inevitable. If we can't discount it, we can only make a fuss about the convenience and speed of travel, and try to let guests go as soon as they say they can, without having to do more strategic planning.

In order to achieve this, we will strengthen our services in three aspects to ensure that the quality of service is improved without increasing the price.

The first is to prepare to provide additional foreign language proficiency for service industry workers in the city. Originally, for Chinese guests, there was definitely no language barrier. In recent years, even if there is an influx of white service practitioners from Eastern Europe, we have all been admitted, and if we do not pass the Chinese language, we must not come to work here.

However, if we want to show our attitude of further serving customers across Asia, we will certainly not be satisfied with this, and in the next two to three years, we will continue to fund the foreign language training of all existing service staff at public expense from the royal family and the authorities. The group of service personnel is required to master all basic kana spelling, and to be able to at least pronounce the words when they see them.

As for the vocabulary mastered, we are aiming to have 1,000 common Japanese words for employees in more welcoming positions within three years. In the same way, we will also slightly strengthen the Korean learning of the service staff, of course, that is not universal. ”

This measure, in fact, can only be regarded as the last among the measures to improve service quality that Gu Kun did at the beginning, and the priority of importance is at most third.

After all, two-thirds of the overseas tourists in Lanfang are now Chinese, and as China becomes richer and richer, he himself has fallen into the "lost decade", and the future will even further become "lost twenty years" and "lost thirty years", so the proportion of rich people in China and the proportion of luxury consumption tourists will definitely rise further. (Gu Kun said that the "lost decade" is because it was only 2001 in the book, so it was only ten years since the collapse of the housing price bubble in '91.) For us viewers in 2020, of course, I have experienced "lost thirty years", in a word, how many years are lost when too many teenagers are lost. )

Gu Kun's mention of this is nothing more than to show that "we are really highly internationalized, not exclusively for Chinese tourism", this is to improve the overall tourism service of Lanfang, not to please Yue himself.

Don't say it, Chinese tourists also value this, even if they don't speak Korean and Japanese, they also hope that the waiters who receive them understand these foreign languages. This is mainly due to the fact that in later generations, there were too many Chinese people in various tourist resorts around the world who specialized in making money from their own people, and they often did a lot of business of "seeing fellow villagers and slaughtering them in the back".

For example, a few years later, those so-called luxury stores in Paris, France, that specialize in receiving Chinese tour groups, really checked and found that there were actually Chinese bosses behind the scenes, but the clerks in front were black, and these Chinese shopkeepers were specifically focused on making money from people who went abroad.

So much so that ten or eight years later, when many tourists heard that a waiter could speak Chinese in Ben and France, they became wary of it, and subconsciously thought, "Why does this foreigner speak Chinese?

After all, ordinary people have no liars to work hard. The Chinese themselves know the Chinese people best, and they know that the Chinese are unparalleled in the world in the field of business trickery, so when they hear Chinese at the first time abroad, they are subconsciously associated with conspiracy. Even if a Chinese speaks to a Chinese, speak two foreign languages first

After all, any nation on the earth, the Shining Gold Clan, said that other nations should have an inferior IQ to the Chinese in terms of treachery. The opening of "speaking a few foreign languages" is sometimes a kind of subconscious instilling in the other party that "I am a bold and simple person, and I am no longer as calculating as the traditional Chinese", which is a business routine to show weakness and make the other party relax their guard.

You can't say a foreign language, but you can't not. As long as you know, the Chinese subconscious thinks, "You are not planning to do my business, you have other businesses". If the tourism attendants do not know foreign languages, Chinese tourists will feel that "you can't make any other money, and you are trying to calculate our Chinese money, which is not enough to catch a fat sheep".

If you really don't know foreign languages, it can also explain "why people who speak Northeast accents are more mixed in the international community and are easy to trust people who have just met", because this is to take advantage of the stereotypes of the Chinese community itself about people from various regions, and appear to be simple.

Cantonese-speaking foreigners can only deal with the Cantonese-speaking foreigners. It's not that Chinese people in other regions reject Cantonese-speaking areas, but the subconscious of regional stereotypes that make people feel that Cantonese speakers should beware of him backstabbing you.

In this place of Lanfang, because the people have immigrated from Hu Jian for hundreds of years, the local folk accent is a bit Hu Jian style, and there is a bit of a locomotive cavity.

But after five years and ten years, when the Internet is developed and the telecom ZHA fraud industry rises, this kind of locomotive cavity is also easy to be wary of, easy to remind people of "Wanwan people/Nanyang Chinese whose ancestral home is Hu Jian, and the telecom ZHA scammer in Southeast Asia", or it is associated with the scammers who sell tea in various social software groups, so it is necessary for Lanfang people to make their ordinary hair more accurate and reduce the problem of being affected by accent stereotypes, which is also the internal skill that should be practiced this year.

It's a bit far.

And in the final analysis, this can only be ranked third in importance among Gu Kun's several "quality without price increase" reward plans, just to talk to Yamazaki, put it forward first.

After listening to this, Yamazaki was really satisfied, and there was a feeling of respect: "You are willing to improve the foreign language level of all service practitioners, which is very sincere, and we can increase the intensity of independent travel in the future, and we don't expect each group to have a guide to translate, and it is convenient for guests to go around more by themselves." Perhaps, it can also promote those temporary consumption during the tour, which is also good for you, after all, some consumption places are embarrassed to let the tour guide take them, and it is interesting to wander around alone. ”

Gu Kun continued: "Our second and most important measure is to simplify the passage process for friendly countries in Asia to come to Lanzhou, including improving visa convenience and increasing flight coverage. ”

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